Papa Gino’s CMO Deena McKinley Speaks Out After Texting Campaign Brings Home the Bacon
Pandemic business restrictions continuing into 2021 require brands to double down on their efforts to maintain and improve connections with their customers. Many default to email campaigns or loyalty app push notifications. Yet many restaurant chains are turning to mobile messaging to grow guest relations.
CMO Deena McKinley of Papa Gino’s Pizzeria and its sister brand D’Angelo Grilled Sandwiches speaks highly of business-to-customer SMS text messaging, no doubt because their most recent Unified Mobile Messaging-powered SMS marketing campaign drove a 500 percent return on marketing spend!
In her recent QSR Magazine interview, McKinley details some of the SMS marketing strategies they used and their campaign successes. She also gives several reasons why she recommends that other CMO’s consider using Mobivity’s Unified Mobile Messaging platform and why she believes that mobile messaging is the future of connecting with customers and creating brand loyalty.