In The News

HOSPITALITY TECHNOLOGY: Many restaurant marketers have created loyalty programs to help drive customer frequency, retention, and lifetime value. However, some of the biggest challenges with loyalty programs are improving engagement and acquiring new customers from the program. Read more...

Connected Rewards, Mobile Games, Convenience, C-Store, Mobile Ad, Customer Acquisition • 07/20/2023

C-STORE DIVE: Using Mobivity’s Connected Rewards, a global C-Store brand was able to leverage its owned media to promote various casual mobile games while Mobivity’s reach to more than 200 million highly receptive mobile gamers provided reciprocal advertising to promote the brand’s digital programs. Read more...

Connected Rewards, Mobile Games, Convenience, C-Store, Mobile Ad, Customer Acquisition • 07/12/2023

RESTAURANT DIVE: Brands join Mobivity’s Connected Rewards Marketplace to promote downloads of popular mobile games in their owned channels with a brand reward as the incentive. In return, for every media impression offered in the brand’s channels, the Connected Rewards Marketplace will match the same number of media impressions to mobile game publishers, developers, and ad networks. Read more...

Connected Rewards, Mobile Games, Zero-Cost Media, Mobile Ad, Mobile App Developers • 04/21/2023

MARTECH SERIES: As both restaurant brands and game developers are facing increased budget pressure with rising competition and costs for limited audience targeting, Mobivity’s Connected Rewards enhancement is bringing much-needed relief to the two markets with its zero-cost media exchange of in-brand for in-game advertising. Read more...

Connected Rewards, Mobile Games, Zero-Cost Media, Mobile Ad, Mobile App Developers • 04/17/2023

CONVENIENCE STORE NEWS: Mobivity is integrating its cloud-based Connected Rewards™ into P97's mobile commerce platform allowing members to integrate fully customized fuel rewards into their smartphone application redeemable across P97's network of more than 65,000 convenience store and fuel brands globally. Read more...

Connected Rewards, Mobile Games, Fuel Rewards, Mobile Ad, Mobile App Developers • 09/29/2022

MARTECH SERIES: Following Successful Release of Mobivity’s Connected Rewards Technology, Mobile Ad and Gaming Executive Kim Carlson Joins Mobivity to Accelerate Market Adoption Read more...

Connected Rewards, Mobile Games, User Acquisition, Mobile Ad, Mobile App Developers • 09/22/2022

MARKETING DIVE: Mobivity is leveraging its reach into millions of consumers who frequent major restaurant, fuel and convenience store brands to help mobile game app marketers acquire and retain users by delivering real-world rewards to incentivize acquisition or in-game behavior. Read more...

Connected Rewards, Mobile Games, User Acquisition, Mobile App Developers • 09/12/2022

Personalized guest engagement solutions provider Mobivity Holdings Corp. (OTCQB: MFON) has been awarded U.S. Patent 10,949,868 by the United States Patent & Trademark Office for Mobivity’s Trusted Redemption™ technology, which allowing restaurants and other brick and mortar businesses to accurately accept and track omnichannel coupon redemptions at the point of sale (POS) without requiring POS system integration.

Restaurant Technology News • 08/19/2021

Brick-and-mortar chains, QSR, restaurants, and retail are all under pressure to more consistently and effectively engage customers digitally. First-party data for brands is now more than ever the golden egg.

StreetFight Magazine • 07/22/2021

With a 90-plus percent open rate, text message marketing has given the barbecue brand a new and efficient way of communicating with guests. 

FSR Magazine • 06/24/21

Mobivity’s personalized text message marketing drives customer frequency and nearly a 50X return on marketing spend.

Hospitality Technology • 05/19/21

BBQ Holdings, parent company of Famous Dave’s and Granite City Food & Brewery, is supporting its mobile engagement strategy with technology from unified mobile messaging solution provider Mobivity.

Chain Store Age • 05/18/21

BBQ Holdings, which owns Famous Dave's as well as three other restaurant brands, has tapped Mobivity Holdings Corp., to run its mobile engagement programs via a 2-year agreement.

