Executive Leadership
Our Story and Our Leadership Team
Mobivity is uniquely situated between brands and developers, connecting gameplay with brand rewards in ways that drive substantial outcomes for all.
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Meet our leadership team
In the same way that machine learning uses MoE – a Mixture of Experts – to inform better outcomes, the same can be said about the Mobivity Executive Leadership team. This unique assembly of 'mixture of experts' have deep and varied experiences across a variety of industries that have created this innovative company with the industry-leading Connected RewardsTM marketplace.
Bryce Daniels
President
Bryce Daniels brings extensive experience in investment management and company growth across multiple stages. Most recently, he served as a portfolio manager at Talkot Capital, LLC for five years, overseeing private equity, venture capital, and public market investments. At Talkot, Bryce was hands-on in helping Mobivity develop its technology and the Connected Rewards platform. Previously, he was Chief Investment Officer at Encore Permian Holdings, and his experience includes roles in private equity and investment banking. Throughout his career, he has led financings and guided companies through growth and monetization in investor and board capacities.
Kim Carlson
COO
Kim Carlson brings more than two decades of experience building and leading revenue growth for traditional and digital media organizations. Most recently, she was Head of Global Revenue at Aarki, a mobile Demand Side Platform, which was acquired by leading mobile games platform Skillz in 2021. Previously she served as CRO at global mobile ad-tech company Taptica through its acquisition by Tremor International. Carlson’s prior revenue leadership experience includes roles at Infospace, Marchex, InMobi and Appnique.
Jeff Griffith
VP, Field Engineering
Jeff Griffith leads all aspects of field engineering, which includes designing integration solutions between Mobivity and its partners' and client's platforms. Jeff previously worked for Alcatel-Lucent where he led the Wireless Professional Services division, in addition to other senior engineering roles during his tenure. Over his more than 25 years in the industry, Jeff has held engineering leadership roles in several global companies including: AG Communication Systems; and Honeywell Aerospace. Jeff also served as a professor at Grand Canyon University College of Science and Technology.
Dan Grigorovici
VP, Product
Dan, Founder and Chief Product Officer of AdMobius, is a digital marketing expert with 15 years’ experience leading product, analytics and targeting for digital agencies, online and mobile ad networks. While part of the Quattro Wireless executive team, he led Analytics, Targeting, and Optimization for iAd after its acquisition by Apple. Prior to Quattro, he led the Analytics, Data, and Targeting divisions at Rapp/Omnicom, Carat and Digitas, working closely with Fortune 100 advertisers. He also led data, analytics and targeting product for Tacoda, the first display behavioral targeting ad network, acquired by AOL. Prior to that, he led the analytics team at Fastclick, an online ad network acquired by ValueClick. Dan believes that the current ad experience in mobile is limited and is determined to make it better for everyone. Dan received his B.A. in Philosophy and M.A. in Political Science from University of Bucharest and his Ph.D (ABD) in Communication from Penn State University.
Jennifer Taylor-Glick
CCO
Jennifer leads all customer-related operations for Mobivity including account management, service, and support. She has almost a decade of experience advising and supporting digital programs for major global brands such as Subway, Sonic Drive-in, Circle K, and others. Prior to Mobivity, Taylor-Glick spent 16 years in the restaurant industry in various service roles. Jennifer holds a Bachelor of Science degree from Oklahoma State University.
Jeff Michaels
VP, Marketing & Sales Operations
Jeff Michaels has over 20 years of experience leading Sales, Marketing, and Customer Success teams for global organizations across various industries. This includes taking companies like iPIX from start-up to IPO, to producing double-digit growth at multi-national, multi-billion-dollar organizations like Fortune Brands/ACCO Division during the heart of the financial crisis in 2008. Over the last 15 years, Jeff has worked specifically with SaaS organizations like Vista Equity/Kibo Commerce to grow the organization’s eCommerce and personalization prominence domestically and abroad, both direct and by developing the reseller network. His experience typically resulted in working with the C-Suite, and with eCommerce, and Digital Marketing leaders within the Retail, CPG, and Manufacturing sector to grow their business while leading the charge within his own organizations to achieve industry-leading growth.
Skye Fossey-Tomaske
Interim CFO
Prior to Ms. Fossey-Tomaske's appointment to Interim CFO, she had been serving as Mobivity’s Corporate Controller since May 21, 2021. Before joining the Company, she held the position of Accounting Manager at Hannay Realty Advisors, LP, where she oversaw the accounting department for all of the restaurant holdings. Ms. Fossey-Tomaske's earlier experience includes serving as Accounting Manager for Community Medical Services and Controller for Young Auto & Truck, LLC before relocating to Arizona.
The win-win-win scenario
Drive acquisition and LTV with Connected RewardsTM
Connected RewardsTM connects brands and game publishers so mobile game players can easily redeem rewards from brands they love.
Brands Win
Brands get increased foot traffic and transaction sizes while earning reimbursement dollars to put toward acquisition and offer costs
Game Developers Win
Developers win as new players install games, play longer, and return more often to play and earn more brand rewards
Consumers Win
As consumers earn rewards for doing something they already enjoy doing–playing mobile games and getting deals, their LTV increases
Strategic partnerships. Measurable results.
Examples of some of our Connected RewardsTM brands and partnerships
We’re your strategic performance marketing partner that makes achieving marketing goals faster and easier for all involved.
