Jun 8, 2021
We had a big turnout at the FastCasual.com-hosted webinar last month featuring Greg Creed, the recently retired CEO of Yum! Brands and public speaker extraordinaire. As those who attended live on May 4th learned and those who watch it now on-demand will soon know, Greg’s from-the-trenches presentation style guarantees an entertaining and thought-provoking presentation. His depth and breadth of experience as Yum! Brands’ CEO for five years ensures that those who tune in will gain extraordinary insight and wisdom on having a strong rebound in a post-pandemic world.
Yum! Brands, the parent company of KFC, Pizza Hut, Taco Bell, The Habit Burger Grill, and WingStreet, is one of the world's top quick-service restaurant (QSR) companies. During Greg Creed’s tenure as its CEO, he is credited with breathing new life into the KFC brand and shepherding the Taco Bell brand through a challenging phase, successfully revolutionizing its customer experience. You can learn more about the strategies he employed to achieve these and other successes in the webinar. However, if you haven’t time right now to listen to it (approximately 60 minutes), here’s your “crib notes” summary of what to expect:
Throughout the one-hour webinar, Creed and Mobivity’s CEO Dennis Becker and CMO Chuck Moxley discuss the challenges and opportunities for restaurant brands seeking the strongest possible rebound (on steroids, if you will) from the business-limiting structures from the pandemic. Creed shares candidly with the audience many stories of his hard-earned experience and what he believes it will take for QSRs to thrive competitively in the service environment of 2021.
In the webinar, Creed introduces some of the concepts he details in his brand-new book R.E.D. Marketing: The Three Ingredients of Leading Brands that he co-wrote with Yum! Brands CMO Ken Muench, revealing the three-point marketing approach Yum! Brands employs and how other restaurant brands can benefit from it.
You’ll also hear some fascinating stories from Creed including:
How he incorporated KFC's ever-popular celebrity Colonel into the Brands recovery
The story of a Taco Bell Hotel promo that yielded 50 times its value in earned media
The dirt regarding the infamous KFC chicken shortage in the United Kingdom
KFC’s clever and enormously popular "FCK" campaign
A behind-the-scenes look at a QSR’s highly successful beverage offerings strategy to gain brand distinction
And much more
This webinar’s restaurant industry leaders do a deep dive into a topic that Creed considers critical to QSR livelihood, recovery, and longevity: embracing restaurant tech and how to leverage it to stay relevant in the new demand of off-premises dining. Once the offshoot, it is now the center stage for many restaurant brands' increasingly mobile-centric guests. This includes an exploration into how brands can use marketing and technology in 2021 to optimize the off-premises dining customer experience using technologies such as text-based marketing.
So, if you missed the live event, here’s your chance to be a "fly on the wall" of this discussion between three restaurant industry leaders on how QSR and other restaurant brands can make a healthy comeback. Replay the webinar here:
Learn more about how thousands of restaurants around the country are connecting with their customers amidst the COVID-19 pandemic with intelligent and personalized marketing today.