Aug 24, 2018
Although millennials are on the cusp of surpassing baby boomers as the nation’s largest adult generation, the rest of the population should not be ignored when planning how to best target your customers. Read More. . .
Aug 17, 2018
Our texts are a sacred space. If you’re one of the lucky marketers who has persuaded customers to opt-in to your subscriber list, you need to remember that the way they expect to communicate is always changing. Read More. . .
Aug 7, 2018
Or at the very least, it’s on the way out, and here’s why we think you should be more strategic about it. Read More. . .
Jul 25, 2018
When first starting out, many marketers feel like their data can be a bit insurmountable. We hope that once you read this post, your data will start to feel more manageable. Read More. . .
Jul 20, 2018
The MMA hosted another spectacular show this year, with executives from all over the world gathering to share their knowledge to help define the future of mobile marketing. Read More. . .
Jun 19, 2018
In the restaurant industry, customer engagement refers to the connections a business makes with their guests. No matter the communication channel, brands must understand their customers’ preferences to avoid annoying them with repetitive, dull, impersonal, or too frequent messages that do not add value to their lives. Read More. . .