With more than 3 billion people playing mobile games worldwide, Mobivity's Connected RewardsTM connects mobile gameplay to brand rewards, driving superior marketing results for brands and game developers.
Consumers are leaving traditional media channels. Furthermore, as costs of media, labor, and operations increase, marketers are left spending more money from shrinking budgets only to reach smaller audiences in crowded channels.
Playing games has become the #1 activity on mobile phones (70%), even over social media (55%) and texting (46%). With audience sizes rivaling those of broadcast and social media, it's no wonder why retailers and brands are increasingly turning to mobile gaming. Look at some of the most recent research on consumer behaviors.
Smartphone is #1 device used for online shopping (Statista)
Mobile gaming is #1 activity on mobile phones (Data.ai)
Two-thirds of the U.S. play mobile games regularly (The ESA)
67% change their behavior based on discounts (Capital One)
Connected RewardsTM combines three crucial ingredients: the large reach of mobile game audiences, the appeal of in-game brand rewards, and the budget-friendly cost of partner-funded media.
Nearly 3 out of every 4 consumers play mobile games. They are sitting dormantly in your channels. Activate this segment and drive more engagement and traffic.
Through Mobivity’s Connected Rewards marketplace, game publishers and brands can offer incentives players truly want. Real-world rewards.
With Connected Rewards, you can completely fund your offer costs or media costs. You won’t find this flexibility anywhere else.
Loyalty program sign-up is no longer a passive first step—it’s a critical moment of influence. With 72% of chains offering some kind of reward to join, generic discounts and point offers aren’t enough to stand out. This report helps you understand what’s working now so you can refine your enrollment strategy with real benchmarks and behavior-driven insights.
In this benchmark report, you’ll discover:
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The Connected RewardsTM marketplace connects brands and game developers to their target customers. As players continue to play mobile games, they are able to seamlessly earn and redeem rewards from brands they love.
Solutions for Brands
Solutions for Developers
3 billion people play mobile games for entertainment. They also eat and shop in the real world. We connect their virtual world of mobile games to real-world brand rewards, creating a powerful win-win-win for all.
Get better performance from your standard offers and increase the effectiveness of your brand-owned marketing channels with Connected RewardsTM.
Acquire new players while improving metrics like CPI, Day-7 ROAS, and Average Revenue Per Daily Active User with Connected RewardsTM.
Savvy marketers know changes to privacy laws and cookies have made targeted marketing more difficult. When you leverage Connected RewardsTM, you can:
Boost loyalty program engagement
Increase app downloads
Find and reactivate lapsed customers
When you partner with Mobivity, you don’t just gain access to a network of millions of potential customers. You gain a strategic partner who handles all the details and can get reimbursed for offer costs every time a game player redeems a reward.
You are 30 minutes away from accelerating your marketing in ways that complement your existing marketing plans and do so without negatively impacting your budget.
Learn about unique mobile gaming opportunities that can accelerate your business and marketing goals.
We tailor a strategy to your marketing goals and you provide us with the marketing assets...That's it!
Whether it's driving traffic, increasing downloads or spend, you can reach your marketing goals consistently!
In head-to-head tests, brand offers using Connected Rewards consistently outperform standard brand offers across all marketing metrics – from cost to efficacy to redemptions!
Brands Using
Connected Rewards
Lower Cost of
Acquisition
Higher Redemptions
than Standard Offers
"Mobivity's program not only pays for our customer acquisition but drove 54% engagement from our lapsed customers."
"Using Connected Rewards for our offers drove the highest engagement we've seen and increased basket sizes by 57%."
