---
title: Foodservice Playbook
description: Mobivity drives customer spend by capturing transactional data to analyze consumer habits, motivating them to return more frequently.
---

[Resources Center](https://www.mobivity.com/resources-center)

# [Foodservice Playbook](https://www.mobivity.com/resources-center/mobile-first-pivot-restaurants)

 Written by [Jamie Turner](https://www.mobivity.com/resources-center/author/jamie-turner) | Sep 18, 2023, 10:07:51 AM

Now more than ever, good guest communications are critical. But getting their attention is tough when email only gets a 20% open rate, and your company app open rate is typically 5%. The key to your restaurant's ability to come back strong in 2021 is to leverage the app your customers are already using 47 times a day. Here's how leading restaurants are doing this.

#### Inside:

- The 4 biggest snags to achieving a strong rebound after COVID
- The 5 most successful mobile messaging tactics top restaurant brands are using right now
- The 3 reasons leading restaurants are putting mobile messaging at the center of their digital engagement and marketing strategy
- Which tools brands are using to launch and operate their mobile messaging campaign
- How to get started with your own mobile messaging campaign

[View full post](https://www.mobivity.com/resources-center/mobile-first-pivot-restaurants)

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