Fast Casual • 05/17/21

“Mobivity used its unique experience in building successful text marketing programs for restaurants to help make text messaging our top digital engagement channel that continues to drive meaningful increases in guest frequency and spend,” said Al Hank, Chief Operating Officer at BBQ Holdings.

Mobivity • 05/17/21

Greg Creed led the QSR powerhouse, Yum Brands, for five years and developed some very definite views on what works and what doesn't when it comes to restaurant marketing which he shares in a free, on-demand webinar, "Rebounding on Steroids: Lessons Learned from Former Yum! CEO."

Fast Casual • 05/07/21

Two significant events have changed that game for QSRs since the pandemic: the COVID-19 pandemic and its impact on QSRs and the recent announcement by Google that they will no longer allow third-party cookies or the targeting of individuals based on browsing history.

Pizza Marketplace • 04/09/21

Dennis Becker, Mobivity Chairman and CEO, commented, “Mobivity delivered a record year of 32% revenue growth and significant bottom-line improvement amidst the global pandemic. Covid restrictions hit the restaurant industry particularly hard."

Mobivity • 03/30/21

With more than two decades of experience building, scaling and leading revenue organizations, Al West has joined Mobivity as Chief Revenue Officer to focus on expanding Mobivity’s revenue operations and accelerate growth.

Mobivity • 02/24/21

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021.  Mobivity's CEO Dennis Becker said "Brands are now realizing they can no longer rely on paid media and traditional methods of communicating with customers. Every restaurant brand is going to be compelled to invest in building more first-party data and media channels they own and control."

Modern Restaurant Management • 12/30/20

Personalized customer engagement platform, Mobivity, has partnered with POS provider, ParTech Inc. Mobivity is integrating its Recurrency™ platform with PAR Technology’s Brink POS® to deliver insights from POS data.

Mobile Eye • 12/21/20

"Integrating Mobivity into the industry-leading Brink POS ecosystem helps PAR reinforce its mission by enabling restaurants to provide guests a more engaged experience. This starts by making sense of the POS data," Dennis Becker, Mobivity chairman and CEO, said in the release.

QSR Web • 12/15/20

“PAR is pleased to welcome Mobivity into our Brink POS integration ecosystem,” said Stephen Lee, Director of Strategic Partnerships at ParTech, Inc. “The combination of Mobivity’s Recurrency platform and our Brink POS will allow restaurants to quickly understand and adapt to guest behavior using intelligent data and create personalized and branded experiences that ultimately increase guest engagement.”

GSMA • 12/15/20

Mobivity Holdings Corp. (OTCQB: MFON) a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced its partnership with ParTech, Inc., a leading global provider of point of sale (POS) software and integrated technical solutions to the restaurant and retail industries. ParTech, Inc. is a wholly owned subsidiary of PAR Technology Corporation (NYSE: PAR).

The Wise Marketer • 12/14/20

The combination of Mobivity’s Recurrency platform and Brink POS will allow restaurants to quickly understand and adapt to guest behavior using intelligent data and create personalized and branded experiences that ultimately increase guest engagement, said Par.

Hospitatlity Technology • 12/14/20

Mobivity Holdings Corp. (OTCQB: MFON) a global provider of customer engagement solutions that drive customer frequency and spend, today announced the appointment of Lisa Brennan as Chief Financial Officer. Brennan was recently the CFO at Merchant Customer Exchange “MCX”, a mobile payment technology business, culminating in the company’s acquisition by JPMorgan Chase. Additionally, Ms. Brennan brings more than 25 years of experience in key financial leadership roles in SaaS technology, management consulting, and retail. Lynn Tiscareno will remain with the company through the end of 2020 to facilitate a smooth transition.

