Research: Guests Who Join a Restaurant’s Text Messaging Program Increase Their Spend by Almost a Quarter
Restaurant guest engagement solution provider Mobivity has released the findings of its “2021 Restaurant Text Marketing Benchmarks Report” which looks at the impact of text message marketing programs on guest frequency, spend and ROI for restaurants and brick and mortar brands.
Restaurant Technology News • 10/20/2021
Mobivity Finds Positive Impact with Text Message Marketing
Looking at its own network data of 15 million subscribers and 500 million transactions from 2018 to 2021, Mobivity found that text message marketing subscribers visit stores 44% more frequently than non-subscribers.
QSR Magazine • 10/20/2021
Third-Party Data Issues Make SMS Marketing More Attractive
Despite the mobile revolution, many marketers have remained hesitant about using the text-message/SMS marketing channel.
MediaPost • 09/23/2021
Chicken Shack Chooses Mobivity to Fuel Franchise Growth
Mobivity Holdings Corp., a global provider of personalized guest engagement solutions that drive customer frequency and spend, today announced that Chicken Shack, with locations across Nevada, California, Colorado, Oregon, and Washington, has selected Mobivity SmartMessage to help fuel the franchise’s continued growth.
QSR Magazine • 09/01/2021
WaBa Grill Partners with Mobivity to Expand the Quick Service Restaurant’s Digital Engagement with Customers
WaBa Grill, one of the nation’s leading healthy rice bowl chains, has selected Mobivity SmartMessage to help extend its digital marketing program and connect with more guests.
Restaurant Technology News • 08/25/2021
Mobivity is Awarded Patent for Technology that Allows Restaurants and Other Businesses to Accept and Track Coupon Redemptions at the Point of Sale
Personalized guest engagement solutions provider Mobivity Holdings Corp. (OTCQB: MFON) has been awarded U.S. Patent 10,949,868 by the United States Patent & Trademark Office for Mobivity’s Trusted Redemption™ technology, which allowing restaurants and other brick and mortar businesses to accurately accept and track omnichannel coupon redemptions at the point of sale (POS) without requiring POS system integration.
Restaurant Technology News • 08/19/2021
How Famous Dave’s is Achieving Nearly 50x Return on SMS Marketing Spend
With a 90-plus percent open rate, text message marketing has given the barbecue brand a new and efficient way of communicating with guests.
FSR Magazine • 06/24/21
Quick-service chains move visits with mobile marketing
BBQ Holdings, parent company of Famous Dave’s and Granite City Food & Brewery, is supporting its mobile engagement strategy with technology from unified mobile messaging solution provider Mobivity.
Chain Store Age • 05/18/21
Famous Dave's reports 26% increase in customer frequency
BBQ Holdings, which owns Famous Dave's as well as three other restaurant brands, has tapped Mobivity Holdings Corp., to run its mobile engagement programs via a 2-year agreement.
Fast Casual • 05/17/21
Press Release - Mobivity Drives 26% Lift in Guest Frequency for BBQ Holdings’ Famous Dave’s Brand and Announces Expansion to All Granite City Food & Brewery Locations
“Mobivity used its unique experience in building successful text marketing programs for restaurants to help make text messaging our top digital engagement channel that continues to drive meaningful increases in guest frequency and spend,” said Al Hank, Chief Operating Officer at BBQ Holdings.
Mobivity • 05/17/21
A frank talk with Yum's recently retired CEO enthralls in 'Rebounding on Steroids' webinar
Greg Creed led the QSR powerhouse, Yum Brands, for five years and developed some very definite views on what works and what doesn't when it comes to restaurant marketing which he shares in a free, on-demand webinar, "Rebounding on Steroids: Lessons Learned from Former Yum! CEO."
Fast Casual • 05/07/21
QSRs' new Holy Grail: 1st-party data
Two significant events have changed that game for QSRs since the pandemic: the COVID-19 pandemic and its impact on QSRs and the recent announcement by Google that they will no longer allow third-party cookies or the targeting of individuals based on browsing history.
