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Zoë Dixon


MMA CEO & CMO Wrap Up

By Zoë Dixon July 20, 2018 No Comments

#ShapeTheFuture The MMA hosted another spectacular show this year, with executives from all over the world gathering to share their knowledge to help define the future of mobile marketing. In March 2018, we had the pleasure of presenting The Future of Messaging as a Platform with Subway at the Mobile World Congress. This week at…

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How to Improve Customer Engagement with Recurrency

Improving Customer Engagement with re•currency

By Zoë Dixon June 19, 2018 No Comments

In the restaurant industry, customer engagement refers to the connections a business makes with their guests. No matter the communication channel, brands must understand their customers’ preferences to avoid annoying them with repetitive, dull, impersonal, or too frequent messages that do not add value to their lives. To have truly effective engagement, businesses need to…

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