--- title: Mobivity Blog (4) description: (4) --- [Skip to Main Content](https://www.mobivity.com/mobivity-blog/page/4#main-content) [![mobivity-logo](https://www.mobivity.com/hubfs/Mobivity_September2020/Images/Home-Page/mobivity-logo.svg "mobivity-logo")](https://www.mobivity.com/) - How It Works - [Overview](https://www.mobivity.com/how-it-works/overview) - [Retailers & Brands](https://www.mobivity.com/how-it-works/brands) - [Game Developers](https://www.mobivity.com/how-it-works/developers) - Resources - [Resource Center](https://www.mobivity.com/resources-center) - [Blog](https://www.mobivity.com/mobivity-blog) - [Events](https://www.mobivity.com/content-and-resources/events) - [Partners](https://www.mobivity.com/partners) - Company - [About Us](https://www.mobivity.com/about-us) - [Careers](https://www.linkedin.com/jobs/search/?currentJobId=3781550215&f_C=389308) - [In the News](https://www.mobivity.com/about-us/news-events) - [Press Releases](https://ir.mobivity.com/press-releases) - [Investor Relations](https://ir.mobivity.com/) - [Contact](https://www.mobivity.com/about-us-contact) - [Support](https://support.mobivity.com/) - [Login](https://recurrency.mobivity.com/) [![Request Demo](https://no-cache.hubspot.com/cta/default/529587/4b804251-cca8-4ded-9c0f-9e6135856699.png)](https://cta-redirect.hubspot.com/cta/redirect/529587/4b804251-cca8-4ded-9c0f-9e6135856699) # Mobivity Blog Blog Search Blog categories View All SMS messaging Mobile Marketing for Restaurants digital customer engagement B2C mobile messaging mobile messaging Guest Loyalty mms messaging #B2CMobileMessaging offers and promotions #DigitalLoyalty #GuestEngagement #MobileMessaging Connected Rewards Dennis Becker MarTech COVID19 Customer Success Personalization #POSTransactions Brands Case Study Modern Restaurant Management Owned Media The Wise Marketer staff text messaging text message marketing programs - [![Navigating Rising Wage Costs in California? Here’s how Supplier-Funded Offers Can Help](https://www.mobivity.com/hs-fs/hubfs/Mobivity%20Blog%20Images%20(16).png?width=384&height=240&name=Mobivity%20Blog%20Images%20(16).png)](https://www.mobivity.com/mobivity-blog/california-wage-increase-strategies) [Guest Loyalty](https://www.mobivity.com/mobivity-blog/tag/guest-loyalty) **16 Sep 2024** ## [Navigating Rising Wage Costs in California? Here’s how Supplier-Funded Offers Can Help](https://www.mobivity.com/mobivity-blog/california-wage-increase-strategies) The high cost of business in California is nothing new – the Golden State is notorious for high... [Read post](https://www.mobivity.com/mobivity-blog/california-wage-increase-strategies) - [![Adapting to Change: Marketing Strategies for Restaurants in a World Without Third-Party Cookies](https://www.mobivity.com/hs-fs/hubfs/Mobivity%20Blog%20Images%20(5).png?width=384&height=240&name=Mobivity%20Blog%20Images%20(5).png)](https://www.mobivity.com/mobivity-blog/restaurant-marketing-strategies-without-third-party-cookies) [Mobile Marketing for Restaurants](https://www.mobivity.com/mobivity-blog/tag/mobile-marketing-for-restaurants) **15 Jul 2024** ## [Adapting to Change: Marketing Strategies for Restaurants in a World Without Third-Party Cookies](https://www.mobivity.com/mobivity-blog/restaurant-marketing-strategies-without-third-party-cookies) A recent SimplicityDX study found that customer acquisition costs increased 222% over the last... [Read post](https://www.mobivity.com/mobivity-blog/restaurant-marketing-strategies-without-third-party-cookies) - [![6 Lessons We Learned from Subway's New Loyalty Program](https://www.mobivity.com/hs-fs/hubfs/Mobivity%20Blog%20Images%20(1).png?width=384&height=240&name=Mobivity%20Blog%20Images%20(1).png)](https://www.mobivity.com/mobivity-blog/lessons-from-subway-loyalty-program) [Guest Loyalty](https://www.mobivity.com/mobivity-blog/tag/guest-loyalty) **17 Apr 2024** ## [6 Lessons We Learned from Subway's New Loyalty Program](https://www.mobivity.com/mobivity-blog/lessons-from-subway-loyalty-program) In September 2023, Subway introduced an ambitious new loyalty program, Subway MVP Rewards.... [Read post](https://www.mobivity.com/mobivity-blog/lessons-from-subway-loyalty-program) - [![7 Offer Personalization Examples to Inspire You](https://www.mobivity.com/hs-fs/hubfs/Mobivity%20Blog%20Images-1.png?width=384&height=240&name=Mobivity%20Blog%20Images-1.png)](https://www.mobivity.com/mobivity-blog/offer-personalization-examples-inspiration) [Customer Success](https://www.mobivity.com/mobivity-blog/tag/customer-success) **29 Mar 2024** ## [7 Offer Personalization Examples to Inspire You](https://www.mobivity.com/mobivity-blog/offer-personalization-examples-inspiration) Personalization has come a long way since first name tokens in an email – and more than ever,... [Read post](https://www.mobivity.com/mobivity-blog/offer-personalization-examples-inspiration) - [![The Surprising Truth About Using Owned Media For Cross-Promotions](https://www.mobivity.com/hs-fs/hubfs/Mobivity%20Blog%20Images.png?width=384&height=240&name=Mobivity%20Blog%20Images.png)](https://www.mobivity.com/mobivity-blog/surprising-truth-about-using-owned-media-for-cross-promotions) [Connected Rewards](https://www.mobivity.com/mobivity-blog/tag/connected-rewards) **18 Jan 2024** ## [The Surprising Truth About Using Owned Media For Cross-Promotions](https://www.mobivity.com/mobivity-blog/surprising-truth-about-using-owned-media-for-cross-promotions) Given that owned media channels are an invaluable asset, it’s natural that brands might be... [Read post](https://www.mobivity.com/mobivity-blog/surprising-truth-about-using-owned-media-for-cross-promotions) - [![Rethinking Marketing: Reach New Audiences in Budget-Friendly Ways](https://www.mobivity.com/hs-fs/hubfs/iStock-505619436.jpg?width=384&height=240&name=iStock-505619436.jpg)](https://www.mobivity.com/mobivity-blog/reach-new-audiences-in-budget-friendly-ways) [Guest Loyalty](https://www.mobivity.com/mobivity-blog/tag/guest-loyalty) **02 Jan 2024** ## [Rethinking Marketing: Reach New Audiences in Budget-Friendly Ways](https://www.mobivity.com/mobivity-blog/reach-new-audiences-in-budget-friendly-ways) Marketer's Challenge As a brand marketer, you're faced with a daunting challenge – marketing costs... [Read post](https://www.mobivity.com/mobivity-blog/reach-new-audiences-in-budget-friendly-ways) - [![How to Create A Loyalty Program Customers Want to Join](https://www.mobivity.com/hs-fs/hubfs/mobivity%20blog%20image.jpeg?width=384&height=240&name=mobivity%20blog%20image.jpeg)](https://www.mobivity.com/mobivity-blog/reward-programs-for-brands) [Connected Rewards](https://www.mobivity.com/mobivity-blog/tag/connected-rewards) **06 Apr 2023** ## [How to Create A Loyalty Program Customers Want to Join](https://www.mobivity.com/mobivity-blog/reward-programs-for-brands) Most marketers who have set up customer reward programs for restaurants understand the frustrations... [Read post](https://www.mobivity.com/mobivity-blog/reward-programs-for-brands) - [![How Texting Helps C-Stores Gain Customers & Boost Revenue](https://www.mobivity.com/hs-fs/hubfs/Picture1.jpg?width=384&height=240&name=Picture1.jpg)](https://www.mobivity.com/mobivity-blog/how-texting-helps-c-stores-gain-customers-boost-revenue) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **17 Mar 2022** ## [How Texting Helps C-Stores Gain Customers & Boost Revenue](https://www.mobivity.com/mobivity-blog/how-texting-helps-c-stores-gain-customers-boost-revenue) Convenience Store News just released this article, which includes insights from CEO Dennis Becker... [Read post](https://www.mobivity.com/mobivity-blog/how-texting-helps-c-stores-gain-customers-boost-revenue) - [![Top Trends That Will Drive 2022 Restaurant Marketing](https://www.mobivity.com/hs-fs/hubfs/Shutterstock_1166815717-1200x655.jpg?width=384&height=240&name=Shutterstock_1166815717-1200x655.jpg)](https://www.mobivity.com/mobivity-blog/top-trends-that-will-drive-2022-restaurant-marketing) [digital customer engagement](https://www.mobivity.com/mobivity-blog/tag/digital-customer-engagement) **11 Mar 2022** ## [Top Trends That Will Drive 2022 Restaurant Marketing](https://www.mobivity.com/mobivity-blog/top-trends-that-will-drive-2022-restaurant-marketing) Critical Steps Restaurant Brands Must Consider to Power through Supply Chain Disruptions and... [Read post](https://www.mobivity.com/mobivity-blog/top-trends-that-will-drive-2022-restaurant-marketing) - [![Now, THIS Is How to Celebrate National Chili Day!](https://www.mobivity.com/hs-fs/hubfs/Bens%20Chili.jpg?width=384&height=240&name=Bens%20Chili.jpg)](https://www.mobivity.com/mobivity-blog/iconic-bens-chili-bowl-selects-smartmessage-to-launch-text-program) [Dennis Becker](https://www.mobivity.com/mobivity-blog/tag/dennis-becker) **25 Feb 2022** ## [Now, THIS Is How to Celebrate National Chili Day!](https://www.mobivity.com/mobivity-blog/iconic-bens-chili-bowl-selects-smartmessage-to-launch-text-program) Iconic Ben’s Chili Bowl Selects SmartMessage™ to Launch Text Program No, it was not coincidental... [Read post](https://www.mobivity.com/mobivity-blog/iconic-bens-chili-bowl-selects-smartmessage-to-launch-text-program) - [![Text Message Marketing | Offer Redemption Insights](https://www.mobivity.com/hs-fs/hubfs/pexels-andrea-piacquadio-3764485.jpg?width=384&height=240&name=pexels-andrea-piacquadio-3764485.jpg)](https://www.mobivity.com/mobivity-blog/text-message-marketing-offer-redemption-insights) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **27 Dec 2021** ## [Text Message Marketing | Offer Redemption Insights](https://www.mobivity.com/mobivity-blog/text-message-marketing-offer-redemption-insights) Text Message Offer Redemption Insights Data Reveals 60% of Redemptions Occur in First 24 Hours As... [Read post](https://www.mobivity.com/mobivity-blog/text-message-marketing-offer-redemption-insights) - [![Report Shows Text Marketing Program Payback for 40 Brands](https://www.mobivity.com/hs-fs/hubfs/pexels-andrea-piacquadio-3769022.jpg?width=384&height=240&name=pexels-andrea-piacquadio-3769022.jpg)](https://www.mobivity.com/mobivity-blog/text-marketing-program-payback) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **20 Dec 2021** ## [Report Shows Text Marketing Program Payback for 40 Brands](https://www.mobivity.com/mobivity-blog/text-marketing-program-payback) Text Marketing Programs: Data-Proven Payback Multi-year study confirms substantial text program ROI... [Read post](https://www.mobivity.com/mobivity-blog/text-marketing-program-payback) - [![Boosting