Pizza Marketplace • 04/09/21
Press Release - Mobivity Announces 32% Increase in Annual Revenues, Increased Gross Margin, and Continued Addressable Market Expansion in 2020
Dennis Becker, Mobivity Chairman and CEO, commented, “Mobivity delivered a record year of 32% revenue growth and significant bottom-line improvement amidst the global pandemic. Covid restrictions hit the restaurant industry particularly hard."
Mobivity • 03/30/21
Press Release - Mobivity Appoints Hypergrowth SaaS Veteran Al West as Chief Revenue Officer
With more than two decades of experience building, scaling and leading revenue organizations, Al West has joined Mobivity as Chief Revenue Officer to focus on expanding Mobivity’s revenue operations and accelerate growth.
Mobivity • 02/24/21
Restaurant Experts’ 2021 Outlook, Part One
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Mobivity's CEO Dennis Becker said "Brands are now realizing they can no longer rely on paid media and traditional methods of communicating with customers. Every restaurant brand is going to be compelled to invest in building more first-party data and media channels they own and control."
Modern Restaurant Management • 12/30/20
Mobivity partners with ParTech to combine POS data with customer engagement
Personalized customer engagement platform, Mobivity, has partnered with POS provider, ParTech Inc. Mobivity is integrating its Recurrency™ platform with PAR Technology’s Brink POS® to deliver insights from POS data.
Mobile Eye • 12/21/20
Mobivity, Par Tech partner to drive digital transformation
"Integrating Mobivity into the industry-leading Brink POS ecosystem helps PAR reinforce its mission by enabling restaurants to provide guests a more engaged experience. This starts by making sense of the POS data," Dennis Becker, Mobivity chairman and CEO, said in the release.
QSR Web • 12/15/20
Mobivity and ParTech Partner to Accelerate Digital Transformation for Brands
“PAR is pleased to welcome Mobivity into our Brink POS integration ecosystem,” said Stephen Lee, Director of Strategic Partnerships at ParTech, Inc. “The combination of Mobivity’s Recurrency platform and our Brink POS will allow restaurants to quickly understand and adapt to guest behavior using intelligent data and create personalized and branded experiences that ultimately increase guest engagement.”
GSMA • 12/15/20
Mobivity and ParTech Partner to Accelerate Digital Transformation for Brands
Mobivity Holdings Corp. (OTCQB: MFON) a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced its partnership with ParTech, Inc., a leading global provider of point of sale (POS) software and integrated technical solutions to the restaurant and retail industries. ParTech, Inc. is a wholly owned subsidiary of PAR Technology Corporation (NYSE: PAR).
The Wise Marketer • 12/14/20
Brink POS Integrates with Mobivity’s Recurrency
The combination of Mobivity’s Recurrency platform and Brink POS will allow restaurants to quickly understand and adapt to guest behavior using intelligent data and create personalized and branded experiences that ultimately increase guest engagement, said Par.
Hospitatlity Technology • 12/14/20
Mobivity Appoints Lisa Brennan as Chief Financial Officer
Mobivity Holdings Corp. (OTCQB: MFON) a global provider of customer engagement solutions that drive customer frequency and spend, today announced the appointment of Lisa Brennan as Chief Financial Officer. Brennan was recently the CFO at Merchant Customer Exchange “MCX”, a mobile payment technology business, culminating in the company’s acquisition by JPMorgan Chase. Additionally, Ms. Brennan brings more than 25 years of experience in key financial leadership roles in SaaS technology, management consulting, and retail. Lynn Tiscareno will remain with the company through the end of 2020 to facilitate a smooth transition.
GSMA • 12/9/20
Mobivity Wins the 2020 MarTech Breakthrough Award for Best Mobile Messaging Based Marketing Solution
This year’s Martech Breakthrough Awards program attracted more than 2,750 nominations from around the world, which were evaluated by an independent panel of experts within the martech industry, including analysts, journalists and technology executives. Mobivity joins an impressive group of winners from other categories including: Shopify, Adobe, Mailchimp, ringDNA, Unbounce, Hootsuite, Bluehost, Sprinklr, The Trade Desk, Acxiom.
