All Posts By

Zoë Dixon


Growth Hacking Across Generations for Restaurants

Growth Hacking Across Generations for Restaurants

By Zoë Dixon August 24, 2018 No Comments

Millennials this, millennials that. Maybe it’s self-centered of me, a millennial, to think that most marketing strategies seem to be focused on us. Although millennials are on the cusp of surpassing baby boomers as the nation’s largest adult generation, the rest of the population should not be ignored when planning how to best target your…

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Plain Old texting Doesn't Cut It Anymore - Mobivity

Plain Old Texting Doesn’t Cut It Anymore

By Zoë Dixon August 17, 2018 No Comments

Our texts are a sacred space. If you’re one of the lucky marketers who has persuaded customers to opt-in to your subscriber list, you need to remember that the way they expect to communicate is always changing. To truly engage your users, you need to keep up-to-date on how they want to be texted. Gone…

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Discounting is Dead

Discounting is Dead

By Zoë Dixon August 7, 2018 No Comments

Or at the very least, it’s on the way out, and here’s why we think you should be more strategic about it. At first glance, discounting seems like a great way to boost customer frequency, and it is. The method has been around forever, and there are strategic reasons behind the tactic – there’s no…

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MMA CEO & CMO Wrap Up

By Zoë Dixon July 20, 2018 No Comments

#ShapeTheFuture The MMA hosted another spectacular show this year, with executives from all over the world gathering to share their knowledge to help define the future of mobile marketing. In March 2018, we had the pleasure of presenting The Future of Messaging as a Platform with Subway at the Mobile World Congress. This week at…

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