Growth Hacking Across Generations for Restaurants

Aug 24, 2018

Although millennials are on the cusp of surpassing baby boomers as the nation’s largest adult generation, the rest of the population should not be ignored when planning how to best target your customers. Read More. . .


Plain Old Texting Doesn’t Cut It Anymore

Aug 17, 2018

Our texts are a sacred space. If you’re one of the lucky marketers who has persuaded customers to opt-in to your subscriber list, you need to remember that the way they expect to communicate is always changing. Read More. . .


Discounting is Dead

Aug 7, 2018

Or at the very least, it’s on the way out, and here’s why we think you should be more strategic about it. Read More. . .


To Restaurant Owners Who Want to Harness Their Data but Can’t Get Started

Jul 25, 2018

When first starting out, many marketers feel like their data can be a bit insurmountable. We hope that once you read this post, your data will start to feel more manageable. Read More. . .


MMA CEO and CMO Wrap Up

Jul 20, 2018

The MMA hosted another spectacular show this year, with executives from all over the world gathering to share their knowledge to help define the future of mobile marketing. Read More. . .


Improving Customer Engagement with Recurrency

Jun 19, 2018

In the restaurant industry, customer engagement refers to the connections a business makes with their guests. No matter the communication channel, brands must understand their customers’ preferences to avoid annoying them with repetitive, dull, impersonal, or too frequent messages that do not add value to their lives. Read More. . .