The Wise Marketer • 12/4/20
SMS Marketing May Be the Breakthrough Loyalty Tool of 2020
Wise Marketer’s Managing Editor Bill Hanifin took advantage of a few minutes with Dennis Becker to cover a range of topics relating to SMS marketing. There are some valuable insights here from Dennis that will help you employ SMS marketing tools into your mix more effectively as well as some statistics that will surprise you regarding communicating with loyalty program members.
The Wise Marketer • 12/4/20
$540 Million invested into Tyson Foods facilities for protective measures
“Specifically in Pasco, we have started to use social media tools such as Beekeeper and Mobivity to send out messages related to COVID-19 with the ability to communicate in different languages,” said a Tyson Foods spokesperson.
YakTriNews.com • 12/3/20
How Sonic Increased Order Ahead Pickup Orders Through Its Mobile AppFor years, the brand has been sharing news and promotions with customers through SMS and MMS campaigns. In early 2020, they teamed up with Mobivity to run their first RCS Business Messaging campaign. The goal of the campaign was to drive Order Ahead pickup orders through their mobile app.
Hospitatlity Technology • 11/30/20
How QSRs can pivot their marketing to join the holiday conversation"This is an opportunity for brands, but the margin for error has never been smaller," Becker explained, as the pandemic's effects drive down ad budgets and make ROI even more important. "But the ability to weave in seasonal disposition and the spirit of consumers in direct marketing engagements is a huge opportunity."
Mobile Marketer • 11/19/20
Sonic Drive-In's RCS test boosts app downloads 5x over MMSSonic Drive-In this year increased downloads for its Sonic App by sending messages to customers via an upgraded technology for Android smartphones. The chain, which is owned by Inspire Brands, worked with mobile marketing company Mobivity to test rich communications services (RCS), a standard for mobile messaging that Google supports, per a blog post by the search platform.
Mobile Marketer • 11/17/20
Sonic Creates Boom in App Usage With Text Campaign
In early 2020, Sonic teamed up with unified mobile messaging solution provider Mobivity, to run its first rich communication services (RCS) business messaging campaign.
Chain Store Age • 11/16/20
CASE STUDY: Papa Gino’s & D’Angelo Grilled Sandwiches Augments Direct Mail, TV Ads with SMS Messages
With decreasing ROI of direct mail and television, they were looking for a way to directly engage with customers to drive increased frequency and spend. They found quick success sending SMS messages, measuring impact and optimizing campaigns to continue driving frequency and spend.
Hospitality Technology • 09/01/20
Press Release - Mobivity to Present at the Canaccord Genuity 40th Annual Growth Conference
Dennis Becker, Chairman and Chief Executive Officer, and Lynn Tiscareno, Chief Financial Officer, will be conducting one-on-one meetings throughout the conference.
Mobivity • 08/06/20
Pandemic Ups The Ante For Digital Restaurant Orders, Delivery
In early January, Sonic tried next-generation RCS messaging, whose attributes include the ability to show things like menus, in partnership with Mobivity Holdings’ Recurrency platform.
Media Post • 06/23/20
SONIC Drive-In, Mobivity Drive Significant Lift in App Downloads and Registrations without Incentives
Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more than 3,500 locations.
Hospitality Technology • 04/28/20
Sonic Drive-In spurs 5x more app downloads with RCS pilot
Sonic Drive-In boosted app downloads and other mobile activity in a test of next-generation messaging for Android smartphones.
Mobile Marketer • 04/24/20
Mobivity Helps Sonic Drive-In on Mobile Messaging
As the next generation of SMS, providing rich media features found in apps, Google’s RCS Business Messaging delivers the simplicity of messaging while allowing customers to find the nearest restaurant, get special offers, order and pay via mobile.