Guest Loyalty With a Mobile Message Program](https://www.mobivity.com/hs-fs/hubfs/pexels-andrea-piacquadio-3796810.jpg?width=384&height=240&name=pexels-andrea-piacquadio-3796810.jpg)](https://www.mobivity.com/mobivity-blog/boosting-guest-loyalty-with-messaging) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **10 Dec 2021** ## [Boosting Guest Loyalty With a Mobile Message Program](https://www.mobivity.com/mobivity-blog/boosting-guest-loyalty-with-messaging) Insider Secret for Boosting Guest Loyalty Stats Show Text Message Marketing Programs Increase... [Read post](https://www.mobivity.com/mobivity-blog/boosting-guest-loyalty-with-messaging) - [![September 2021 Product Release & Updates](https://www.mobivity.com/hs-fs/hubfs/Mobivity_September2020/Images/textmessagetrove.jpg?width=384&height=240&name=textmessagetrove.jpg)](https://www.mobivity.com/mobivity-blog/september-2021-product-release-updates) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **05 Oct 2021** ## [September 2021 Product Release & Updates](https://www.mobivity.com/mobivity-blog/september-2021-product-release-updates) It’s officially Fall, which means the leaves are changing color and the days are getting cooler.... [Read post](https://www.mobivity.com/mobivity-blog/september-2021-product-release-updates) - [![Article: Why Wingstop’s corporate shakeup is such a game-changer](https://www.mobivity.com/hs-fs/hubfs/pexels-andrea-piacquadio-826349.jpg?width=384&height=240&name=pexels-andrea-piacquadio-826349.jpg)](https://www.mobivity.com/mobivity-blog/article-why-wingstops-corporate-shakeup-is-such-a-game-changer) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **07 Sep 2021** ## [Article: Why Wingstop’s corporate shakeup is such a game-changer](https://www.mobivity.com/mobivity-blog/article-why-wingstops-corporate-shakeup-is-such-a-game-changer) [Read post](https://www.mobivity.com/mobivity-blog/article-why-wingstops-corporate-shakeup-is-such-a-game-changer) - [![August 2021 Mobivity Product Release & Updates](https://www.mobivity.com/hs-fs/hubfs/Closeup%20of%20hands%20of%20young%20man%20in%20checkered%20shirt%20using%20mobile%20phone%20while%20his%20partners%20arguing.jpeg?width=384&height=240&name=Closeup%20of%20hands%20of%20young%20man%20in%20checkered%20shirt%20using%20mobile%20phone%20while%20his%20partners%20arguing.jpeg)](https://www.mobivity.com/mobivity-blog/august-2021-mobivity-product-release-updates) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **31 Aug 2021** ## [August 2021 Mobivity Product Release & Updates](https://www.mobivity.com/mobivity-blog/august-2021-mobivity-product-release-updates) It’s almost Labor Day, and that means the kids are heading back to school, summer is winding down,... [Read post](https://www.mobivity.com/mobivity-blog/august-2021-mobivity-product-release-updates) - [![Mobivity Awarded Patent for Digital Redemption Technology](https://www.mobivity.com/hs-fs/hubfs/pexels-andrea-piacquadio-3756682.jpg?width=384&height=240&name=pexels-andrea-piacquadio-3756682.jpg)](https://www.mobivity.com/mobivity-blog/mobivity-awarded-patent-for-digital-redemption-technology) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **19 Aug 2021** ## [Mobivity Awarded Patent for Digital Redemption Technology](https://www.mobivity.com/mobivity-blog/mobivity-awarded-patent-for-digital-redemption-technology) The U.S. Patent & Trademark Office has awarded Mobivity’s Trusted Redemption™ technology US Patent... [Read post](https://www.mobivity.com/mobivity-blog/mobivity-awarded-patent-for-digital-redemption-technology) - [![Beyond SMS: Creative Ways to Build Customer Loyalty](https://www.mobivity.com/hs-fs/hubfs/Young%20Woman%20Looking%20at%20Phone.jpg?width=384&height=240&name=Young%20Woman%20Looking%20at%20Phone.jpg)](https://www.mobivity.com/mobivity-blog/sms-messaging-to-build-loyalty) [Mobile Marketing for Restaurants](https://www.mobivity.com/mobivity-blog/tag/mobile-marketing-for-restaurants) **19 Aug 2021** ## [Beyond SMS: Creative Ways to Build Customer Loyalty](https://www.mobivity.com/mobivity-blog/sms-messaging-to-build-loyalty) The go-to use of a text message marketing platform is to send your text club subscribers... [Read post](https://www.mobivity.com/mobivity-blog/sms-messaging-to-build-loyalty) - [![What to Include In Every B2C Text Marketing Message You Send](https://www.mobivity.com/hs-fs/hubfs/Young%20Adults%20Texting%20on%20a%20Wall.jpg?width=384&height=240&name=Young%20Adults%20Texting%20on%20a%20Wall.jpg)](https://www.mobivity.com/mobivity-blog/what-to-include-in-every-text-marketing-message) [Mobile Marketing for Restaurants](https://www.mobivity.com/mobivity-blog/tag/mobile-marketing-for-restaurants) **18 Aug 2021** ## [What to Include In Every B2C Text Marketing Message You Send](https://www.mobivity.com/mobivity-blog/what-to-include-in-every-text-marketing-message) Let’s start with the basics. Consider that time-tested strategy for all good communications: Make... [Read post](https://www.mobivity.com/mobivity-blog/what-to-include-in-every-text-marketing-message) - [![What Are Owned Marketing Channels and Why Are They Important?](https://www.mobivity.com/hs-fs/hubfs/custom-video-thumbnails/To-Go_Bag-1.jpg?width=384&height=240&name=To-Go_Bag-1.jpg)](https://www.mobivity.com/mobivity-blog/owned-marketing-channels) [Mobile Marketing for Restaurants](https://www.mobivity.com/mobivity-blog/tag/mobile-marketing-for-restaurants) **17 Aug 2021** ## [What Are Owned Marketing Channels and Why Are They Important?](https://www.mobivity.com/mobivity-blog/owned-marketing-channels) Owned media channels, sometimes referred to as owned marketing channels, are the physical or... [Read post](https://www.mobivity.com/mobivity-blog/owned-marketing-channels) - [![Your Restaurant Promotions Are Eating Your Profits (And How to Fix It)](https://www.mobivity.com/hs-fs/hubfs/pexels-andrea-piacquadio-3907315.jpg?width=384&height=240&name=pexels-andrea-piacquadio-3907315.jpg)](https://www.mobivity.com/mobivity-blog/restaurant-promotions-profits) [#GuestEngagement](https://www.mobivity.com/mobivity-blog/tag/guestengagement) **06 Aug 2021** ## [Your Restaurant Promotions Are Eating Your Profits (And How to Fix It)](https://www.mobivity.com/mobivity-blog/restaurant-promotions-profits) The Problem with Restaurant Promotions You know you’re supposed to run promotions at your... [Read post](https://www.mobivity.com/mobivity-blog/restaurant-promotions-profits) - [![July 2021 Mobivity Product Release & Updates](https://www.mobivity.com/hs-fs/hubfs/mobivityCafeMMS.jpg?width=384&height=240&name=mobivityCafeMMS.jpg)](https://www.mobivity.com/mobivity-blog/july-2021-mobivity-product-release-updates) [Mobile Marketing for Restaurants](https://www.mobivity.com/mobivity-blog/tag/mobile-marketing-for-restaurants) **29 Jul 2021** ## [July 2021 Mobivity Product Release & Updates](https://www.mobivity.com/mobivity-blog/july-2021-mobivity-product-release-updates) July means BBQs, swimming pools, and outdoor get-togethers! And while we Mobivians have been... [Read post](https://www.mobivity.com/mobivity-blog/july-2021-mobivity-product-release-updates) - [![\[Infographic\] Delivering an Off-Premise Guest Experience](https://www.mobivity.com/hs-fs/hubfs/infographic%20blog%20image%202.png?width=384&height=240&name=infographic%20blog%20image%202.png)](https://www.mobivity.com/mobivity-blog/delivering-an-off-premise-guest-experienc-infographic) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **27 Jul 2021** ## [\[Infographic\] Delivering an Off-Premise Guest Experience](https://www.mobivity.com/mobivity-blog/delivering-an-off-premise-guest-experienc-infographic) Over the past year and a half, restaurants across the country were forced to massively adapt the... [Read post](https://www.mobivity.com/mobivity-blog/delivering-an-off-premise-guest-experienc-infographic) - [![June 2021 Mobivity Product Release & Updates](https://www.mobivity.com/hs-fs/hubfs/product%20blog.png?width=384&height=240&name=product%20blog.png)](https://www.mobivity.com/mobivity-blog/mobivity-product-updates-06-2021) [Mobile Marketing for Restaurants](https://www.mobivity.com/mobivity-blog/tag/mobile-marketing-for-restaurants) **30 Jun 2021** ## [June 2021 Mobivity Product Release & Updates](https://www.mobivity.com/mobivity-blog/mobivity-product-updates-06-2021) It’s been a busy time at Mobivity, and we’ve been cooking up some exciting new features and product... [Read post](https://www.mobivity.com/mobivity-blog/mobivity-product-updates-06-2021) - [![Mobivity Introduces Contact Card to Text Message Marketing Solution](https://www.mobivity.com/hs-fs/hubfs/Blog%20Image%20-%20VCF%20Card%20copy.png?width=384&height=240&name=Blog%20Image%20-%20VCF%20Card%20copy.png)](https://www.mobivity.com/mobivity-blog/product-contact-card-feature-text-message-marketing) [Mobile Marketing for Restaurants](https://www.mobivity.com/mobivity-blog/tag/mobile-marketing-for-restaurants) **30 Jun 2021** ## [Mobivity Introduces Contact Card to Text Message Marketing Solution](https://www.mobivity.com/mobivity-blog/product-contact-card-feature-text-message-marketing) As text message marketing becomes more popular with restaurants, retailers, and stores, your... [Read post](https://www.mobivity.com/mobivity-blog/product-contact-card-feature-text-message-marketing) - [![Round Table Pizza Sees Fast Results with Recurrency](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/03-07-Hero.jpg?width=384&height=240&name=03-07-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2018/03/round-table-pizza-sees-fast-results-re-currency) **23 Jun 2021** ## [Round Table Pizza Sees Fast Results with Recurrency](https://www.mobivity.com/mobivity-blog/2018/03/round-table-pizza-sees-fast-results-re-currency) Facing the Challenges Ahead Fast casual restaurant owners know there are numerous challenges in... [Read post](https://www.mobivity.com/mobivity-blog/2018/03/round-table-pizza-sees-fast-results-re-currency) - [![Yum! CEO Greg Creed Webinar | Rebounding On Steroids For Restaurants](https://www.mobivity.com/hs-fs/hubfs/social-webinar-rebounding.jpeg?width=384&height=240&name=social-webinar-rebounding.jpeg)](https://www.mobivity.com/mobivity-blog/webinar-rebounding-on-steroids-for-restaurants) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **08 Jun 2021** ## [Yum! — A Wisdom-Loaded Webinar with Greg Creed](https://www.mobivity.com/mobivity-blog/webinar-rebounding-on-steroids-for-restaurants) Get A Summary and Replay Link of the Inspiring “Rebounding