The budget-friendly, always-on marketing solution designed for retailers and brands to connect brand offers and rewards with large mobile gaming audiences.
Traditional marketing is not working like it used to. Costs are going up with performance going down.
Connected RewardsTM connects you to the #1 fastest-growing audience – mobile gamers. Extend your reach and boost traffic without increasing your marketing budget.
Head-to-head tests show that adding a game promotion to a standard offer continually outperforms retail and brand offers without games. Retailers and brands get reimbursed for each redemption each time they use Connected RewardsTM to tie rewards and offers to promoted mobile game downloads. They can use those reimbursements as a revenue source, margin protection, or marketing program enhancement.
The fastest way to get introduced to gaming audiences and increase offer performance is to promote brand offers with games
As customers download and play the game, we automatically trigger the reward to be sent to them via timed-delivery through SMS
Customers are directed back to the store to redeem resulting in more visits, larger basket sizes, and reimbursed redemptions
Mobile game players typically get virtual rewards that can only be used in the game. When they receive a real-world reward such as a free burger, or $.20 off per gallon of gas, they redeem at much higher rates. It's not just redemptions. Their frequency increases by 23%, lapsed users reengage by as much as 75%, and basket sizes increase by more than 2x the offer itself. You will also see:
Accelerated customer acquisition
Boosted loyalty program engagement
Increased loyalty app downloads
Reactivated lapsed customers
Connected RewardsTM connects brands and game publishers so mobile game players can easily redeem rewards from brands they love.
Brands get increased foot traffic and transaction sizes while earning reimbursement dollars to put toward acquisition and offer costs
Developers win as new players install games, play longer, and return more often to play and earn more brand rewards
As consumers earn rewards for doing something they already enjoy doing–playing mobile games and getting deals, their LTV increases
Abigail Cerra
Sr. Manager, Innovation & Brand Marketing | Refuel Operating Company
Unlike typical partnerships that can be a lot of work, when you partner with Mobivity, we do all the heavy lifting. You simply need to provide a few items in a 30-minute meeting, and we'll take care of the rest.
Start by selecting which offers and channels in which to promote
Send us high-resolution product images for the selected offers
We'll handle campaign setup to creative ads to monthly redemption reimbursements
When you partner with Mobivity, you get a strategic partner who handles all the details. We manage relationships with game publishers and provide the tools you need to swap offers, analyze results, run tests…and get results.
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We make it easy for you to meet new customers and retain existing ones by taking care of all the details for you.
Partnering with Mobivity means we handle everything from managing relationships with game publishers to providing the tools you need to maximize marketing performance.
Connected RewardsTM gives your brand total budget flexibility. You decide where to apply your earned media funds, like funding offer costs or applying to acquisition costs.
Co-branded promotions between brands and game developers not only expand your reach–they show your audience you understand them and their preferences.