GSMA • 12/9/20

This year’s Martech Breakthrough Awards program attracted more than 2,750 nominations from around the world, which were evaluated by an independent panel of experts within the martech industry, including analysts, journalists and technology executives. Mobivity joins an impressive group of winners from other categories including: Shopify, Adobe, Mailchimp, ringDNA, Unbounce, Hootsuite, Bluehost, Sprinklr, The Trade Desk, Acxiom.

The Wise Marketer • 12/4/20

Wise Marketer’s Managing Editor Bill Hanifin took advantage of a few minutes with Dennis Becker to cover a range of topics relating to SMS marketing. There are some valuable insights here from Dennis that will help you employ SMS marketing tools into your mix more effectively as well as some statistics that will surprise you regarding communicating with loyalty program members.

The Wise Marketer • 12/4/20

“Specifically in Pasco, we have started to use social media tools such as Beekeeper and Mobivity to send out messages related to COVID-19 with the ability to communicate in different languages,” said a Tyson Foods spokesperson.

YakTriNews.com • 12/3/20

Hospitatlity Technology • 11/30/20

Mobile Marketer • 11/19/20

Mobile Marketer • 11/17/20

In early 2020, Sonic teamed up with unified mobile messaging solution provider Mobivity, to run its first rich communication services (RCS) business messaging campaign.

Chain Store Age • 11/16/20

With decreasing ROI of direct mail and television, they were looking for a way to directly engage with customers to drive increased frequency and spend. They found quick success sending SMS messages, measuring impact and optimizing campaigns to continue driving frequency and spend.

Hospitality Technology • 09/01/20

Dennis Becker, Chairman and Chief Executive Officer, and Lynn Tiscareno, Chief Financial Officer, will be conducting one-on-one meetings throughout the conference.

Mobivity • 08/06/20

In early January, Sonic tried next-generation RCS messaging, whose attributes include the ability to show things like menus, in partnership with Mobivity Holdings’ Recurrency platform.

Media Post • 06/23/20

Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more than 3,500 locations.

Hospitality Technology • 04/28/20

Sonic Drive-In boosted app downloads and other mobile activity in a test of next-generation messaging for Android smartphones.

Mobile Marketer • 04/24/20

As the next generation of SMS, providing rich media features found in apps, Google’s RCS Business Messaging delivers the simplicity of messaging while allowing customers to find the nearest restaurant, get special offers, order and pay via mobile.

QSR Magazine • 04/23/20

Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more than 3,500 locations. The record-setting results with RCS did not leverage offers, discounts or other incentives.

GSMA • 04/23/20

RCS Pilot Campaign with SONIC® Drive-In Proves Effectiveness with Significant Lift in App Downloads and Registrations without Incentives

Mobivity • 04/23/20

Management Expects 100% of the Loan to be Forgiven Per Program Guidelines

Mobivity • 04/20/20

Listen in as Dennis Becker, CEO Mobivity, not only talks through these innovative solutions with The Wise Marketer Managing Editor, Bill Hanifin, but also dives into some of the hot topics facing the restaurant industry today.

The Wise Marketer • 04/10/20

Simphony Users Can Now Effectively Create 1:1 Guest Engagement and Improve Return on Marketing Spend (ROMS)

Mobivity • 03/03/20

Direct messaging is all the rage for marketers even if it's not always welcome by the customer

AdAge • 02/11/20

Lessons learned by McDonald's, Starbucks and others could help marketers across the industry in 2020 and beyond.

Marketing Dive • 01/02/20

“Between third-party delivery, ghost kitchens and growing competition, it’s becoming more apparent just how important it is for brands to connect directly with customers via a brand’s owned channels, where brands own the customer experience from the order to the service,” said Dennis Becker, CEO of Mobivity. “At times it feels like [third-party delivery] is a deal with the devil, so we help clients understand how to utilize their owned channels to deliver complete value to customer that transcends the convenience of delivery alone.”

Forbes • 01/02/20

2020 will be transformative in terms of traditional and digital marketing, according to CEO Dennis Becker of Mobivity. The year will be all about 'Return on Marketing Spend (RoMS)'.