on Steroids” Webinar for Restaurants... [Read post](https://www.mobivity.com/mobivity-blog/webinar-rebounding-on-steroids-for-restaurants) - [![SMS Marketing: The Missing Piece to Your Loyalty Program](https://www.mobivity.com/hs-fs/hubfs/pexels-freestocksorg-892759-1.jpg?width=384&height=240&name=pexels-freestocksorg-892759-1.jpg)](https://www.mobivity.com/mobivity-blog/sms-marketing-loyalty-program) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **03 Jun 2021** ## [SMS Marketing: The Missing Piece to Your Loyalty Program](https://www.mobivity.com/mobivity-blog/sms-marketing-loyalty-program) Restaurant loyalty programs find greater success when paired with a complementary text messaging... [Read post](https://www.mobivity.com/mobivity-blog/sms-marketing-loyalty-program) - [![SMS versus MMS - Time to Upgrade?](https://www.mobivity.com/hs-fs/hubfs/mobivityCafeMMS.jpg?width=384&height=240&name=mobivityCafeMMS.jpg)](https://www.mobivity.com/mobivity-blog/sms-versus-mms-text-marketing) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **01 Jun 2021** ## [SMS versus MMS - Time to Upgrade?](https://www.mobivity.com/mobivity-blog/sms-versus-mms-text-marketing) Understanding the difference that MMS makes reveals why your text-based marketing needs MMS... [Read post](https://www.mobivity.com/mobivity-blog/sms-versus-mms-text-marketing) - [![Why Your Restaurant Needs a Text Platform Built for You](https://www.mobivity.com/hs-fs/hubfs/restaurant.png?width=384&height=240&name=restaurant.png)](https://www.mobivity.com/mobivity-blog/text-platform-built-for-restaurants) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **07 May 2021** ## [Why Your Restaurant Needs a Text Platform Built for You](https://www.mobivity.com/mobivity-blog/text-platform-built-for-restaurants) Not all text marketing platforms are the same when it comes to supporting foodservice operators. In... [Read post](https://www.mobivity.com/mobivity-blog/text-platform-built-for-restaurants) - [![How to Use Text Messaging to Simplify Your Restaurant Operations](https://www.mobivity.com/hs-fs/hubfs/pexels-je%CC%81shoots-4831.jpg?width=384&height=240&name=pexels-je%CC%81shoots-4831.jpg)](https://www.mobivity.com/mobivity-blog/use-text-messaging-to-simplify-your-restaurant-operations) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **07 Apr 2021** ## [How to Use Text Messaging to Simplify Your Restaurant Operations](https://www.mobivity.com/mobivity-blog/use-text-messaging-to-simplify-your-restaurant-operations) If you’ve been following the latest trends in restaurant marketing, you’ve probably read a lot... [Read post](https://www.mobivity.com/mobivity-blog/use-text-messaging-to-simplify-your-restaurant-operations) - [![Text Messaging Terms 101](https://www.mobivity.com/hs-fs/hubfs/Woman%20connecting%20cellphone%20and%20laptop%20computer.jpeg?width=384&height=240&name=Woman%20connecting%20cellphone%20and%20laptop%20computer.jpeg)](https://www.mobivity.com/mobivity-blog/text-messaging-terms) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **23 Mar 2021** ## [Text Messaging Terms 101](https://www.mobivity.com/mobivity-blog/text-messaging-terms) Understand common text message and text message marketing terminology Do you know the lingo of the... [Read post](https://www.mobivity.com/mobivity-blog/text-messaging-terms) - [![What to Look for in a Text Message Marketing Program](https://www.mobivity.com/hs-fs/hubfs/fm-worksheet-1.jpg?width=384&height=240&name=fm-worksheet-1.jpg)](https://www.mobivity.com/mobivity-blog/text-message-marketing) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **17 Mar 2021** ## [What to Look for in a Text Message Marketing Program](https://www.mobivity.com/mobivity-blog/text-message-marketing) Okay, let’s start by stating the obvious. This is a blog post about how to analyze your options for... [Read post](https://www.mobivity.com/mobivity-blog/text-message-marketing) - [![How Do I Get Opt-Ins to Launch a Text Club?](https://www.mobivity.com/hs-fs/hubfs/How%20Do%20I%20Get%20Opt-Ins%20to%20Launch%20a%20Text%20Club_Blog%20Image.png?width=384&height=240&name=How%20Do%20I%20Get%20Opt-Ins%20to%20Launch%20a%20Text%20Club_Blog%20Image.png)](https://www.mobivity.com/mobivity-blog/how-do-get-opt-ins-texting-customers) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **16 Mar 2021** ## [How Do I Get Opt-Ins to Launch a Text Club?](https://www.mobivity.com/mobivity-blog/how-do-get-opt-ins-texting-customers) To launch an SMS texting channel for marketing and communications (a "text club”), your restaurant... [Read post](https://www.mobivity.com/mobivity-blog/how-do-get-opt-ins-texting-customers) - [![Roundtable Pizza Credits Unified Mobile Messaging For Lunchtime Growth](https://www.mobivity.com/hs-fs/hubfs/FSR-Pizza.png?width=384&height=240&name=FSR-Pizza.png)](https://www.mobivity.com/mobivity-blog/roundtable-sms-marketing) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **27 Jan 2021** ## [How Roundtable Came ‘Round to SMS Marketing](https://www.mobivity.com/mobivity-blog/roundtable-sms-marketing) FSR Interview: How a Pizza Chain Leveraged Unified Mobile Messaging to Grow Sales During the... [Read post](https://www.mobivity.com/mobivity-blog/roundtable-sms-marketing) - [![Papa Gino CMO Praises Unified Mobile Messaging For Guest Engagement](https://www.mobivity.com/hs-fs/hubfs/QSR%20Pizza%20WIDE.png?width=384&height=240&name=QSR%20Pizza%20WIDE.png)](https://www.mobivity.com/mobivity-blog/papa-gino-cmo-praises-mobivity-unified-mobile-messaging-for-guest-engagement) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **26 Jan 2021** ## [Meet Mobile Messaging’s Latest Raving Fan](https://www.mobivity.com/mobivity-blog/papa-gino-cmo-praises-mobivity-unified-mobile-messaging-for-guest-engagement) Papa Gino’s CMO Deena McKinley Speaks Out After Texting Campaign Brings Home the Bacon Pandemic... [Read post](https://www.mobivity.com/mobivity-blog/papa-gino-cmo-praises-mobivity-unified-mobile-messaging-for-guest-engagement) - [![](https://www.mobivity.com/hs-fs/hubfs/MartechBreakthroughAward-SMS-Marketing-wider.png?width=384&height=240&name=MartechBreakthroughAward-SMS-Marketing-wider.png)](https://www.mobivity.com/mobivity-blog/winner-best-sms-marketing-solution-martech) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **25 Jan 2021** ## ["Best SMS Marketing Solution" Says MarTech](https://www.mobivity.com/mobivity-blog/winner-best-sms-marketing-solution-martech) How Mobivity’s Unified Mobile Messaging Won The 2020 Breakthrough Award for Mobile Messaging-based... [Read post](https://www.mobivity.com/mobivity-blog/winner-best-sms-marketing-solution-martech) - [![SMS Marketing —The Breakthrough Loyalty Tool of 2021](https://www.mobivity.com/hs-fs/hubfs/woman%20on%20phone%20(hero).jpg?width=384&height=240&name=woman%20on%20phone%20(hero).jpg)](https://www.mobivity.com/mobivity-blog/sms-marketing-the-breakthrough-loyalty-tool) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **16 Dec 2020** ## [SMS Marketing —The Breakthrough Loyalty Tool of 2021](https://www.mobivity.com/mobivity-blog/sms-marketing-the-breakthrough-loyalty-tool) The Wise Marketer interview with Dennis Becker explains why SMS mobile messaging is becoming the... [Read post](https://www.mobivity.com/mobivity-blog/sms-marketing-the-breakthrough-loyalty-tool) - [![Recurrency/Brink Integration Is Good News for Restaurants and Retailers](https://www.mobivity.com/hs-fs/hubfs/Mobivity+ParTech.jpg?width=384&height=240&name=Mobivity+ParTech.jpg)](https://www.mobivity.com/mobivity-blog/recurrency-brink-integration-is-good-news-for-restaurants-and-retailers) [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) **15 Dec 2020** ## [Recurrency/Brink Integration Is Good News for Restaurants and Retailers](https://www.mobivity.com/mobivity-blog/recurrency-brink-integration-is-good-news-for-restaurants-and-retailers) Mobivity’s Recurrency™ Integrates With PAR Technology’s Brink POS® System for Advanced Guest... [Read post](https://www.mobivity.com/mobivity-blog/recurrency-brink-integration-is-good-news-for-restaurants-and-retailers) - [![Tyson Turns to Mobivity Mobile Messaging for Staff SMS Communications](https://www.mobivity.com/hs-fs/hubfs/Tyson_TV_News_Story_Dec2020.png?width=384&height=240&name=Tyson_TV_News_Story_Dec2020.png)](https://www.mobivity.com/mobivity-blog/tyson-turns-to-mobivity-mobile-messaging-for-staff-sms-communications) [COVID19](https://www.mobivity.com/mobivity-blog/tag/covid19) **08 Dec 2020** ## [Tyson Turns to Mobivity for Staff SMS Communications](https://www.mobivity.com/mobivity-blog/tyson-turns-to-mobivity-mobile-messaging-for-staff-sms-communications) Tyson Foods got hit hard last spring when one of their plants experienced a coronavirus outbreak... [Read post](https://www.mobivity.com/mobivity-blog/tyson-turns-to-mobivity-mobile-messaging-for-staff-sms-communications) - [![2020 Holiday Season: How to Keep the Customer Connection](https://www.mobivity.com/hs-fs/hubfs/Stock%20images/Smiling%20pizza%20delivery%20man%20holding%20many%20pizza%20boxes%20in%20a%20commercial%20kitchen.jpeg?width=384&height=240&name=Smiling%20pizza%20delivery%20man%20holding%20many%20pizza%20boxes%20in%20a%20commercial%20kitchen.jpeg)](https://www.mobivity.com/mobivity-blog/2020-holiday-season-how-to-keep-the-customer-connection) [COVID19](https://www.mobivity.com/mobivity-blog/tag/covid19) **27 Nov 2020** ## [2020 Holiday Season: How to Keep the Customer Connection](https://www.mobivity.com/mobivity-blog/2020-holiday-season-how-to-keep-the-customer-connection) How Digital Engagement Can Save Restaurants & Retailers from the Great Customer Disconnect... [Read post](https://www.mobivity.com/mobivity-blog/2020-holiday-season-how-to-keep-the-customer-connection) - [![RCS Campaign Makes a SONIC® Boom!](https://www.mobivity.com/hs-fs/hubfs/Sonic%20drive-in%20from%20November%202020%20case%20study.png?width=384&height=240&name=Sonic%20drive-in%20from%20November%202020%20case%20study.png)](https://www.mobivity.com/mobivity-blog/sonic-google-case-study) [Case Study](https://www.mobivity.com/mobivity-blog/tag/case-study) **18 Nov 2020** ## [RCS Campaign Makes a SONIC® Boom!](https://www.mobivity.com/mobivity-blog/sonic-google-case-study) Case Study: National drive-in brand gets record-breaking results from RCS customer engagement... [Read post](https://www.mobivity.com/mobivity-blog/sonic-google-case-study) - [![Restaurant Chain Mobile Message-Based Campaign Proves Old