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Executive Leadership

Our Story and Our Leadership Team

Mobivity is uniquely situated between brands and developers, connecting gameplay with brand rewards in ways that drive substantial outcomes for all.

Our Story

More than a decade in the making

A decade ago, we started as a text message marketing platform for restaurants and evolved into the pioneering Connected Rewards™ marketplace. We cater to global brands and game developers, driven by the belief that consumers expect a seamless and connected experience, whether interacting with brands, games, or both.

The Power of Connection

Our journey led to the creation of Connected Rewards™, recognizing a unique overlap between mobile gamers and consumers seeking retail and restaurant rewards. This insight birthed the concept of transcending virtual rewards by connecting real-world rewards to the mobile gameplay of over 3 billion mobile gamers.

Today, our platform powers numerous campaigns, delivering billions of offers and promotions each year for renowned brands and game developers, achieving industry-leading performance at a fraction of the cost of typical marketing solutions. With Mobivity, we make YOU the hero of your marketing program!

We’re hiring!

Meet our leadership team

In the same way that machine learning uses MoE – a Mixture of Experts – to inform better outcomes, the same can be said about the Mobivity Executive Leadership team. This unique assembly of 'mixture of experts' have deep and varied experiences across a variety of industries that have created this innovative company with the industry-leading Connected RewardsTM marketplace.

Kim Carlson
Kim Carlson
Kim Carlson brings more than two decades of experience building and leading revenue growth for traditional and digital media organizations. Most recently, she was Head of Global Revenue at Aarki, a mobile Demand Side Platform, which was acquired by leading mobile games platform Skillz in 2021. Previously she served as CRO at global mobile ad-tech company Taptica through its acquisition by Tremor International. Carlson’s prior revenue leadership experience includes roles at Infospace, Marchex, InMobi and Appnique.
Skye Fossey-Tomaske
Skye Fossey-Tomaske
Interim CFO
Prior to Ms. Fossey-Tomaske's appointment to Interim CFO, she had been serving as Mobivity’s Corporate Controller since May 21, 2021. Before joining the​ Company, she held the position of Accounting Manager at Hannay Realty Advisors, LP,​ where she oversaw the accounting department for all of the restaurant holdings. Ms. Fossey-Tomaske's earlier experience includes serving as Accounting Manager for Community Medical Services and Controller for Young Auto & Truck, LLC before relocating to Arizona.
Jeff Griffith
Jeff Griffith
VP, Field Engineering
Jeff Griffith leads all aspects of field engineering, which includes designing integration solutions between Mobivity and its partners' and client's platforms. Jeff previously worked for Alcatel-Lucent where he led the Wireless Professional Services division, in addition to other senior engineering roles during his tenure. Over his more than 25 years in the industry, Jeff has held engineering leadership roles in several global companies including: AG Communication Systems; and Honeywell Aerospace. Jeff also served as a professor at Grand Canyon University College of Science and Technology.
Asif Iqbal
Asif Iqbal
VP, Digital Engineering
Asif comes with a background of innovation and leadership, boasting two decades of experience in orchestrating successful digital transformations and technology strategies. His expertise encompasses a wide range of industries, including wireless, retail, omnichannel, eCommerce, digital, entertainment, and data science domains with senior and leadership positions at companies such as T-Mobile, Nordstrom, and Circle K. Not only is he an accomplished professional, but Asif is also an alumnus of the University of Michigan and loves to travel with his son.
Jeff Michaels
Jeff Michaels
VP, Marketing & Sales Enablement
Jeff Michaels has over 20 years of experience leading Sales, Marketing, and Customer Success teams for global organizations across various industries. This includes taking companies like iPIX from start-up to IPO, to producing double-digit growth at multi-national, multi-billion-dollar organizations like Fortune Brands/ACCO Division during the heart of the financial crisis in 2008. Over the last 15 years, Jeff has worked specifically with SaaS organizations like Vista Equity/Kibo Commerce to grow the organization’s eCommerce and personalization prominence domestically and abroad, both direct and by developing the reseller network. His experience typically resulted in working with the C-Suite, and with eCommerce, and Digital Marketing leaders within the Retail, CPG, and Manufacturing sector to grow their business while leading the charge within his own organizations to achieve industry-leading growth.
Dan Grigorovici
Dan Grigorovici
VP, Product
Dan, Founder and Chief Product Officer of AdMobius, is a digital marketing expert with 15 years’ experience leading product, analytics and targeting for digital agencies, online and mobile ad networks. While part of the Quattro Wireless executive team, he led Analytics, Targeting, and Optimization for iAd after its acquisition by Apple. Prior to Quattro, he led the Analytics, Data, and Targeting divisions at Rapp/Omnicom, Carat and Digitas, working closely with Fortune 100 advertisers. He also led data, analytics and targeting product for Tacoda, the first display behavioral targeting ad network, acquired by AOL. Prior to that, he led the analytics team at Fastclick, an online ad network acquired by ValueClick. Dan believes that the current ad experience in mobile is limited and is determined to make it better for everyone. Dan received his B.A. in Philosophy and M.A. in Political Science from University of Bucharest and his Ph.D (ABD) in Communication from Penn State University.
Jennifer Taylor-Glick
Jennifer Taylor-Glick
Jennifer leads all customer-related operations for Mobivity including account management, service, and support. She has almost a decade of experience advising and supporting digital programs for major global brands such as Subway, Sonic Drive-in, Circle K, and others. Prior to Mobivity, Taylor-Glick spent 16 years in the restaurant industry in various service roles. Jennifer holds a Bachelor of Science degree from Oklahoma State University.
The win-win-win scenario

Drive acquisition and LTV with Connected RewardsTM

Connected RewardsTM connects brands and game publishers so mobile game players can easily redeem rewards from brands they love.

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Brands Win

Brands get increased foot traffic and transaction sizes while earning reimbursement dollars to put toward acquisition and offer costs


Game Developers Win

Developers win as new players install games, play longer, and return more often to play and earn more brand rewards

Players Win

Consumers Win

As consumers earn rewards for doing something they already enjoy doing–playing mobile games and getting deals, their LTV increases

Strategic partnerships. Measurable results.

Examples of some of our Connected RewardsTM brands and partnerships

We’re your strategic performance marketing partner that makes achieving marketing goals faster and easier for all involved.


It’s time to try a fresh marketing strategy.

Schedule a 30-minute meeting and tell us about your business and marketing goals. We’ll give you clear next steps so you can improve your results without increasing your budget.