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How re•capture and re•cognition Work Together to Drive Frequency

By Zoë Dixon May 14, 2018 No Comments

As a restaurant owner, you’re pulled in a million different directions. Between keeping on top of menu offerings, guest experiences, and making sure your business stays profitable, you don’t have a lot of time to think marketing strategies. What if we told you we have a solution in our re•capture and re•cognition products that will work hard to provide you with insights specific to your business and is proven to increase your bottom line?

That’s where re•capture comes in. re•capture gathers and normalizes the data from every customer transaction, regardless of which POS system you use. Capturing data from your loyal customers is essential in serving them better, but what’s the point of having mass amounts of data if you don’t know what to do with it? You guessed it, we have a solution for that too. re•cognition takes the data from each transaction, and identifies trends that can have a direct effect on your business. re•capture and re•cognition work together seamlessly – gathering and cleaning your data so you can act on these insights to make your business move.

So, How Does It Work?

One of the ways re•cognition drives better marketing decisions is in-depth basket analysis. Simply put, re•cognition takes inventory of the items consumers commonly buy together. Finding these correlations allows marketers to execute offer pairing – if a customer is buying coffee, past purchase behavior could prove that a cookie would be a good offer to pair with it. These insights give business owners a clear view of the increase in average ticket when these commonly paired items are offered as a combo deal. Customer data gathered by re•capture and analyzed by re•cognition can also allow brands to group customers based on how often they visit or how much they spend, allowing for even more targeted communications and avoiding ‘one size fits all’ promotions. And the best part? re•capture works with almost all existing POS systems already, meaning no expensive and timely upgrades for your brand.

But That’s Not All

re•capture and re•cognition allow for business forecasting – predicting sales and transactions for different items and day parts. Forecasting is useful for owners when calculating how much store inventory will be needed week over week, how many employees will be required during a given shift, or how many subs are sold during a typical month. Forecasting allows business owners to find trends that effect their revenue, such as how the rainy weather changes the amount of soup sold.

Why Wait

These two products work together to provide insights that are invaluable to your business. The sooner re•capture starts gathering data from your POS, the sooner re•cognition will deliver the actionable insights you need. Beginning today hastens the results you see next week, next month, and so on. Business outcomes can always be upgraded!


Interested in learning more about how the re•currency suite could help jumpstart your business and drive customer frequency? Give us a call at (877) 282-7660, chat with our team on this page, or fill out the form below to start the conversation today.



Author

Zoë Dixon

More posts by Zoë Dixon