While our promise to customers is to bring more customers more often through text messaging and mobile marketing, we realize that the mobile space has some incredible opportunities for innovative and exciting mobile campaigns driven around other goals. We had that opportunity with one of our clients, Relativity Media, and worked with them to help create a viral mobile campaign around their movie, House at the End of the Street (out September 21st, 2012). This plan integrated two of our key feature offerings: IVR (Our patented Interactive-Voice-Recognition Software) and text messaging.
This specific campaign revolved around the thriller movie’s premise, and nearing the end of the phone call viewers received a text message from one of our short-codes, beginning an interactive text message campaign designed to help build hype as the movie’s release approached.
As mobile becomes an important part of any fully interactive and integrated advertising and marketing plan, it is key for mobile companies to advance themselves to fully be able to benefit clients in what they wish to accomplish with a mobile campaign. This specific mobile campaign isn’t about innovation, it isn’t about winning a mobile marketing award, it is about achieving Relativity Media’s goal – to help build hype for an upcoming movie through a grassroots mobile campaign. And that’s what we specialize in – helping clients achieve mobile advertising success through not only our patented mobile technology, but also planning and brainstorming with them to develop campaigns that will be successful, results driven, and will activate the consumer base our clients wish to reach.
As for us, we were excited about the movie, and the campaign in particular. We love helping clients use our mobile technology to develop innovative campaigns that are not only exciting and interesting, but also effective. To learn more about what a mobile marketing campaign could do for your business or brand, give us a call today.