QSR Magazine • 04/23/20
Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging
Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more than 3,500 locations. The record-setting results with RCS did not leverage offers, discounts or other incentives.
GSMA • 04/23/20
Press Release - Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging
RCS Pilot Campaign with SONIC® Drive-In Proves Effectiveness with Significant Lift in App Downloads and Registrations without Incentives
Mobivity • 04/23/20
How a Mobile Messaging and POS Technology Company is Supporting Brands During COVID-19
Listen in as Dennis Becker, CEO Mobivity, not only talks through these innovative solutions with The Wise Marketer Managing Editor, Bill Hanifin, but also dives into some of the hot topics facing the restaurant industry today.
The Wise Marketer • 04/10/20
Press Release - Mobivity’s Recurrency™ Integrates with Oracle MICROS Simphony POS To Boost Restaurant Profitability with Data-driven Intelligence and Promotions
Simphony Users Can Now Effectively Create 1:1 Guest Engagement and Improve Return on Marketing Spend (ROMS)
Mobivity • 03/03/20
How QSRs are leading the way on personalized, omnichannel experiences
Lessons learned by McDonald's, Starbucks and others could help marketers across the industry in 2020 and beyond.
Marketing Dive • 01/02/20
Ghost Kitchens, AI And POS Systems: Restaurant Tech Providers Predict Top 2020 Trends
“Between third-party delivery, ghost kitchens and growing competition, it’s becoming more apparent just how important it is for brands to connect directly with customers via a brand’s owned channels, where brands own the customer experience from the order to the service,” said Dennis Becker, CEO of Mobivity. “At times it feels like [third-party delivery] is a deal with the devil, so we help clients understand how to utilize their owned channels to deliver complete value to customer that transcends the convenience of delivery alone.”
Forbes • 01/02/20
Q&A: How mobile will emerge as a marketing channel in 2020
2020 will be transformative in terms of traditional and digital marketing, according to CEO Dennis Becker of Mobivity. The year will be all about 'Return on Marketing Spend (RoMS)'.
Digital Journal • 12/27/19
Talking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
Return on Marketing Spend (RoMS) is a value that is hard to capture, at least accurately, in the fast-moving and omni-channel age that we live in (and advertise in). We recently sat down with Dennis Becker, Chairman and CEO Mobivity, to help understand RoMS and how marketers can make sure they are not only spending their marketing budget in an efficient way, but most importantly in a measurable way, so that they can leverage their data to optimize their spend.
The Wise Marketer • 12/24/19
Mobivity Holdings finding success helping brick and mortar businesses mine data
Mobivity CEO Dennis Becker talked with Proactive’s Steve Darling at the 12th annual LD Micro Conference. The Chandler, Arizona, company operates proprietary platforms to conduct localized data-driven marketing campaigns.
Proactive Investors • 12/10/19
Mobivity launches Omnichannel Offers and Promotions Management Platform with Subway
The Offers and Promotions feature will enable brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency.
Mobile Marketing Magazine • 11/13/19
Press Release - Mobivity Launches Personalized Offers and Promotions Platform to Consumers Across All Print and Digital Marketing Channels
Mobivity today announced the launch of its Omnichannel Offers and Promotions Management platform. The Offers and Promotions feature will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency.
Mobivity • 11/13/19
Press Release - Mobivity Schedules Third Quarter 2019 Conference Call for November 14, 2019
Mobivity today announced that the Company will release results for the third quarter ended September 30, 2019 on November 14, 2019 and has scheduled a conference call that same day at 4:30 P.M. Eastern Time (ET).
Mobivity • 11/04/19
Press Release - Dennis Becker of Mobivity to Moderate the CEO Roundtable at the Fast Casual Executive Summit
Mobivity announced today that Dennis Becker, Mobivity Chairman and CEO, will moderate the CEO Roundtable focusing on the state of the industry during the Fast Casual Executive Summit on Tuesday, October 15 at 3:45 p.m. at the JW Marriot in Austin, TX.
