---
title: 2025 QSR Benchmark Report
description: Explore how nearly 200 QSR brands are using sign-up incentives to drive loyalty enrollments. Download the 2025 benchmark report for trends, data, and strategy insights.
---

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# [2025 QSR Benchmark Report](https://www.mobivity.com/resources-center/2025-qsr-benchmark-report)

 Written by [Mobivity](https://www.mobivity.com/resources-center/author/mobivity) | May 12, 2025, 4:58:12 PM

Mobivity analyzed nearly 200 limited-service restaurant chains to uncover how the top QSR brands are using incentives to encourage app downloads and loyalty program enrollments.

### Why it matters

Loyalty program sign-up is no longer a passive first step—it’s a critical moment of influence. With 72% of chains offering some kind of reward to join, generic discounts and point offers aren’t enough to stand out. This 11-page report helps you understand what’s working now so you can refine your enrollment strategy with real benchmarks and behavior-driven insights.

#### In this report, you'll discover:

- Average incentive value across 200 QSR brands
- Which chains offer the most—or nothing at all
- Benchmarks by brand size, category, and offer type
- Actionable insights to help your brand stand out

[View full post](https://www.mobivity.com/resources-center/2025-qsr-benchmark-report)

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