Adages](https://www.mobivity.com/hs-fs/hubfs/textingVideoTileBG.webp?width=384&height=240&name=textingVideoTileBG.webp)](https://www.mobivity.com/mobivity-blog/2020/09/restaurant-chain-mobile-message-based-campaign-proves-old-adages) **22 Sep 2020** ## [Restaurant Chain Mobile Message-Based Campaign Proves Old Adages](https://www.mobivity.com/mobivity-blog/2020/09/restaurant-chain-mobile-message-based-campaign-proves-old-adages) How Papa Gino’s Pizzeria & D’Angelo Grilled Sandwiches used SMS messaging to employ established... [Read post](https://www.mobivity.com/mobivity-blog/2020/09/restaurant-chain-mobile-message-based-campaign-proves-old-adages) - [![Get $50 for Your Mobile Messaging Referral](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/referalHero.jpg?width=384&height=240&name=referalHero.jpg)](https://www.mobivity.com/mobivity-blog/2020/07/get-a-fifty-dollar-reward-for-your-mobile-messaging-referral) **11 Jul 2020** ## [Get $50 for Your Mobile Messaging Referral](https://www.mobivity.com/mobivity-blog/2020/07/get-a-fifty-dollar-reward-for-your-mobile-messaging-referral) You scratch our back; we scratch yours. . . Enjoying our Mobile Messaging platform? Tell other... [Read post](https://www.mobivity.com/mobivity-blog/2020/07/get-a-fifty-dollar-reward-for-your-mobile-messaging-referral) - [![Webinar - Restaurant Rebound Rebuild and Reimagine](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/06-22-Hero.jpg?width=384&height=240&name=06-22-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2020/06/restaurant-rebound-rebuild-and-reimagine) **22 Jun 2020** ## [Webinar - Restaurant Rebound Rebuild and Reimagine](https://www.mobivity.com/mobivity-blog/2020/06/restaurant-rebound-rebuild-and-reimagine) Join Oracle Food and Beverage and industry experts from Mobivity, Eigen Development Ltd, and... [Read post](https://www.mobivity.com/mobivity-blog/2020/06/restaurant-rebound-rebuild-and-reimagine) - [![Gift Card Fulfillment Via Receipts](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/04-16-Hero.jpg?width=384&height=240&name=04-16-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2020/04/gift-card-fulfillment-via-receipt) **16 Apr 2020** ## [Gift Card Fulfillment Via Receipts](https://www.mobivity.com/mobivity-blog/2020/04/gift-card-fulfillment-via-receipt) With lingering coronavirus-related business restrictions, many restaurants and retailers are... [Read post](https://www.mobivity.com/mobivity-blog/2020/04/gift-card-fulfillment-via-receipt) - [![Use Personalized Offers to Maintain Guest Connection During COVID-19](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/03-25-Hero.jpg?width=384&height=240&name=03-25-Hero.jpg)](https://www.mobivity.com/mobivity-blog/personalized-receipt-offers-maintain-guest-connection-during-covid-19) **25 Mar 2020** ## [Use Personalized Offers to Maintain Guest Connection During COVID-19](https://www.mobivity.com/mobivity-blog/personalized-receipt-offers-maintain-guest-connection-during-covid-19) Now more than ever, your business survival depends on not just letting customers know you are still... [Read post](https://www.mobivity.com/mobivity-blog/personalized-receipt-offers-maintain-guest-connection-during-covid-19) - [![COVID-19 — Reach Employees Quickly with Mobile Messaging](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/03-18-Hero.jpg?width=384&height=240&name=03-18-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2020/03/covid-19-reach-employees-quickly-with-mobile-messaging) **18 Mar 2020** ## [COVID-19 — Reach Employees Quickly with Mobile Messaging](https://www.mobivity.com/mobivity-blog/2020/03/covid-19-reach-employees-quickly-with-mobile-messaging) Now, use Recurrency™ not only to keep customers informed but also to alert employees. Businesses... [Read post](https://www.mobivity.com/mobivity-blog/2020/03/covid-19-reach-employees-quickly-with-mobile-messaging) - [![COVID-19 Recovery — How to Use Mobile Messaging for Rapid Customer Communication](https://www.mobivity.com/hs-fs/hubfs/Mobivity_September2020/Images/businessopstile.jpg?width=384&height=240&name=businessopstile.jpg)](https://www.mobivity.com/mobivity-blog/2020/03/covid-19-how-to-use-mobile-messaging-for-rapid-customer-communication) **16 Mar 2020** ## [COVID-19 Recovery — How to Use Mobile Messaging for Rapid Customer Communication](https://www.mobivity.com/mobivity-blog/2020/03/covid-19-how-to-use-mobile-messaging-for-rapid-customer-communication) Use Recurrency™ to keep your guests informed during the COVID-19 recovery The Coronavirus recovery... [Read post](https://www.mobivity.com/mobivity-blog/2020/03/covid-19-how-to-use-mobile-messaging-for-rapid-customer-communication) - [![COVID-19 and Mobivity — And the Beat Goes On. . .](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/03-19-Hero-1.jpg?width=384&height=240&name=03-19-Hero-1.jpg)](https://www.mobivity.com/mobivity-blog/2020/03/covid-19-and-mobivity-and-the-beat-goes-on) **12 Mar 2020** ## [COVID-19 and Mobivity — And the Beat Goes On. . .](https://www.mobivity.com/mobivity-blog/2020/03/covid-19-and-mobivity-and-the-beat-goes-on) Across the world, the COVID-19 Coronavirus is forcing us all to stop and to think on our feet. At... [Read post](https://www.mobivity.com/mobivity-blog/2020/03/covid-19-and-mobivity-and-the-beat-goes-on) - [![Five Insights You May Have Missed from the 2019 Fast Casual Executive Summit](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/10-22-Hero-1.jpg?width=384&height=240&name=10-22-Hero-1.jpg)](https://www.mobivity.com/mobivity-blog/2019/10/five-insights-you-may-have-missed-from-the-2019-fast-casual-executive-summit) **21 Oct 2019** ## [Five Insights You May Have Missed from the 2019 Fast Casual Executive Summit](https://www.mobivity.com/mobivity-blog/2019/10/five-insights-you-may-have-missed-from-the-2019-fast-casual-executive-summit) [Read post](https://www.mobivity.com/mobivity-blog/2019/10/five-insights-you-may-have-missed-from-the-2019-fast-casual-executive-summit) - [![The Best Way to Build Your Text Club and Kick Off a Successful Mobile Marketing Program](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/09-25-Hero.jpg?width=384&height=240&name=09-25-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2019/09/the-best-way-to-build-your-sms-text-club-and-kick-off-a-successful-text-message-mobile-marketing-program) **25 Sep 2019** ## [The Best Way to Build Your Text Club and Kick Off a Successful Mobile Marketing Program](https://www.mobivity.com/mobivity-blog/2019/09/the-best-way-to-build-your-sms-text-club-and-kick-off-a-successful-text-message-mobile-marketing-program) So you’ve taken the plunge, selected a mobile marketing partner, and are ready to launch a mobile... [Read post](https://www.mobivity.com/mobivity-blog/2019/09/the-best-way-to-build-your-sms-text-club-and-kick-off-a-successful-text-message-mobile-marketing-program) - [![Blimpie Drives Sales and Frequency with Recurrency](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/04-08-Hero.jpg?width=384&height=240&name=04-08-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2019/04/blimpie-drives-sales-and-frequency-with-recurrency) **08 Apr 2019** ## [Blimpie Drives Sales and Frequency with Recurrency](https://www.mobivity.com/mobivity-blog/2019/04/blimpie-drives-sales-and-frequency-with-recurrency) The Challenge In order to see a boost in revenue, Quick Service Restaurant (QSR) brands need to... [Read post](https://www.mobivity.com/mobivity-blog/2019/04/blimpie-drives-sales-and-frequency-with-recurrency) - [![Subway Tempts Mobile Customers with RCS Business Messaging](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/01-03-Hero.jpg?width=384&height=240&name=01-03-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2019/01/subway-tempts-mobile-customers-with-tasty-sandwich-deals-via-rcs-business-messaging) **03 Jan 2019** ## [Subway Tempts Mobile Customers with RCS Business Messaging](https://www.mobivity.com/mobivity-blog/2019/01/subway-tempts-mobile-customers-with-tasty-sandwich-deals-via-rcs-business-messaging) The global restaurant chain Subway worked with partner Mobivity to create personal, on-brand, and... [Read post](https://www.mobivity.com/mobivity-blog/2019/01/subway-tempts-mobile-customers-with-tasty-sandwich-deals-via-rcs-business-messaging) - [![A Glimpse at the Future of Brick and Mortar](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/10-22-Hero.jpg?width=384&height=240&name=10-22-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2018/10/a-glimpse-at-the-future-of-brick-and-mortar) **22 Oct 2018** ## [A Glimpse at the Future of Brick and Mortar](https://www.mobivity.com/mobivity-blog/2018/10/a-glimpse-at-the-future-of-brick-and-mortar) For nearly 25 years, Amazon has worked to define and evolve the concept of online commerce. And as... [Read post](https://www.mobivity.com/mobivity-blog/2018/10/a-glimpse-at-the-future-of-brick-and-mortar) - [![How One Brand Drove 60% Higher Click Rates with RCS](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/09-26-Hero.jpg?width=384&height=240&name=09-26-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2018/09/mwca-wrap-up-how-one-brand-drove-60-higher-click-rates-with-rcs) **26 Sep 2018** ## [How One Brand Drove 60% Higher Click Rates with RCS](https://www.mobivity.com/mobivity-blog/2018/09/mwca-wrap-up-how-one-brand-drove-60-higher-click-rates-with-rcs) The Mobile World Congress Americas (MWCA) event was another great success this year, with over... [Read post](https://www.mobivity.com/mobivity-blog/2018/09/mwca-wrap-up-how-one-brand-drove-60-higher-click-rates-with-rcs) - [![How Your Customers Interact with Offers](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/09-17-Hero.jpg?width=384&height=240&name=09-17-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2018/09/how-your-customers-interact-with-your-offers) **17 Sep 2018** ## [How Your Customers Interact with Offers](https://www.mobivity.com/mobivity-blog/2018/09/how-your-customers-interact-with-your-offers) In today’s modern era of consumer marketing, it’s all about the offers. There’s an incredible... [Read post](https://www.mobivity.com/mobivity-blog/2018/09/how-your-customers-interact-with-your-offers) - [![How to Motivate Your Staff in a Way that Benefits Your Business](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/09-06-Hero.jpg?width=384&height=240&name=09-06-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2018/09/how-to-motivate-your-staff-in-a-way-that-benefits-your-business) **06 Sep 2018** ## [How to Motivate Your Staff in a Way that Benefits Your