--- title: Mobivity and Subway Present the Future of Messaging as a Platform description: The possibilities of RCS are near endless, and the ability to combine apps and text messaging could prove to be highly fruitful for brands. image: https://www.mobivity.com/hubfs/Imported_Blog_Media/03-19-Hero.jpg --- [Skip to Main Content](https://www.mobivity.com/mobivity-blog/mobivity-subway-present-future-of-messaging#main-content) [![mobivity-logo](https://www.mobivity.com/hubfs/Mobivity_September2020/Images/Home-Page/mobivity-logo.svg "mobivity-logo")](https://www.mobivity.com/) - How It Works - [Overview](https://www.mobivity.com/how-it-works/overview) - [Retailers & Brands](https://www.mobivity.com/how-it-works/brands) - [Game Developers](https://www.mobivity.com/how-it-works/developers) - Resources - [Resource Center](https://www.mobivity.com/resources-center) - [Blog](https://www.mobivity.com/mobivity-blog) - [Events](https://www.mobivity.com/content-and-resources/events) - [Partners](https://www.mobivity.com/partners) - Company - [About Us](https://www.mobivity.com/about-us) - [Careers](https://www.linkedin.com/jobs/search/?currentJobId=3781550215&f_C=389308) - [In the News](https://www.mobivity.com/about-us/news-events) - [Press Releases](https://ir.mobivity.com/press-releases) - [Investor Relations](https://ir.mobivity.com/) - [Contact](https://www.mobivity.com/about-us-contact) - [Support](https://support.mobivity.com/) - [Login](https://recurrency.mobivity.com/) [![Request Demo](https://no-cache.hubspot.com/cta/default/529587/4b804251-cca8-4ded-9c0f-9e6135856699.png)](https://cta-redirect.hubspot.com/cta/redirect/529587/4b804251-cca8-4ded-9c0f-9e6135856699) Published 19 Mar 2018 # Mobivity and Subway Present the Future of Messaging as a Platform ![Mobivity and Subway Present the Future of Messaging as a Platform](https://www.mobivity.com/hubfs/Imported_Blog_Media/03-19-Hero.jpg) We have talked about our vision of the future where messaging could possibly topple apps as one of the main ways that brands communicate with their customers. We had the pleasure of having a presence at Mobile World Congress 2018 to showcase how we’ve been working with Google and their new Rich Communication Services (RCS) standard to improve mobile ordering and marketing messaging for Subway. The possibilities of RCS are near endless, and the ability to pull many functions “usually confined to apps” within a text message could prove to be highly fruitful for brands. Below is a presentation on using messaging as a platform with tools like Google’s RCS Messaging Program, presented at Mobile World Congress 2018 in Barcelona by Laura Balinskas, Senior Digital Marketing Manager for Subway, and David Galante, Former Senior Vice President of Product for Mobivity. Let us know what you think! ### Mobivity & Subway Present on the Future of Messaging as a Platform Interested in learning more about what the [Mobivity Unified Messaging Platform](https://www.mobivity.com/products/text-marketing) could do for your business? Give us a call at [(877) 282-7660](tel:+1877-282-7660), chat with our team on this page, or fill out the form below to get started today. ### Conclusion Morbi sed imperdiet in ipsum, adipiscing elit dui lectus. Tellus id scelerisque est ultricies ultricies. Duis est sit sed leo nisl, blandit elit sagittis. Quisque tristique consequat quam sed. Nisl at scelerisque amet nulla purus habitasse. Nunc sed faucibus bibendum feugiat sed interdum. Ipsum egestas condimentum mi massa. In tincidunt pharetra consectetur sed duis facilisis metus. Etiam egestas in nec sed et. Quis lobortis at sit dictum eget nibh tortor commodo cursus. **by [Mobivity](https://www.mobivity.com/mobivity-blog/author/mobivity)** [info@mobivity.com](mailto:info@mobivity.com) [Copy link](https://www.mobivity.com/mobivity-blog/mobivity-subway-present-future-of-messaging) ### Leverage the Power of In-Game Brand Rewards Increase your reach without increasing your marketing budget. 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