Feb 15, 2018
Recurrency helped Smashburger increase customer visit frequency and drive $200,000 in attributable revenue during the 45 day pilot. Read More. . .
Nov 27, 2017
In today’s competitive business environment, cost cutting and streamlining your processes are crucial for survival. There’s one element of your business strategy that you could be overlooking as a drain on your bottom line – your loyalty program. Read More. . .
Nov 14, 2017
Many marketers believe their inactive text club subscribers, those who haven’t actively engaged with their brand in months, have little or no value. If you’re among that group, you may be surprised to learn that these customers have more value than you think. Read More. . .
Jul 19, 2017
Over the years, the Point-of-Sale (POS) has taken on many different faces. At its core, the POS is simply the location where a transaction takes place – and this concept goes back as far as currency. For hundreds of years, the POS was nothing more than a place to exchange goods and services for payment. Read More. . .
Jun 28, 2017
When done right, presenting your customers with an up-sell opportunity creates increased satisfaction, improved retention, and (somewhat obviously) drives higher revenue. Up-selling builds stronger relationships with your customers – they feel catered to when you accommodate their needs by pitching the perfect service or recommending an exemplary product – assuming that you do this effectively. Read More. . .
Jun 23, 2017
It’s nice to know what causes a particular outcome or event. Unfortunately, most marketing programs aren’t as simple to understand – and knowing a particular outcome is more than just something nice to know in marketing; it could be the difference between success and failure in your campaigns. Read More. . .