How QSRs can pivot their marketing to join the holiday conversation"This is an opportunity for brands, but the margin for error has never been smaller," Becker explained, as the pandemic's effects drive down ad budgets and make ROI even more important. "But the ability to weave in seasonal disposition and the spirit of consumers in direct marketing engagements is a huge opportunity."
Mobile Marketer • 11/19/20
Sonic Drive-In's RCS test boosts app downloads 5x over MMSSonic Drive-In this year increased downloads for its Sonic App by sending messages to customers via an upgraded technology for Android smartphones. The chain, which is owned by Inspire Brands, worked with mobile marketing company Mobivity to test rich communications services (RCS), a standard for mobile messaging that Google supports, per a blog post by the search platform.
Mobile Marketer • 11/17/20
Sonic Creates Boom in App Usage With Text Campaign
In early 2020, Sonic teamed up with unified mobile messaging solution provider Mobivity, to run its first rich communication services (RCS) business messaging campaign.
Chain Store Age • 11/16/20
CASE STUDY: Papa Gino’s & D’Angelo Grilled Sandwiches Augments Direct Mail, TV Ads with SMS Messages
With decreasing ROI of direct mail and television, they were looking for a way to directly engage with customers to drive increased frequency and spend. They found quick success sending SMS messages, measuring impact and optimizing campaigns to continue driving frequency and spend.
Hospitality Technology • 09/01/20
Press Release - Mobivity to Present at the Canaccord Genuity 40th Annual Growth Conference
Dennis Becker, Chairman and Chief Executive Officer, and Lynn Tiscareno, Chief Financial Officer, will be conducting one-on-one meetings throughout the conference.
Mobivity • 08/06/20
Pandemic Ups The Ante For Digital Restaurant Orders, Delivery
In early January, Sonic tried next-generation RCS messaging, whose attributes include the ability to show things like menus, in partnership with Mobivity Holdings’ Recurrency platform.
Media Post • 06/23/20
SONIC Drive-In, Mobivity Drive Significant Lift in App Downloads and Registrations without Incentives
Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more than 3,500 locations.
Hospitality Technology • 04/28/20
Sonic Drive-In spurs 5x more app downloads with RCS pilot
Sonic Drive-In boosted app downloads and other mobile activity in a test of next-generation messaging for Android smartphones.
Mobile Marketer • 04/24/20
Mobivity Helps Sonic Drive-In on Mobile Messaging
As the next generation of SMS, providing rich media features found in apps, Google’s RCS Business Messaging delivers the simplicity of messaging while allowing customers to find the nearest restaurant, get special offers, order and pay via mobile.
QSR Magazine • 04/23/20
Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging
Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more than 3,500 locations. The record-setting results with RCS did not leverage offers, discounts or other incentives.
GSMA • 04/23/20
Press Release - Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging
RCS Pilot Campaign with SONIC® Drive-In Proves Effectiveness with Significant Lift in App Downloads and Registrations without Incentives
Mobivity • 04/23/20
How a Mobile Messaging and POS Technology Company is Supporting Brands During COVID-19
Listen in as Dennis Becker, CEO Mobivity, not only talks through these innovative solutions with The Wise Marketer Managing Editor, Bill Hanifin, but also dives into some of the hot topics facing the restaurant industry today.
The Wise Marketer • 04/10/20
Press Release - Mobivity’s Recurrency™ Integrates with Oracle MICROS Simphony POS To Boost Restaurant Profitability with Data-driven Intelligence and Promotions
Simphony Users Can Now Effectively Create 1:1 Guest Engagement and Improve Return on Marketing Spend (ROMS)
Mobivity • 03/03/20
How QSRs are leading the way on personalized, omnichannel experiences
Lessons learned by McDonald's, Starbucks and others could help marketers across the industry in 2020 and beyond.
Marketing Dive • 01/02/20
Ghost Kitchens, AI And POS Systems: Restaurant Tech Providers Predict Top 2020 Trends
“Between third-party delivery, ghost kitchens and growing competition, it’s becoming more apparent just how important it is for brands to connect directly with customers via a brand’s owned channels, where brands own the customer experience from the order to the service,” said Dennis Becker, CEO of Mobivity. “At times it feels like [third-party delivery] is a deal with the devil, so we help clients understand how to utilize their owned channels to deliver complete value to customer that transcends the convenience of delivery alone.”
Forbes • 01/02/20
Q&A: How mobile will emerge as a marketing channel in 2020
2020 will be transformative in terms of traditional and digital marketing, according to CEO Dennis Becker of Mobivity. The year will be all about 'Return on Marketing Spend (RoMS)'.
Digital Journal • 12/27/19
Talking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
Return on Marketing Spend (RoMS) is a value that is hard to capture, at least accurately, in the fast-moving and omni-channel age that we live in (and advertise in). We recently sat down with Dennis Becker, Chairman and CEO Mobivity, to help understand RoMS and how marketers can make sure they are not only spending their marketing budget in an efficient way, but most importantly in a measurable way, so that they can leverage their data to optimize their spend.
The Wise Marketer • 12/24/19
Mobivity Holdings finding success helping brick and mortar businesses mine data
Mobivity CEO Dennis Becker talked with Proactive’s Steve Darling at the 12th annual LD Micro Conference. The Chandler, Arizona, company operates proprietary platforms to conduct localized data-driven marketing campaigns.