Business](https://www.mobivity.com/mobivity-blog/2018/09/how-to-motivate-your-staff-in-a-way-that-benefits-your-business) When it comes to running a successful business, having the right tools and processes in place are a... [Read post](https://www.mobivity.com/mobivity-blog/2018/09/how-to-motivate-your-staff-in-a-way-that-benefits-your-business) - [![Growth Hacking Across Generations for Restaurants](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/08-24-Hero.jpg?width=384&height=240&name=08-24-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2018/08/growth-hacking-across-generations-for-restaurants) **24 Aug 2018** ## [Growth Hacking Across Generations for Restaurants](https://www.mobivity.com/mobivity-blog/2018/08/growth-hacking-across-generations-for-restaurants) Millennials this, millennials that. Maybe it’s self-centered of me, a millennial, to think that... [Read post](https://www.mobivity.com/mobivity-blog/2018/08/growth-hacking-across-generations-for-restaurants) - [![Plain Old Texting Doesn’t Cut It Anymore](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/08-17-Hero.jpg?width=384&height=240&name=08-17-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2018/08/plain-old-texting-doesnt-cut-it-anymore) **17 Aug 2018** ## [Plain Old Texting Doesn’t Cut It Anymore](https://www.mobivity.com/mobivity-blog/2018/08/plain-old-texting-doesnt-cut-it-anymore) Our texts are a sacred space. If you’re one of the lucky marketers who has persuaded customers to... [Read post](https://www.mobivity.com/mobivity-blog/2018/08/plain-old-texting-doesnt-cut-it-anymore) - [![Discounting is Dead](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/08-07-Hero.jpg?width=384&height=240&name=08-07-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2018/08/discounting-is-dead) **07 Aug 2018** ## [Discounting is Dead](https://www.mobivity.com/mobivity-blog/2018/08/discounting-is-dead) Or at the very least, it’s on the way out, and here’s why we think you should be more strategic... [Read post](https://www.mobivity.com/mobivity-blog/2018/08/discounting-is-dead) - [![To Restaurant Owners Who Want to Harness Their Data but Can’t Get Started](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/07-25-Hero.png?width=384&height=240&name=07-25-Hero.png)](https://www.mobivity.com/mobivity-blog/2018/07/to-restaurant-owners-who-want-to-harness-their-data-but-cant-get-started) **25 Jul 2018** ## [To Restaurant Owners Who Want to Harness Their Data but Can’t Get Started](https://www.mobivity.com/mobivity-blog/2018/07/to-restaurant-owners-who-want-to-harness-their-data-but-cant-get-started) When first starting out, many marketers feel like their data can be a bit insurmountable. Although... [Read post](https://www.mobivity.com/mobivity-blog/2018/07/to-restaurant-owners-who-want-to-harness-their-data-but-cant-get-started) - [![MMA CEO and CMO Wrap Up](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/07-20-Hero.jpg?width=384&height=240&name=07-20-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2018/07/mma-ceo-and-cmo-wrap-up) **20 Jul 2018** ## [MMA CEO and CMO Wrap Up](https://www.mobivity.com/mobivity-blog/2018/07/mma-ceo-and-cmo-wrap-up) #ShapeTheFuture The MMA hosted another spectacular show this year, with executives from all over... [Read post](https://www.mobivity.com/mobivity-blog/2018/07/mma-ceo-and-cmo-wrap-up) - [![Improving Customer Engagement with Recurrency](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/06-19-Hero.png?width=384&height=240&name=06-19-Hero.png)](https://www.mobivity.com/mobivity-blog/2018/06/how-to-improve-customer-engagement-with-recurrency) **19 Jun 2018** ## [Improving Customer Engagement with Recurrency](https://www.mobivity.com/mobivity-blog/2018/06/how-to-improve-customer-engagement-with-recurrency) In the restaurant industry, customer engagement refers to the connections a business makes with... [Read post](https://www.mobivity.com/mobivity-blog/2018/06/how-to-improve-customer-engagement-with-recurrency) - [![Driving Customer Frequency for a $2 Billion Casual Dining Chain](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/04-30-Hero.jpg?width=384&height=240&name=04-30-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2018/04/a-success-story-from-a-2-billion-dollar-casual-dining-chain) **30 Apr 2018** ## [Driving Customer Frequency for a $2 Billion Casual Dining Chain](https://www.mobivity.com/mobivity-blog/2018/04/a-success-story-from-a-2-billion-dollar-casual-dining-chain) The Challenge With competition in the casual dining industry stronger than ever, and decreasing... [Read post](https://www.mobivity.com/mobivity-blog/2018/04/a-success-story-from-a-2-billion-dollar-casual-dining-chain) - [![Our Takeaways on the Future of Restaurant Marketing from RLC 2018](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/04-19-Hero.png?width=384&height=240&name=04-19-Hero.png)](https://www.mobivity.com/mobivity-blog/2018/04/our-takeaways-on-the-future-of-restaurant-marketing-from-rlc-2018) **19 Apr 2018** ## [Our Takeaways on the Future of Restaurant Marketing from RLC 2018](https://www.mobivity.com/mobivity-blog/2018/04/our-takeaways-on-the-future-of-restaurant-marketing-from-rlc-2018) Held each year in sunny Phoenix, Arizona, the Restaurant Leadership Conference, or RLC, is a... [Read post](https://www.mobivity.com/mobivity-blog/2018/04/our-takeaways-on-the-future-of-restaurant-marketing-from-rlc-2018) - [![Why wait to make your business smart?](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/03-21-Hero.png?width=384&height=240&name=03-21-Hero.png)](https://www.mobivity.com/mobivity-blog/2018/03/why-wait-to-make-your-business-smart) **21 Mar 2018** ## [Why wait to make your business smart?](https://www.mobivity.com/mobivity-blog/2018/03/why-wait-to-make-your-business-smart) Business owners are always in need of the best tools to make their location profitable. Measuring... [Read post](https://www.mobivity.com/mobivity-blog/2018/03/why-wait-to-make-your-business-smart) - [![Mobivity and Subway Present the Future of Messaging as a Platform](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/03-19-Hero.jpg?width=384&height=240&name=03-19-Hero.jpg)](https://www.mobivity.com/mobivity-blog/mobivity-subway-present-future-of-messaging) **19 Mar 2018** ## [Mobivity and Subway Present the Future of Messaging as a Platform](https://www.mobivity.com/mobivity-blog/mobivity-subway-present-future-of-messaging) We have talked about our vision of the future where messaging could possibly topple apps as one of... [Read post](https://www.mobivity.com/mobivity-blog/mobivity-subway-present-future-of-messaging) - [![Round Table Pizza Sees Fast Results with Recurrency](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/03-07-Hero.jpg?width=384&height=240&name=03-07-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2018/03/round-table-pizza-sees-fast-results-re-currency-2) **07 Mar 2018** ## [Round Table Pizza Sees Fast Results with Recurrency](https://www.mobivity.com/mobivity-blog/2018/03/round-table-pizza-sees-fast-results-re-currency-2) Facing the Challenges Ahead Fast casual restaurant owners know there are numerous challenges in... [Read post](https://www.mobivity.com/mobivity-blog/2018/03/round-table-pizza-sees-fast-results-re-currency-2) - [![How Messaging Will Topple Apps](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/03-02-Hero-1.jpg?width=384&height=240&name=03-02-Hero-1.jpg)](https://www.mobivity.com/mobivity-blog/2018/03/how-messaging-will-topple-apps) **02 Mar 2018** ## [How Messaging Will Topple Apps](https://www.mobivity.com/mobivity-blog/2018/03/how-messaging-will-topple-apps) Since the introduction of Apple’s iOS App Store in the summer of 2008, the number of applications... [Read post](https://www.mobivity.com/mobivity-blog/2018/03/how-messaging-will-topple-apps) - [![To-Go Bag Messaging Brings Smashburger Customers Back](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/02-15-Hero.jpg?width=384&height=240&name=02-15-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2018/02/receipt-generates-over-200000-in-revenue-for-smashburger) **15 Feb 2018** ## [To-Go Bag Messaging Brings Smashburger Customers Back](https://www.mobivity.com/mobivity-blog/2018/02/receipt-generates-over-200000-in-revenue-for-smashburger) The Problem There’s only three ways to move the needle on revenue for a QSR: find new customers,... [Read post](https://www.mobivity.com/mobivity-blog/2018/02/receipt-generates-over-200000-in-revenue-for-smashburger) - [![Loyalty Sucks](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/11-27-Hero.jpg?width=384&height=240&name=11-27-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/11/loyalty-sucks) **27 Nov 2017** ## [Loyalty Sucks](https://www.mobivity.com/mobivity-blog/2017/11/loyalty-sucks) In today’s competitive business environment, cost cutting and streamlining your processes are... [Read post](https://www.mobivity.com/mobivity-blog/2017/11/loyalty-sucks) - [![Don’t Hang Up on Your Customers](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/11-14-Hero.jpg?width=384&height=240&name=11-14-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/11/dont-hang-up-on-your-customers) **14 Nov 2017** ## [Don’t Hang Up on Your Customers](https://www.mobivity.com/mobivity-blog/2017/11/dont-hang-up-on-your-customers) Making the Most of Inactive Subscribers You, and many other business owners know that text... [Read post](https://www.mobivity.com/mobivity-blog/2017/11/dont-hang-up-on-your-customers) - [![Pushing Your POS Ahead of the Curve](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/07-19-Hero.jpg?width=384&height=240&name=07-19-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/07/pushing-your-pos-ahead-of-the-curve) **19 Jul 2017** ## [Pushing Your POS Ahead of the Curve](https://www.mobivity.com/mobivity-blog/2017/07/pushing-your-pos-ahead-of-the-curve) Over the years, the Point-of-Sale (POS) has taken on many different faces. At its core, the POS is... [Read post](https://www.mobivity.com/mobivity-blog/2017/07/pushing-your-pos-ahead-of-the-curve) - [![Ensuring All Your Guests are Presented with an Opportunity to Spend More](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/06-28-Hero.jpg?width=384&height=240&name=06-28-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/06/ensuring-all-your-guests-are-presented-with-an-opportunity-to-spend-more-its-easier-than-you-might-think) **28 Jun 2017** ## [Ensuring All Your Guests are Presented with an Opportunity to Spend More](https://www.mobivity.com/mobivity-blog/2017/06/ensuring-all-your-guests-are-presented-with-an-opportunity-to-spend-more-its-easier-than-you-might-think) When done right, presenting your customers with an up-sell opportunity creates increased... [Read post](https://www.mobivity.com/mobivity-blog/2017/06/ensuring-all-your-guests-are-presented-with-an-opportunity-to-spend-more-its-easier-than-you-might-think) - [![Solving the Attribution Fallacy](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/06-23-Hero.jpg?width=384&height=240&name=06-23-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/06/solving-the-attribution-fallacy) **23 Jun 2017** ## [Solving the Attribution Fallacy](https://www.mobivity.com/mobivity-blog/2017/06/solving-the-attribution-fallacy) It’s nice to know what causes a particular outcome or event. Being able to identify causality... [Read post](https://www.mobivity.com/mobivity-blog/2017/06/solving-the-attribution-fallacy) - [![Shopping in the Digital Age](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/06-15-Hero.jpg?width=384&height=240&name=06-15-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/06/shopping-in-the-digital-age) **15 Jun 2017** ## [Shopping in the Digital Age](https://www.mobivity.com/mobivity-blog/2017/06/shopping-in-the-digital-age) Why the best new browsing buddy is your device. If you’ve been out on a shopping spree recently,... [Read post](https://www.mobivity.com/mobivity-blog/2017/06/shopping-in-the-digital-age) - [![Measuring Trends to Make the Most of Your Marketing](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/05-11-Hero.jpg?width=384&height=240&name=05-11-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/05/measuring-trends-to-make-the-most-of-your-marketing) **11 May 2017** ## [Measuring Trends to Make the Most of Your Marketing](https://www.mobivity.com/mobivity-blog/2017/05/measuring-trends-to-make-the-most-of-your-marketing) If restaurants see that a coupon or offer that they are sending is particularly popular amongst... [Read post](https://www.mobivity.com/mobivity-blog/2017/05/measuring-trends-to-make-the-most-of-your-marketing) - [![Health Conscious Consumers Value Nutritional Information](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/05-05-Hero.jpg?width=384&height=240&name=05-05-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/05/health-conscious-consumers-value-nutritional-information) **05 May 2017** ## [Health Conscious Consumers Value Nutritional Information](https://www.mobivity.com/mobivity-blog/2017/05/health-conscious-consumers-value-nutritional-information) At this point, restaurant owners should be aware of the new menu labeling laws that will apply to... [Read post](https://www.mobivity.com/mobivity-blog/2017/05/health-conscious-consumers-value-nutritional-information) - [![Six Ways to Use SMS Messaging as an Engagement Tool](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/04-26-Hero.jpg?width=384&height=240&name=04-26-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/04/six-ways-to-use-sms-messaging-as-an-engagement-tool) **26 Apr 2017** ## [Six Ways to Use SMS Messaging as an Engagement Tool](https://www.mobivity.com/mobivity-blog/2017/04/six-ways-to-use-sms-messaging-as-an-engagement-tool) Perhaps the most important goal of customer engagement is to create positive feelings about your... [Read post](https://www.mobivity.com/mobivity-blog/2017/04/six-ways-to-use-sms-messaging-as-an-engagement-tool) - [![A Solution to the Marketing Attribution Challenge](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/04-24-Hero.jpg?width=384&height=240&name=04-24-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/04/a-solution-to-the-marketing-attribution-challenge) **24 Apr 2017** ## [A Solution to the Marketing Attribution Challenge](https://www.mobivity.com/mobivity-blog/2017/04/a-solution-to-the-marketing-attribution-challenge) The question of marketing attribution – primarily what’s working and what’s not – has plagued... [Read post](https://www.mobivity.com/mobivity-blog/2017/04/a-solution-to-the-marketing-attribution-challenge) - [![How Does Recurrency Encourage Guests to Try New Products and Services?](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/04-19-Hero.jpg?width=384&height=240&name=04-19-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/04/how-does-re-currency-encourage-guests-to-try-new-products-and-services) **19 Apr 2017** ## [How Does Recurrency Encourage Guests to Try New Products and Services?](https://www.mobivity.com/mobivity-blog/2017/04/how-does-re-currency-encourage-guests-to-try-new-products-and-services) Salon owners and operators want to make the most of every guest’s visit to their location. That... [Read post](https://www.mobivity.com/mobivity-blog/2017/04/how-does-re-currency-encourage-guests-to-try-new-products-and-services) - [![The Difference Between Promotional and Transactional Messages](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/04-14-Hero.jpg?width=384&height=240&name=04-14-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/04/the-difference-between-promotional-and-transactional-messages) **14 Apr 2017** ## [The Difference Between Promotional and Transactional Messages](https://www.mobivity.com/mobivity-blog/2017/04/the-difference-between-promotional-and-transactional-messages) When a brand sends a text message to their customers, it’s likely for one of two main reasons.... [Read post](https://www.mobivity.com/mobivity-blog/2017/04/the-difference-between-promotional-and-transactional-messages) - [![What is an Offer and Why is it Important?](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/04-07-Hero.jpg?width=384&height=240&name=04-07-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/04/what-is-an-offer-and-why-is-it-important) **07 Apr 2017** ## [What is an Offer and Why is it Important?](https://www.mobivity.com/mobivity-blog/2017/04/what-is-an-offer-and-why-is-it-important) Marketing offers are generally sent to customers with the goal of producing increased ticket sizes,... [Read post](https://www.mobivity.com/mobivity-blog/2017/04/what-is-an-offer-and-why-is-it-important) - [![What Personalization Opportunities Exist with Mobile Couponing?](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/03-31-Hero.jpg?width=384&height=240&name=03-31-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/03/what-personalization-opportunities-exist-with-mobile-couponing) **31 Mar 2017** ## [What Personalization Opportunities Exist with Mobile Couponing?](https://www.mobivity.com/mobivity-blog/2017/03/what-personalization-opportunities-exist-with-mobile-couponing) Mobile coupons can be incredibly powerful marketing tools. For marketers who want to employ the... [Read post](https://www.mobivity.com/mobivity-blog/2017/03/what-personalization-opportunities-exist-with-mobile-couponing) - [![Salon Spotlight – Nick Sinacori](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/03-27-Hero.jpg?width=384&height=240&name=03-27-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/03/salon-spotlight-nick-sinacori) **27 Mar 2017** ## [Salon Spotlight – Nick Sinacori](https://www.mobivity.com/mobivity-blog/2017/03/salon-spotlight-nick-sinacori) In the Ultra-Competitive Salon Industry, Mobivity’s Recurrency Pro Package is the Solution. It’s no... [Read post](https://www.mobivity.com/mobivity-blog/2017/03/salon-spotlight-nick-sinacori) - [![Email vs SMS – What is Best for Your Business?](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/03-08-Hero.jpg?width=384&height=240&name=03-08-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/03/email-vs-sms-what-is-best-for-your-business) **08 Mar 2017** ## [Email vs SMS – What is Best for Your Business?](https://www.mobivity.com/mobivity-blog/2017/03/email-vs-sms-what-is-best-for-your-business) Transforming One-Time Customers Into Loyal Relationships As a business owner, it’s no surprise that... [Read post](https://www.mobivity.com/mobivity-blog/2017/03/email-vs-sms-what-is-best-for-your-business) - [![Restricting Upload Lists, and How it Protects Our Customers](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/03-02-Hero.jpg?width=384&height=240&name=03-02-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/03/restricting-upload-lists) **02 Mar 2017** ## [Restricting Upload Lists, and How it Protects Our Customers](https://www.mobivity.com/mobivity-blog/2017/03/restricting-upload-lists) A common question we get asked is if we provide text club subscribers to our clients. The simple... [Read post](https://www.mobivity.com/mobivity-blog/2017/03/restricting-upload-lists) - [![Mobivity Joins Early Access Program from Google to Enrich Mobile Messaging For Businesses Through RCS](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/02-24-Hero.jpg?width=384&height=240&name=02-24-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/02/mobivity-partnering-with-google-rcs-enriching-messaging) **24 Feb 2017** ## [Mobivity Joins Early Access Program from Google to Enrich Mobile Messaging For Businesses Through RCS](https://www.mobivity.com/mobivity-blog/2017/02/mobivity-partnering-with-google-rcs-enriching-messaging) With our Recurrency platform, we consistently strive to be on the cutting edge of communication... [Read post](https://www.mobivity.com/mobivity-blog/2017/02/mobivity-partnering-with-google-rcs-enriching-messaging) - [![The Pitfalls of Apps](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/02-21-Hero.jpg?width=384&height=240&name=02-21-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/02/the-pitfalls-of-apps) **21 Feb 2017** ## [The Pitfalls of Apps](https://www.mobivity.com/mobivity-blog/2017/02/the-pitfalls-of-apps) When you hear things like “mobile usage has overtaken desktop computer usage,” and “people spend... [Read post](https://www.mobivity.com/mobivity-blog/2017/02/the-pitfalls-of-apps) - [![Why Predictive Marketing is a Huge Opportunity for Business](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/02-15-Hero-1.jpg?width=384&height=240&name=02-15-Hero-1.jpg)](https://www.mobivity.com/mobivity-blog/2017/02/why-predictive-marketing-is-a-huge-opportunity-for-business) **15 Feb 2017** ## [Why Predictive Marketing is a Huge Opportunity for Business](https://www.mobivity.com/mobivity-blog/2017/02/why-predictive-marketing-is-a-huge-opportunity-for-business) Predictive marketing is an incredibly powerful tool. Simply put, it allows you to build more... [Read post](https://www.mobivity.com/mobivity-blog/2017/02/why-predictive-marketing-is-a-huge-opportunity-for-business) - [![The Biggest