Mobivity analyzed nearly 200 limited-service restaurant chains to uncover how the top QSR brands are using incentives to encourage app downloads and loyalty program enrollments.
Loyalty program sign-up is no longer a passive first step—it’s a critical moment of influence. With 72% of chains offering some kind of reward to join, generic discounts and point offers aren’t enough to stand out. This 11-page report helps you understand what’s working now so you can refine your enrollment strategy with real benchmarks and behavior-driven insights.
Average incentive value across 200 QSR brands
Which chains offer the most—or nothing at all
Benchmarks by brand size, category, and offer type
Actionable insights to help your brand stand out