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Text-to-Apply Helps Sonic Franchisees Acquire Quality Employee Leads Through SMS

It's simple! Hopeful candidates just text in a store-specific keyword, and an automatic reply provides them with a link to a job application to that specific store or location.

Sonic drive-in from November 2020 case study

It's proven to work.

Mobivity's Text-to-Apply allows franchisees to easily direct applicants to specific store locations, helping drive job seekers to stores with fewer candidates. Each location receives a unique keyword and web landing page for easy track-ability, with custom Text-to-Apply marketing materials with your location specific keyword. During a 4-month pilot, participating Sonic locations saw: