--- title: "Beyond SMS: Creative Ways to Build Customer Loyalty" description: Many leading restaurant brands use their text club to build customer loyalty and to make important announcements. Here are 10 examples. image: https://www.mobivity.com/hubfs/Young%20Woman%20Looking%20at%20Phone.jpg --- [Skip to Main Content](https://www.mobivity.com/mobivity-blog/sms-messaging-to-build-loyalty#main-content) [![mobivity-logo](https://www.mobivity.com/hubfs/Mobivity_September2020/Images/Home-Page/mobivity-logo.svg "mobivity-logo")](https://www.mobivity.com/) - How It Works - [Overview](https://www.mobivity.com/how-it-works/overview) - [Retailers & Brands](https://www.mobivity.com/how-it-works/brands) - [Game Developers](https://www.mobivity.com/how-it-works/developers) - Resources - [Resource Center](https://www.mobivity.com/resources-center) - [Blog](https://www.mobivity.com/mobivity-blog) - [Events](https://www.mobivity.com/content-and-resources/events) - [Partners](https://www.mobivity.com/partners) - Company - [About Us](https://www.mobivity.com/about-us) - [Careers](https://www.linkedin.com/jobs/search/?currentJobId=3781550215&f_C=389308) - [In the News](https://www.mobivity.com/about-us/news-events) - [Press Releases](https://ir.mobivity.com/press-releases) - [Investor Relations](https://ir.mobivity.com/) - [Contact](https://www.mobivity.com/about-us-contact) - [Support](https://support.mobivity.com/) - [Login](https://recurrency.mobivity.com/) [![Request Demo](https://no-cache.hubspot.com/cta/default/529587/4b804251-cca8-4ded-9c0f-9e6135856699.png)](https://cta-redirect.hubspot.com/cta/redirect/529587/4b804251-cca8-4ded-9c0f-9e6135856699) Published 19 Aug 2021 # Beyond SMS: Creative Ways to Build Customer Loyalty [Mobile Marketing for Restaurants](https://www.mobivity.com/mobivity-blog/tag/mobile-marketing-for-restaurants) [B2C mobile messaging](https://www.mobivity.com/mobivity-blog/tag/b2c-mobile-messaging) [mobile messaging](https://www.mobivity.com/mobivity-blog/tag/mobile-messaging) [mms messaging](https://www.mobivity.com/mobivity-blog/tag/mms-messaging) [offers and promotions](https://www.mobivity.com/mobivity-blog/tag/offers-and-promotions) ![Beyond SMS: Creative Ways to Build Customer Loyalty](https://www.mobivity.com/hubfs/Young%20Woman%20Looking%20at%20Phone.jpg) The go-to use of a text message marketing platform is to send your text club subscribers promotional messages, such as offers, discounts, and coupons. It's a terrific way to generate bounce-back visits and increase per order spending. But many restaurant brands also use the text club to build customer loyalty and to make important announcements. Here are 10 of the more creative and successful strategies we’ve seen leading restaurant brands use. ## Top 10 Successful Text Message Marketing Strategies 1. Announcements of community activities (especially those supported or promoted by your local restaurant/business) 2. Expanded menu options (or retiring menu items — “last chance!”) 3. Surveys (functional or fun) 4. Transactional activities (earned loyalty points, purchase receipts) 5. Order process messages (confirmation of an online order, instructions on curbside pickup, “order ready” messages, “order fulfilled” messages, etc.) 6. Product, store, and service feedback requests 7. Invitations to your social media channels 8. Requests for store reviews (include the link to specific review website) 9. Employment opportunities, opening positions 10. Holiday greeting messages Does your foodservice brand use a text message marketing platform to reach guests? [Learn more about ours here](https://www.mobivity.com/products/text-marketing).   ### Conclusion Morbi sed imperdiet in ipsum, adipiscing elit dui lectus. Tellus id scelerisque est ultricies ultricies. Duis est sit sed leo nisl, blandit elit sagittis. Quisque tristique consequat quam sed. Nisl at scelerisque amet nulla purus habitasse. Nunc sed faucibus bibendum feugiat sed interdum. Ipsum egestas condimentum mi massa. In tincidunt pharetra consectetur sed duis facilisis metus. Etiam egestas in nec sed et. Quis lobortis at sit dictum eget nibh tortor commodo cursus. **by [Mobivity](https://www.mobivity.com/mobivity-blog/author/mobivity)** [info@mobivity.com](mailto:info@mobivity.com) [Copy link](https://www.mobivity.com/mobivity-blog/sms-messaging-to-build-loyalty) ### Leverage the Power of In-Game Brand Rewards Increase your reach without increasing your marketing budget. Our simple 3-step process makes getting started–and getting results–easier than ever. 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