The pandemic and its often-changing operational rules for restaurants is keeping us all on our toes. Traditional ways of connecting with guests are suddenly not working well. Guests and restaurants are going to digital communications channels to do business with restaurants. Only the most fleet-footed businesses can survive and thrive in this turbulent environment. To help you navigate the changes your restaurants must now act upon to retain and improve guest connections, we've assembled here a bevy of resources (articles, videos, case studies, white papers) to help.
How to Reconnect with Guests
In this video, renowned speaker and author Jamie Turner shows how and why most leading restaurant brands are regularly texting with guests to strengthen connections and drive return visits. Jamie's five SMS marketing guidelines include best practices for engaging your restaurant guests with the most-used app on their mobile phones.
Field-Tested Digital Marketing Tactics: Which Ones Worked
With guests forced into off-premise dining as their only or best option, restaurants’ traditional ad channels often falter. But restaurants using digital engagement strategies, such as SMS Marketing, are proving that digital connection strategies work.
- How Papa Gino’s thrived in 2020 in spite of COVID with a strategy that doubled guest visits
- How Round Table Pizza’s text marketing drove a 40% increase in guest spend
- How Smashburger used coupon-enhanced receipts to generate $200k revenue in just 45 days
- How Blimpie got an 11% boost in average customer spend by leveraging basket-level POS data
How to Replace Old-Fashioned Loyalty Cards with a Digital Loyalty Program.
Did you know that loyalty members spend 5%-20% more than non-members? Learn how to upgrade your “frequent buyer” punch cards with an intelligent, data-driven digital loyalty system that can drive revenue and cultivate raving fans.