by Zoë Dixon
Sep 17, 2018
In today’s modern era of consumer marketing, it’s all about the offers. There’s an incredible amount of competition in nearly every consumer industry, and for many business owners, the only way to confidently break through this noise is to deliver incentive offers directly into the hands of consumers. A recent industry study from CodeBroker uncovered some interesting insights on the offer preferences of consumers, which can help business leaders better position and optimize offer campaigns.
One overarching theme of the study, and of modern retail thought leadership in general, is that we are now in the mobile-first era of consumer engagement. According to the CodeBroker study, almost half of all consumers prefer receiving and using mobile offers versus paper offers, and those same consumers want to store and redeem those offers directly on their smartphones. Whether you’re a restaurant chain, a retailer, or a specialty services company, it’s all about optimizing the customer experience for mobile. To truly understand and optimize these offers, however, your team must have the resources and tools in place to make confident, strategic decisions.
With industry data available from thought leadership pieces like the CodeBroker study and innovative technological advancement from consumer marketing companies such as Mobivity, retailers, restaurants, and personal care brands can start to optimize the level engagement possible through offers. Here are some creative ways to get started with customer-focused offer solutions:
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