Mobivity analyzed nearly 200 limited-service restaurant chains to uncover how the top QSR brands are using incentives to encourage app downloads and loyalty program enrollments.
Why it matters
Loyalty program sign-up is no longer a passive first step—it’s a critical moment of influence. With 72% of chains offering some kind of reward to join, generic discounts and point offers aren’t enough to stand out. This 11-page report helps you understand what’s working now so you can refine your enrollment strategy with real benchmarks and behavior-driven insights.
In this report, you'll discover:
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Average incentive value across 200 QSR brands
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Which chains offer the most—or nothing at all
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Benchmarks by brand size, category, and offer type
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Actionable insights to help your brand stand out