Digital Journal • 12/27/19

Return on Marketing Spend (RoMS) is a value that is hard to capture, at least accurately, in the fast-moving and omni-channel age that we live in (and advertise in). We recently sat down with Dennis Becker, Chairman and CEO Mobivity, to help understand RoMS and how marketers can make sure they are not only spending their marketing budget in an efficient way, but most importantly in a measurable way, so that they can leverage their data to optimize their spend.

The Wise Marketer • 12/24/19

Mobivity CEO Dennis Becker talked with Proactive’s Steve Darling at the 12th annual LD Micro Conference. The Chandler, Arizona, company operates proprietary platforms to conduct localized data-driven marketing campaigns.

Proactive Investors • 12/10/19

The Offers and Promotions feature will enable brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency.

Mobile Marketing Magazine • 11/13/19

Mobivity today announced the launch of its Omnichannel Offers and Promotions Management platform. The Offers and Promotions feature will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency.

Mobivity • 11/13/19

Mobivity today announced that the Company will release results for the third quarter ended September 30, 2019 on November 14, 2019 and has scheduled a conference call that same day at 4:30 P.M. Eastern Time (ET).

Mobivity • 11/04/19

Mobivity announced today that Dennis Becker, Mobivity Chairman and CEO, will moderate the CEO Roundtable focusing on the state of the industry during the Fast Casual Executive Summit on Tuesday, October 15 at 3:45 p.m. at the JW Marriot in Austin, TX.

Mobivity • 10/03/19

This will enable the brands to connect with their customers at their moment of choice and ultimately drive guest frequency and spend across all of its locations nationwide.

GSMA • 09/26/19

The programs will utilize Mobivity’s Reach to send timely, personalized mobile offers to Checkers & Rally’s customers via SMS text messaging.

GSMA • 09/24/19

Mobivity today announced that Checkers & Rally’s, an iconic and innovative drive-thru restaurant chain, has selected Mobivity to power its mobile customer engagement programs in over 875 of its U.S. locations.

Mobivity • 09/24/19

Mobivity CEO Dennis Becker joins Peggy Anne Salz on the Mobile Presence podcast to discuss the innovative strategies restaurants and retailers use to thrive online.

Mobile Presence • 07/29/19

Mobile phone users are expected to reach 2.87 billion around the world in 2020, according to a study on Statista. This means the mobile market is only expanding and marketers need to be clued-in to consumer preferences from the get-go. In this MarTech Interview, the Chairman & CEO of Mobivity, Dennis Becker, discusses few recent trends in mobile marketing.

Martech Advisor • 05/29/19

PepsiCo – the company behind popular food and beverage brands including Pepsi, Doritos, Gatorade, Walkers, Lay’s, and many more – has launched a suite of solutions aimed at catering to the digital and online needs of foodservice operators.

Mobile Marketing Magazine • 05/21/19

Mobivity grew its locations served in 2018 to more than 36,000, including household brands Red Lobster, Blimpie, Baskin Robbins and Cold Stone Creamery.

Phoenix Business Journal • 04/22/19

Blimpie's test of Mobivity's personalized offerings appears promising based on the increase in customer spending and store visits in just. . .

Mobile Marketer • 03/20/19

New England Authentic Eats, LLC is the newly-formed parent company of two regional fast casual staples – pizza-maker Papa Gino’s. . .

DMN News • 03/06/19

Since the introduction of Apple’s iOS App Store in the summer of 2008, the number of apps has risen from. . .

Modern Restaurant Management • 01/30/19

The collision of brick and mortar retail with the relentless forward progress of ecommerce and digital marketing has created an. . .

The Wise Marketer • 01/25/19

Mobivity Holdings Corp. has completed the acquisition of the Belly product line assets from Hatch Loyalty. Belly is a digital loyalty solution for brick-and-mortar businesses.

Hospitality Tech • 11/15/18

Famous Dave's BBQ is tapping Mobivity's recurrency platform for national customer engagement in its effort to boost customer frequency and spend.

Fast Casual • 10/23/18