--- title: Mobivity Blog | Zoë Dixon (3) description: (3) --- [Skip to Main Content](https://www.mobivity.com/mobivity-blog/author/zo%C3%AB-dixon/page/3#main-content) [![mobivity-logo](https://www.mobivity.com/hubfs/Mobivity_September2020/Images/Home-Page/mobivity-logo.svg "mobivity-logo")](https://www.mobivity.com/) - How It Works - [Overview](https://www.mobivity.com/how-it-works/overview) - [Retailers & Brands](https://www.mobivity.com/how-it-works/brands) - [Game Developers](https://www.mobivity.com/how-it-works/developers) - Resources - [Resource Center](https://www.mobivity.com/resources-center) - [Blog](https://www.mobivity.com/mobivity-blog) - [Events](https://www.mobivity.com/content-and-resources/events) - [Partners](https://www.mobivity.com/partners) - Company - [About Us](https://www.mobivity.com/about-us) - [Careers](https://www.linkedin.com/jobs/search/?currentJobId=3781550215&f_C=389308) - [In the News](https://www.mobivity.com/about-us/news-events) - [Press Releases](https://ir.mobivity.com/press-releases) - [Investor Relations](https://ir.mobivity.com/) - [Contact](https://www.mobivity.com/about-us-contact) - [Support](https://support.mobivity.com/) - [Login](https://recurrency.mobivity.com/) [![Request Demo](https://no-cache.hubspot.com/cta/default/529587/4b804251-cca8-4ded-9c0f-9e6135856699.png)](https://cta-redirect.hubspot.com/cta/redirect/529587/4b804251-cca8-4ded-9c0f-9e6135856699) # Mobivity Blog ## Zoë Dixon [![What Personalization Opportunities Exist with Mobile Couponing?](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/03-31-Hero.jpg?width=384&height=240&name=03-31-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/03/what-personalization-opportunities-exist-with-mobile-couponing) **31 Mar 2017** ## [What Personalization Opportunities Exist with Mobile Couponing?](https://www.mobivity.com/mobivity-blog/2017/03/what-personalization-opportunities-exist-with-mobile-couponing) Mobile coupons can be incredibly powerful marketing tools. For marketers who want to employ the... [Read post](https://www.mobivity.com/mobivity-blog/2017/03/what-personalization-opportunities-exist-with-mobile-couponing) [![Why Predictive Marketing is a Huge Opportunity for Business](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/02-15-Hero-1.jpg?width=384&height=240&name=02-15-Hero-1.jpg)](https://www.mobivity.com/mobivity-blog/2017/02/why-predictive-marketing-is-a-huge-opportunity-for-business) **15 Feb 2017** ## [Why Predictive Marketing is a Huge Opportunity for Business](https://www.mobivity.com/mobivity-blog/2017/02/why-predictive-marketing-is-a-huge-opportunity-for-business) Predictive marketing is an incredibly powerful tool. Simply put, it allows you to build more... [Read post](https://www.mobivity.com/mobivity-blog/2017/02/why-predictive-marketing-is-a-huge-opportunity-for-business) [![The Biggest Challenges Facing the Restaurant Industry](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/02-07-Hero.jpg?width=384&height=240&name=02-07-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/02/the-biggest-challenges-facing-the-restaurant-industry) **07 Feb 2017** ## [The Biggest Challenges Facing the Restaurant Industry](https://www.mobivity.com/mobivity-blog/2017/02/the-biggest-challenges-facing-the-restaurant-industry) The restaurant industry is no stranger to struggle. As you might know, 59% of restaurants fail... [Read post](https://www.mobivity.com/mobivity-blog/2017/02/the-biggest-challenges-facing-the-restaurant-industry) [![Personalized Marketing Through Measurement](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/01-31-Hero.jpg?width=384&height=240&name=01-31-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/01/personalized-marketing-through-measurement) **31 Jan 2017** ## [Personalized Marketing Through Measurement](https://www.mobivity.com/mobivity-blog/2017/01/personalized-marketing-through-measurement) If you read our blog post on The Power of Personalization in Three Dimensions, you understand the... [Read post](https://www.mobivity.com/mobivity-blog/2017/01/personalized-marketing-through-measurement) [![Bringing Big Data to the Offline World](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/01-25-Hero.jpg?width=384&height=240&name=01-25-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/01/bringing-big-data-offline) **25 Jan 2017** ## [Bringing Big Data to the Offline World](https://www.mobivity.com/mobivity-blog/2017/01/bringing-big-data-offline) When people hear the term “big data” they often associate it with the online world – and who can... [Read post](https://www.mobivity.com/mobivity-blog/2017/01/bringing-big-data-offline) [![The Power of Personalization in Three Dimensions](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/01-18-Hero.jpg?width=384&height=240&name=01-18-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/01/the-power-of-personalization-in-three-dimensions) **18 Jan 2017** ## [The Power of Personalization in Three Dimensions](https://www.mobivity.com/mobivity-blog/2017/01/the-power-of-personalization-in-three-dimensions) Personal, please! If you use the internet, you’re no stranger to personalization (whether you’ve... 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