Recurrency Brings Smashburger Customers Back

Feb 15, 2018

Recurrency helped Smashburger increase customer visit frequency and drive $200,000 in attributable revenue during the 45 day pilot. Read More. . .


Loyalty Sucks

Nov 27, 2017

In today’s competitive business environment, cost cutting and streamlining your processes are crucial for survival. There’s one element of your business strategy that you could be overlooking as a drain on your bottom line – your loyalty program. Read More. . .


Don’t Hang Up on Your Customers

Nov 14, 2017

Many marketers believe their inactive text club subscribers, those who haven’t actively engaged with their brand in months, have little or no value. If you’re among that group, you may be surprised to learn that these customers have more value than you think. Read More. . .


Pushing Your POS Ahead of the Curve

Jul 19, 2017

Over the years, the Point-of-Sale (POS) has taken on many different faces. At its core, the POS is simply the location where a transaction takes place – and this concept goes back as far as currency. For hundreds of years, the POS was nothing more than a place to exchange goods and services for payment. Read More. . .


Ensuring All Your Guests are Presented with an Opportunity to Spend More

Jun 28, 2017

When done right, presenting your customers with an up-sell opportunity creates increased satisfaction, improved retention, and (somewhat obviously) drives higher revenue. Up-selling builds stronger relationships with your customers – they feel catered to when you accommodate their needs by pitching the perfect service or recommending an exemplary product – assuming that you do this effectively. Read More. . .


Solving the Attribution Fallacy

Jun 23, 2017

It’s nice to know what causes a particular outcome or event. Unfortunately, most marketing programs aren’t as simple to understand – and knowing a particular outcome is more than just something nice to know in marketing; it could be the difference between success and failure in your campaigns. Read More. . .