Proactive Investors • 12/10/19
Mobivity launches Omnichannel Offers and Promotions Management Platform with Subway
The Offers and Promotions feature will enable brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency.
Mobile Marketing Magazine • 11/13/19
Press Release - Mobivity Launches Personalized Offers and Promotions Platform to Consumers Across All Print and Digital Marketing Channels
Mobivity today announced the launch of its Omnichannel Offers and Promotions Management platform. The Offers and Promotions feature will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency.
Mobivity • 11/13/19
Press Release - Mobivity Schedules Third Quarter 2019 Conference Call for November 14, 2019
Mobivity today announced that the Company will release results for the third quarter ended September 30, 2019 on November 14, 2019 and has scheduled a conference call that same day at 4:30 P.M. Eastern Time (ET).
Mobivity • 11/04/19
Press Release - Dennis Becker of Mobivity to Moderate the CEO Roundtable at the Fast Casual Executive Summit
Mobivity announced today that Dennis Becker, Mobivity Chairman and CEO, will moderate the CEO Roundtable focusing on the state of the industry during the Fast Casual Executive Summit on Tuesday, October 15 at 3:45 p.m. at the JW Marriot in Austin, TX.
Mobivity • 10/03/19
Checkers & Rally’s to Use SMS to Send Personalized Offers
This will enable the brands to connect with their customers at their moment of choice and ultimately drive guest frequency and spend across all of its locations nationwide.
GSMA • 09/26/19
Checkers & Rally’s Selects Mobivity to Power its Mobile Customer Engagement Programs across 875+ Locations Nationwide
The programs will utilize Mobivity’s Reach to send timely, personalized mobile offers to Checkers & Rally’s customers via SMS text messaging.
GSMA • 09/24/19
Press Release - Checkers & Rally’s Selects Mobivity to Power its Mobile Customer Engagement Programs across 875+ Locations Nationwide
Mobivity today announced that Checkers & Rally’s, an iconic and innovative drive-thru restaurant chain, has selected Mobivity to power its mobile customer engagement programs in over 875 of its U.S. locations.
Mobivity • 09/24/19
Case Study: Mobile’s 14X Higher Redemption Rate vs. Email Smashing Success for New England Authentic Eats
Prior to hiring Mobivity In November 2018, New England Authentic Eats hadn’t tried a mobile push campaign. Now, in September 2019, that represents a quarter of the restaurant group’s marketing mix.
Target Marketing • 09/04/19
[Podcast] - Innovative Strategies Help Restaurants And Retailers Thrive Online
Mobivity CEO Dennis Becker joins Peggy Anne Salz on the Mobile Presence podcast to discuss the innovative strategies restaurants and retailers use to thrive online.
Mobile Presence • 07/29/19
4 Ways to Transform into an Insights-Driven Enterprise
Positive messaging has also been key for New England Authentic Eats, operator of Papa Gino’s Pizzeria restaurants and D’Angelo Grilled Sandwiches. To win back customers, the new management invested in a digital customer engagement platform from Mobivity to better understand what drives guest behavior and to develop data-driven, customized campaigns to help drive frequency, spend and ultimately growth.
Hospitality Technology • 06/13/19
MarTech Interview with Dennis Becker of Mobivity on Mobile Marketing
Mobile phone users are expected to reach 2.87 billion around the world in 2020, according to a study on Statista. This means the mobile market is only expanding and marketers need to be clued-in to consumer preferences from the get-go. In this MarTech Interview, the Chairman & CEO of Mobivity, Dennis Becker, discusses few recent trends in mobile marketing.
Martech Advisor • 05/29/19
PepsiCo launches Digital Lab to help restaurants succeed in the digital world
PepsiCo – the company behind popular food and beverage brands including Pepsi, Doritos, Gatorade, Walkers, Lay’s, and many more – has launched a suite of solutions aimed at catering to the digital and online needs of foodservice operators.
Mobile Marketing Magazine • 05/21/19
Chandler software firm posts strong revenue growth, prepares to hire
Mobivity grew its locations served in 2018 to more than 36,000, including household brands Red Lobster, Blimpie, Baskin Robbins and Cold Stone Creamery.
Phoenix Business Journal • 04/22/19
Sandwich chain Blimpie lifts customer spending 11% with personalized offers
Blimpie's test of Mobivity's personalized offerings appears promising based on the increase in customer spending and store visits in just. . .
Mobile Marketer • 03/20/19
Mobile Redemption - New England Authentic Eats, LLC aims at rejuvenating two local icons with personalized SMS and other solutions from Mobivity
New England Authentic Eats, LLC is the newly-formed parent company of two regional fast casual staples – pizza-maker Papa Gino’s. . .
DMN News • 03/06/19
Starving for Engagement: Why Restaurants Apps Failed to Satisfy Customers’ Appetite
Since the introduction of Apple’s iOS App Store in the summer of 2008, the number of apps has risen from. . .
Modern Restaurant Management • 01/30/19
Subway Taps Into Personalized Messaging To Increase Customer Visits
Subway likes what it sees from its new personalized marketing approach and is expanding the facilitating technology throughout Canada, Ireland and the UK. . .
Forbes • 01/15/19
Famous Dave's BBQ taps Mobivity platform for engagement strategy
Famous Dave's BBQ is tapping Mobivity's recurrency platform for national customer engagement in its effort to boost customer frequency and spend.
Fast Casual • 10/23/18