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Zoë Dixon


A Glimpse at the Future of Brick and Mortar

A Glimpse at the Future of Brick and Mortar

By Zoë Dixon October 22, 2018 No Comments

For nearly 25 years, Amazon has worked to define and evolve the concept of online commerce. And as if that wasn’t enough, Amazon Go is beginning to redefine how we think of the traditional in-store shopping experience, too. But at what cost? The Go Shopping Experience Amazon Go, a new convenience store concept which provides…

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Growth Hacking Across Generations for Restaurants

Growth Hacking Across Generations for Restaurants

By Zoë Dixon August 24, 2018 No Comments

Millennials this, millennials that. Maybe it’s self-centered of me, a millennial, to think that most marketing strategies seem to be focused on us. Although millennials are on the cusp of surpassing baby boomers as the nation’s largest adult generation, the rest of the population should not be ignored when planning how to best target your…

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Plain Old texting Doesn't Cut It Anymore - Mobivity

Plain Old Texting Doesn’t Cut It Anymore

By Zoë Dixon August 17, 2018 No Comments

Our texts are a sacred space. If you’re one of the lucky marketers who has persuaded customers to opt-in to your subscriber list, you need to remember that the way they expect to communicate is always changing. To truly engage your users, you need to keep up-to-date on how they want to be texted. Gone…

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Discounting is Dead

Discounting is Dead

By Zoë Dixon August 7, 2018 No Comments

Or at the very least, it’s on the way out, and here’s why we think you should be more strategic about it. At first glance, discounting seems like a great way to boost customer frequency, and it is. The method has been around forever, and there are strategic reasons behind the tactic – there’s no…

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