Mobivity • 10/03/19
Checkers & Rally’s to Use SMS to Send Personalized Offers
This will enable the brands to connect with their customers at their moment of choice and ultimately drive guest frequency and spend across all of its locations nationwide.
GSMA • 09/26/19
Checkers & Rally’s Selects Mobivity to Power its Mobile Customer Engagement Programs across 875+ Locations Nationwide
The programs will utilize Mobivity’s Reach to send timely, personalized mobile offers to Checkers & Rally’s customers via SMS text messaging.
GSMA • 09/24/19
Press Release - Checkers & Rally’s Selects Mobivity to Power its Mobile Customer Engagement Programs across 875+ Locations Nationwide
Mobivity today announced that Checkers & Rally’s, an iconic and innovative drive-thru restaurant chain, has selected Mobivity to power its mobile customer engagement programs in over 875 of its U.S. locations.
Mobivity • 09/24/19
[Podcast] - Innovative Strategies Help Restaurants And Retailers Thrive Online
Mobivity CEO Dennis Becker joins Peggy Anne Salz on the Mobile Presence podcast to discuss the innovative strategies restaurants and retailers use to thrive online.
Mobile Presence • 07/29/19
4 Ways to Transform into an Insights-Driven Enterprise
Positive messaging has also been key for New England Authentic Eats, operator of Papa Gino’s Pizzeria restaurants and D’Angelo Grilled Sandwiches. To win back customers, the new management invested in a digital customer engagement platform from Mobivity to better understand what drives guest behavior and to develop data-driven, customized campaigns to help drive frequency, spend and ultimately growth.
Hospitality Technology • 06/13/19
MarTech Interview with Dennis Becker of Mobivity on Mobile Marketing
Mobile phone users are expected to reach 2.87 billion around the world in 2020, according to a study on Statista. This means the mobile market is only expanding and marketers need to be clued-in to consumer preferences from the get-go. In this MarTech Interview, the Chairman & CEO of Mobivity, Dennis Becker, discusses few recent trends in mobile marketing.
Martech Advisor • 05/29/19
PepsiCo launches Digital Lab to help restaurants succeed in the digital world
PepsiCo – the company behind popular food and beverage brands including Pepsi, Doritos, Gatorade, Walkers, Lay’s, and many more – has launched a suite of solutions aimed at catering to the digital and online needs of foodservice operators.
Mobile Marketing Magazine • 05/21/19
Chandler software firm posts strong revenue growth, prepares to hire
Mobivity grew its locations served in 2018 to more than 36,000, including household brands Red Lobster, Blimpie, Baskin Robbins and Cold Stone Creamery.
Phoenix Business Journal • 04/22/19
Sandwich chain Blimpie lifts customer spending 11% with personalized offers
Blimpie's test of Mobivity's personalized offerings appears promising based on the increase in customer spending and store visits in just. . .
Mobile Marketer • 03/20/19
Mobile Redemption - New England Authentic Eats, LLC aims at rejuvenating two local icons with personalized SMS and other solutions from Mobivity
New England Authentic Eats, LLC is the newly-formed parent company of two regional fast casual staples – pizza-maker Papa Gino’s. . .
DMN News • 03/06/19
Starving for Engagement: Why Restaurants Apps Failed to Satisfy Customers’ Appetite
Since the introduction of Apple’s iOS App Store in the summer of 2008, the number of apps has risen from. . .
Modern Restaurant Management • 01/30/19
Subway Taps Into Personalized Messaging To Increase Customer Visits
Subway likes what it sees from its new personalized marketing approach and is expanding the facilitating technology throughout Canada, Ireland and the UK. . .
Forbes • 01/15/19
Famous Dave's BBQ taps Mobivity platform for engagement strategy
Famous Dave's BBQ is tapping Mobivity's recurrency platform for national customer engagement in its effort to boost customer frequency and spend.
Fast Casual • 10/23/18