---
title: How It Works - Brands | Mobivity
description: Description of how Connected Rewards works for retail, restaurant, and convenience store brands
---

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# Connected Rewards has a new home

**We’re excited to share that Connected Rewards — the loyalty solution built for brands — has officially joined Mistplay’s growing rewards ecosystem under LoyaltyPlay, Mistplay’s performance-based gaming reward hub for apps and brands. Backed by Mistplay’s decade of expertise refining the rewarded play model across millions of users worldwide, this next chapter brings greater scale, stronger performance, and expanded opportunities for brands looking to drive engagement and foster real-world loyalty.**

[Come explore its new home here](https://business.mistplay.com/monetize/loyaltyplay)

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## Time to increase marketing performance, not marketing budgets.

Tap into the rapidly-growing consumer demand for mobile games to expand your marketing reach, attract new customers, and increase engagement of lapsed and existing customers. All within your current budget.

[Schedule a Meeting](https://www.mobivity.com/request-a-demo?hsLang=en)

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