Challenges Facing the Restaurant Industry](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/02-07-Hero.jpg?width=384&height=240&name=02-07-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/02/the-biggest-challenges-facing-the-restaurant-industry) **07 Feb 2017** ## [The Biggest Challenges Facing the Restaurant Industry](https://www.mobivity.com/mobivity-blog/2017/02/the-biggest-challenges-facing-the-restaurant-industry) The restaurant industry is no stranger to struggle. As you might know, 59% of restaurants fail... [Read post](https://www.mobivity.com/mobivity-blog/2017/02/the-biggest-challenges-facing-the-restaurant-industry) - [![Personalized Marketing Through Measurement](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/01-31-Hero.jpg?width=384&height=240&name=01-31-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/01/personalized-marketing-through-measurement) **31 Jan 2017** ## [Personalized Marketing Through Measurement](https://www.mobivity.com/mobivity-blog/2017/01/personalized-marketing-through-measurement) If you read our blog post on The Power of Personalization in Three Dimensions, you understand the... [Read post](https://www.mobivity.com/mobivity-blog/2017/01/personalized-marketing-through-measurement) - [![Bringing Big Data to the Offline World](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/01-25-Hero.jpg?width=384&height=240&name=01-25-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/01/bringing-big-data-offline) **25 Jan 2017** ## [Bringing Big Data to the Offline World](https://www.mobivity.com/mobivity-blog/2017/01/bringing-big-data-offline) When people hear the term “big data” they often associate it with the online world – and who can... [Read post](https://www.mobivity.com/mobivity-blog/2017/01/bringing-big-data-offline) - [![The Power of Personalization in Three Dimensions](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/01-18-Hero.jpg?width=384&height=240&name=01-18-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2017/01/the-power-of-personalization-in-three-dimensions) **18 Jan 2017** ## [The Power of Personalization in Three Dimensions](https://www.mobivity.com/mobivity-blog/2017/01/the-power-of-personalization-in-three-dimensions) Personal, please! If you use the internet, you’re no stranger to personalization (whether you’ve... [Read post](https://www.mobivity.com/mobivity-blog/2017/01/the-power-of-personalization-in-three-dimensions) - [![Restaurants - Launching Your App](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/12-02-Hero.jpg?width=384&height=240&name=12-02-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2016/12/restaurants-launching-app) **02 Dec 2016** ## [Restaurants - Launching Your App](https://www.mobivity.com/mobivity-blog/2016/12/restaurants-launching-app) Apps are pretty amazing. They deliver the weather, your favorite shows, and make it possible to... [Read post](https://www.mobivity.com/mobivity-blog/2016/12/restaurants-launching-app) - [![When is the Best Time to Send a Text Message?](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/11-01-Hero.jpg?width=384&height=240&name=11-01-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2016/11/best-time-send-text-message) **01 Nov 2016** ## [When is the Best Time to Send a Text Message?](https://www.mobivity.com/mobivity-blog/2016/11/best-time-send-text-message) Text message marketing is about nuance. It has to be. Mobile phones evoke significant emotions... [Read post](https://www.mobivity.com/mobivity-blog/2016/11/best-time-send-text-message) - [![I Love Birthdays! And Restaurants Know it.](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/10-14-Hero.jpg?width=384&height=240&name=10-14-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2016/10/love-birthdays-restaurants-know) **14 Oct 2016** ## [I Love Birthdays! And Restaurants Know it.](https://www.mobivity.com/mobivity-blog/2016/10/love-birthdays-restaurants-know) But I’m not a kid anymore. Now that I’m on the other side of forty, and have kids of my own,... [Read post](https://www.mobivity.com/mobivity-blog/2016/10/love-birthdays-restaurants-know) - [![10 Reasons Why You Should Consider SMS Text Message Marketing as Part of Your Mobile Marketing Mix](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/09-13-Hero.jpg?width=384&height=240&name=09-13-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2016/09/10-reasons-consider-smstext-message-marketing-part-mobile-marketing-mix) **13 Sep 2016** ## [10 Reasons Why You Should Consider SMS Text Message Marketing as Part of Your Mobile Marketing Mix](https://www.mobivity.com/mobivity-blog/2016/09/10-reasons-consider-smstext-message-marketing-part-mobile-marketing-mix) As more restaurant and retailers look to target customers on the move, SMS is becoming an... [Read post](https://www.mobivity.com/mobivity-blog/2016/09/10-reasons-consider-smstext-message-marketing-part-mobile-marketing-mix) - [![Pokémon Go – Lessons to be Learned from the Biggest Mobile Game in History](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/07-15-Hero.jpg?width=384&height=240&name=07-15-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2016/07/pokemon-go-lessons-learned-biggest-mobile-game-history) **15 Jul 2016** ## [Pokémon Go – Lessons to be Learned from the Biggest Mobile Game in History](https://www.mobivity.com/mobivity-blog/2016/07/pokemon-go-lessons-learned-biggest-mobile-game-history) Surprised by the record-breaking hype surrounding Pokémon Go? Sure, we’re impressed, but we get it.... [Read post](https://www.mobivity.com/mobivity-blog/2016/07/pokemon-go-lessons-learned-biggest-mobile-game-history) - [![Size Doesn’t Matter – Small Injury Has Big Impact on TCPA](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/07-14-Hero.jpg?width=384&height=240&name=07-14-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2016/07/size-doesnt-matter-small-injury-big-impact-tcpa) **14 Jul 2016** ## [Size Doesn’t Matter – Small Injury Has Big Impact on TCPA](https://www.mobivity.com/mobivity-blog/2016/07/size-doesnt-matter-small-injury-big-impact-tcpa) “To understand why the TCPA is so critical to businesses and consumers today, you should understand... [Read post](https://www.mobivity.com/mobivity-blog/2016/07/size-doesnt-matter-small-injury-big-impact-tcpa) - [![The Right Marketing Personalization Can Maximize Your Revenue](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/07-12-Hero.jpg?width=384&height=240&name=07-12-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2016/07/right-marketing-personalization-can-maximize-revenue) **12 Jul 2016** ## [The Right Marketing Personalization Can Maximize Your Revenue](https://www.mobivity.com/mobivity-blog/2016/07/right-marketing-personalization-can-maximize-revenue) Studies have shown that personalization is key to increasing customer frequency, spend, and... [Read post](https://www.mobivity.com/mobivity-blog/2016/07/right-marketing-personalization-can-maximize-revenue) - [![The Other 93 Percent - Bringing Personalized, Targeted Marketing Solutions Offline](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/07-07-Hero.jpg?width=384&height=240&name=07-07-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2016/07/93-bringing-personalized-targeted-marketing-solutions-offline-retailers-drive-incremental-revenue) **07 Jul 2016** ## [The Other 93 Percent - Bringing Personalized, Targeted Marketing Solutions Offline](https://www.mobivity.com/mobivity-blog/2016/07/93-bringing-personalized-targeted-marketing-solutions-offline-retailers-drive-incremental-revenue) At Mobivity, we’ve been working hard to pioneer data driven technologies that bring personalized,... [Read post](https://www.mobivity.com/mobivity-blog/2016/07/93-bringing-personalized-targeted-marketing-solutions-offline-retailers-drive-incremental-revenue) - [![Ruling has Major Impact on TCPA and Mobile Marketing](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/07-05-Hero.jpg?width=384&height=240&name=07-05-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2016/07/ruling-major-impact-tcpa-mobile-marketing) **05 Jul 2016** ## [Ruling has Major Impact on TCPA and Mobile Marketing](https://www.mobivity.com/mobivity-blog/2016/07/ruling-major-impact-tcpa-mobile-marketing) On May 16 the U.S. Supreme Court made a significant decision in the case of Spokeo, Inc. v. Robins,... [Read post](https://www.mobivity.com/mobivity-blog/2016/07/ruling-major-impact-tcpa-mobile-marketing) - [![Over Three Million Daily SmartReceipt Transactions - How Data Aggregation is Changing the Future of Business.](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/07-01-Hero.jpg?width=384&height=240&name=07-01-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2016/07/three-million-daily-smartreceipt-transactions) **01 Jul 2016** ## [Over Three Million Daily SmartReceipt Transactions - How Data Aggregation is Changing the Future of Business.](https://www.mobivity.com/mobivity-blog/2016/07/three-million-daily-smartreceipt-transactions) In May 2016, Mobivity surpassed 3 million daily SmartReceipt transactions, an impressive... [Read post](https://www.mobivity.com/mobivity-blog/2016/07/three-million-daily-smartreceipt-transactions) - [![Mobivity’s Chairman, William Van Epps, Honored as One of Arizona State University’s 2016 Distinguished Alumnus](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/05-02-Hero.jpg?width=384&height=240&name=05-02-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2016/05/mobivitys-chairman-william-van-epps-honored-one-arizona-state-universitys-2016-distinguished-alumnus) **02 May 2016** ## [Mobivity’s Chairman, William Van Epps, Honored as One of Arizona State University’s 2016 Distinguished Alumnus](https://www.mobivity.com/mobivity-blog/2016/05/mobivitys-chairman-william-van-epps-honored-one-arizona-state-universitys-2016-distinguished-alumnus) Mobivity is proud to announce that Arizona State University’s W. P. Carey School of Business... [Read post](https://www.mobivity.com/mobivity-blog/2016/05/mobivitys-chairman-william-van-epps-honored-one-arizona-state-universitys-2016-distinguished-alumnus) - [![The 25-Character Assurance - A Good Thing. Really.](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/11-13-Hero.jpg?width=384&height=240&name=11-13-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2015/11/the-25-character-assurance-a-good-thing-really) **13 Nov 2015** ## [The 25-Character Assurance - A Good Thing. Really.](https://www.mobivity.com/mobivity-blog/2015/11/the-25-character-assurance-a-good-thing-really) The