---
title: Boosting Guest Loyalty With a Mobile Message Program
description: See real-world data and analysis on mobile messaging-based marketing from 40-plus brands.
---

[Mobivity Blog](https://www.mobivity.com/mobivity-blog)

# [Boosting Guest Loyalty With a Mobile Message Program](https://www.mobivity.com/mobivity-blog/boosting-guest-loyalty-with-messaging)

 Written by [Mobivity](https://www.mobivity.com/mobivity-blog/author/mobivity) | December 10, 2021

# Insider Secret for Boosting Guest Loyalty

## Stats Show Text Message Marketing Programs Increase Loyalty

Seeking greater guest loyalty? A higher rate of visits per customer? A boost in your spend-per-visit rate? Turns out that, of all of the brand-owned marketing channels, it’s text messaging that does this best, as proven in [our in-depth research](https://go.mobivity.com/2021-text-marketing-benchmark). 

We did a deep dive into three years of data: more than 500 million text message transactions sent to more than 15 million consumers from 40-plus foodservice brands and learned that (among many other things) text message program subscribers **visit** **more** frequently and spend **more** **money** over time.

And that positive impact has a lasting effect on guests after they join the brand’s text marketing program. On average, subscribers across all brands **visited 23% more often** over the course of their first year in the program and **spent 23% more** than they had the year before joining the text program. 

In this benchmark research, which included measurements and analysis on types of messages and promotional offers sent, opt-in and retention rates, click-thru rates, redemption rates, sales transactions, and other aspects of guest behavior, we also learned that **text program subscribers visited 44 percent more frequently** than non-subscribers.

 

These increases in guest loyalty, measured by improvements in visit frequency and per-visit spend averages, helps explain why more reputable brands launched a text message marketing program in 2020 and even more are launching one in 2021.

As the data demonstrates, foodservice brands can drive guest loyalty by engaging with guests on a regular and consistent basis via text messaging, staying top-of-mind with customers as they make dining purchase decisions every week.

To find out more about how to boost guest loyalty with text message marketing, [download the Text Message Marketing Benchmarks report](https://go.mobivity.com/2021-text-marketing-benchmark).

<https://go.mobivity.com/2021-text-marketing-benchmark?utm_source=blog&utm_medium=banner&utm_campaign=2021-benchmark&utm_term=ebook>

 

  

[View full post](https://www.mobivity.com/mobivity-blog/boosting-guest-loyalty-with-messaging)

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