marketing establishment has been collectively shaking its head over a complex ruling that... [Read post](https://www.mobivity.com/mobivity-blog/2015/11/the-25-character-assurance-a-good-thing-really) - [![2015 – The Year to Take Mobile Marketing Seriously](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/01-29-Hero.jpg?width=384&height=240&name=01-29-Hero.jpg)](https://www.mobivity.com/mobivity-blog/2015/01/2015-the-year-to-take-mobile-marketing-seriously) **29 Jan 2015** ## [2015 – The Year to Take Mobile Marketing Seriously](https://www.mobivity.com/mobivity-blog/2015/01/2015-the-year-to-take-mobile-marketing-seriously) It’s 2015 – and it’s time to take mobile marketing seriously. The trend towards mobile devices has... [Read post](https://www.mobivity.com/mobivity-blog/2015/01/2015-the-year-to-take-mobile-marketing-seriously) - [![Where Mobile Sits in 2013](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/genericBlue-3.jpg?width=384&height=240&name=genericBlue-3.jpg)](https://www.mobivity.com/mobivity-blog/2013/01/where-mobile-sits-in-2013) **28 Jan 2013** ## [Where Mobile Sits in 2013](https://www.mobivity.com/mobivity-blog/2013/01/where-mobile-sits-in-2013) 2012 was an exciting and eventful year for mobile marketing. There are now companies that will send... [Read post](https://www.mobivity.com/mobivity-blog/2013/01/where-mobile-sits-in-2013) - [![Sony Pictures Creates Viral Mobile Marketing Campaign for “Carrie”](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/genericGreen-3.jpg?width=384&height=240&name=genericGreen-3.jpg)](https://www.mobivity.com/mobivity-blog/2012/10/sony-pictures-carrie) **16 Oct 2012** ## [Sony Pictures Creates Viral Mobile Marketing Campaign for “Carrie”](https://www.mobivity.com/mobivity-blog/2012/10/sony-pictures-carrie) During this past weekend’s New York Comic Con Sony Pictures unveiled a first look at it’s remake of... [Read post](https://www.mobivity.com/mobivity-blog/2012/10/sony-pictures-carrie) - [![A Brief History of Text Messaging](https://www.mobivity.com/hs-fs/hubfs/Hipster%20friends%20using%20their%20phones%20on%20a%20summers%20day.jpeg?width=384&height=240&name=Hipster%20friends%20using%20their%20phones%20on%20a%20summers%20day.jpeg)](https://www.mobivity.com/mobivity-blog/a-brief-history-of-text-messaging) **27 Sep 2012** ## [A Brief History of Text Messaging](https://www.mobivity.com/mobivity-blog/a-brief-history-of-text-messaging) Can you imagine where your life would be without text messaging? Without being able to send a quick... [Read post](https://www.mobivity.com/mobivity-blog/a-brief-history-of-text-messaging) - [![The Widespread Adoption of the Third Screen in Movies and Television](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/genericPurple-2.jpg?width=384&height=240&name=genericPurple-2.jpg)](https://www.mobivity.com/mobivity-blog/2012/08/the-widespread-adoption-of-the-third-screen-in-movies-and-television) **16 Aug 2012** ## [The Widespread Adoption of the Third Screen in Movies and Television](https://www.mobivity.com/mobivity-blog/2012/08/the-widespread-adoption-of-the-third-screen-in-movies-and-television) This summer has been an exciting and interactive season for mobile marketing and blockbuster hits.... [Read post](https://www.mobivity.com/mobivity-blog/2012/08/the-widespread-adoption-of-the-third-screen-in-movies-and-television) - [![Sending the Right Message at the Right Time](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/genericBlue-3.jpg?width=384&height=240&name=genericBlue-3.jpg)](https://www.mobivity.com/mobivity-blog/2012/08/sending-the-right-message-at-the-right-time) **02 Aug 2012** ## [Sending the Right Message at the Right Time](https://www.mobivity.com/mobivity-blog/2012/08/sending-the-right-message-at-the-right-time) We’ve all become aware of the power of mobile marketing over the past few years, and with more and... [Read post](https://www.mobivity.com/mobivity-blog/2012/08/sending-the-right-message-at-the-right-time) - [![Connecting with Your Customers 160 Characters at a Time](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/genericGreen-3.jpg?width=384&height=240&name=genericGreen-3.jpg)](https://www.mobivity.com/mobivity-blog/2012/07/connecting-with-your-customers-160-characters-at-a-time) **31 Jul 2012** ## [Connecting with Your Customers 160 Characters at a Time](https://www.mobivity.com/mobivity-blog/2012/07/connecting-with-your-customers-160-characters-at-a-time) It has become obvious over the last few years that the era of page-long ads loaded with copy may... [Read post](https://www.mobivity.com/mobivity-blog/2012/07/connecting-with-your-customers-160-characters-at-a-time) - [![Do’s and Don’ts for Mobile Marketing in 2012](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/genericRed-2.jpg?width=384&height=240&name=genericRed-2.jpg)](https://www.mobivity.com/mobivity-blog/2012/07/dos-and-donts-for-mobile-marketing-in-2012) **26 Jul 2012** ## [Do’s and Don’ts for Mobile Marketing in 2012](https://www.mobivity.com/mobivity-blog/2012/07/dos-and-donts-for-mobile-marketing-in-2012) What used to be a neat concept for the future has quickly become a reality – nearly every... [Read post](https://www.mobivity.com/mobivity-blog/2012/07/dos-and-donts-for-mobile-marketing-in-2012) - [![Mobivity Featured in Relativity Media Viral Movie Campaign](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/genericPurple-2.jpg?width=384&height=240&name=genericPurple-2.jpg)](https://www.mobivity.com/mobivity-blog/2012/07/mobivity-featured-in-relativity-medias-house-at-the-end-of-the-street-viral-campaign) **20 Jul 2012** ## [Mobivity Featured in Relativity Media Viral Movie Campaign](https://www.mobivity.com/mobivity-blog/2012/07/mobivity-featured-in-relativity-medias-house-at-the-end-of-the-street-viral-campaign) While our promise to customers is to bring more customers more often through text messaging and... [Read post](https://www.mobivity.com/mobivity-blog/2012/07/mobivity-featured-in-relativity-medias-house-at-the-end-of-the-street-viral-campaign) - [![Using the Number 1 App Across All American Smart Phones to Market Your Business](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/genericBlue-3.jpg?width=384&height=240&name=genericBlue-3.jpg)](https://www.mobivity.com/mobivity-blog/2012/07/using-the-number-one-app-across-all-american-smart-phones-to-market-your-business) **12 Jul 2012** ## [Using the Number 1 App Across All American Smart Phones to Market Your Business](https://www.mobivity.com/mobivity-blog/2012/07/using-the-number-one-app-across-all-american-smart-phones-to-market-your-business) In the growing mobile marketing economy, brands and businesses are looking for new and innovative... [Read post](https://www.mobivity.com/mobivity-blog/2012/07/using-the-number-one-app-across-all-american-smart-phones-to-market-your-business) - [![A “Glitch” Free Performance for Mobivity and Play Producer Dan Waber (Forbes Feature)](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/genericGreen-3.jpg?width=384&height=240&name=genericGreen-3.jpg)](https://www.mobivity.com/mobivity-blog/2012/07/a-glitch-free-performance-for-mobivity) **03 Jul 2012** ## [A “Glitch” Free Performance for Mobivity and Play Producer Dan Waber (Forbes Feature)](https://www.mobivity.com/mobivity-blog/2012/07/a-glitch-free-performance-for-mobivity) In a new play entitled “Glitch” by Dan Waber, hosted by the Gaslight Theatre Company, an... [Read post](https://www.mobivity.com/mobivity-blog/2012/07/a-glitch-free-performance-for-mobivity) - [![The Most Effective Text Messages for Campaigns](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/genericRed-2.jpg?width=384&height=240&name=genericRed-2.jpg)](https://www.mobivity.com/mobivity-blog/2012/06/the-most-effective-text-messages-for-campaigns) **24 Jun 2012** ## [The Most Effective Text Messages for Campaigns](https://www.mobivity.com/mobivity-blog/2012/06/the-most-effective-text-messages-for-campaigns) One of the largest resources that we offer our clients is access to a personalized Account Coach.... [Read post](https://www.mobivity.com/mobivity-blog/2012/06/the-most-effective-text-messages-for-campaigns) - [![The Main Goals of Mobile Marketing and How to Achieve Them](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/genericPurple-2.jpg?width=384&height=240&name=genericPurple-2.jpg)](https://www.mobivity.com/mobivity-blog/2012/06/the-main-goals-of-mobile-marketing-and-how-to-acheive-them) **20 Jun 2012** ## [The Main Goals of Mobile Marketing and How to Achieve Them](https://www.mobivity.com/mobivity-blog/2012/06/the-main-goals-of-mobile-marketing-and-how-to-acheive-them) The goals of mobile marketing are very apparent and clear to marketers – to increase brand... [Read post](https://www.mobivity.com/mobivity-blog/2012/06/the-main-goals-of-mobile-marketing-and-how-to-acheive-them) - [![Using SMS to Build and Better Your Current Marketing and Advertising Plans for 2012](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/genericBlue-3.jpg?width=384&height=240&name=genericBlue-3.jpg)](https://www.mobivity.com/mobivity-blog/2012/06/using-sms-to-build-and-better-your-current-marketing-and-advertising-plans-for-2012) **06 Jun 2012** ## [Using SMS to Build and Better Your Current Marketing and Advertising Plans for 2012](https://www.mobivity.com/mobivity-blog/2012/06/using-sms-to-build-and-better-your-current-marketing-and-advertising-plans-for-2012) While the majority of our client’s here at Mobivity typically use SMS and text messaging as a way... [Read post](https://www.mobivity.com/mobivity-blog/2012/06/using-sms-to-build-and-better-your-current-marketing-and-advertising-plans-for-2012) - [![Keeping Your SMS Campaign Personalized](https://www.mobivity.com/hs-fs/hubfs/Imported_Blog_Media/genericGreen-3.jpg?width=384&height=240&name=genericGreen-3.jpg)](https://www.mobivity.com/mobivity-blog/2012/05/keeping-your-sms-campaign-personalized) **17 May 2012** ## [Keeping Your SMS Campaign Personalized](https://www.mobivity.com/mobivity-blog/2012/05/keeping-your-sms-campaign-personalized) We all know the importance and quality of interaction brands can receive by communicating with... [Read post](https://www.mobivity.com/mobivity-blog/2012/05/keeping-your-sms-campaign-personalized) No Results Prev Next ### Discover Your Win-Win-Win Marketing Scenario Extend your reach and boost traffic with a marketing strategy you can feel confident about. One meeting is all it takes. 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