Aug 6, 2021
You know you’re supposed to run promotions at your restaurant brand but do you know which ones work best for your restaurant? There are many different types of coupons: dollar off, buy one get one, free item with purchase, buy 2 get 1 free, etc. But which ones move your customers to act and generate profitable revenue without cannibalizing sales? On top of that, how can you cost-effectively scale these promotions across all franchised stores?
There are three main hurdles preventing you from maximizing the potential of your promotions:
You need a solution that accurately tracks the effectiveness of your promotional campaigns, acts as a system to implement the promotion at once across all POS systems and is set up in a way to make fraud and misuse nearly impossible. With Mobivity’s Unified Offers™, you can make data-driven decisions about your restaurant promotions, putting you in the best position to maximize profit and grow your business.
The power of promotions cannot be underappreciated. Your restaurant chain needs smart and targeted promotion management in order to be competitive. Coupons are a powerful motivator in where consumers choose to eat.
of consumers used a coupon in 2020.
of consumers will drive 10+ miles to a restaurant that offers deals.
of consumers seek out dining deals regularly.
of restaurant-goers search for deals before choosing where to eat.
of consumers say they use restaurant coupons.
There’s no denying that promotions get consumers to shop. The goal is to choose the right promotions and use them effectively to maximize restaurant profit. That’s where Mobivity’s Unified Offers comes in.
Promotions help you build stronger relationships with your consumer base. Boosting your visibility on more channels is essential for reaching as many of those people as possible, which can add up to thousands or millions of unique offers every week. Unified Offers can simplify and manage every aspect of your program and keep it running like a finely tuned makeline.
Measuring the success of most promotions and offers is a challenge. At best, you can calculate how much an offer is being redeemed, but wouldn’t it be great to know whether your offers are actually driving incremental guest spend and not cannibalizing existing sales? Unified Offers can help by measuring which promotions are worth their salt and which are just, well, salty. It’s time to stop guessing and start knowing.
By combining Mobivity's Perfect AttributionTM with AI-powered intelligence from 10 billion POS transactions and 50 million offer redemptions, you'll have the insight to serve up personalized offers that are proven to drive more loyalty, repeat guest visits, and higher average spend.
With Mobivity’s patented fraud protection technology, you can finally put a stop to offer fraud and abuse. Single-use and limited-use offers mean exactly that, so you won't have to worry about an employee accidentally ringing up the wrong discount or buying votes for his student body campaign by scanning the BOGO coupon under the counter for every classmate that comes in.
With the growing mix of traditional and new digital marketing channels your brand is using, how do you know which ones are cutting the mustard? Mobivity’s Unified Offers can help you measure and compare how every offer is converting across every channel, so you’ll have the insight to know exactly which ones are bringing home the bacon and which ones are all sizzle and no meat.
Mobivity’s Unified Offers allows you to implement and manage offers for all stores and franchises in one centralized hub. This solution will help you get a holistic view of your campaign effectiveness, allowing you to drill down into performance data at many levels, and in turn mold future promotional campaigns making your business stronger and more profitable with each one.
Working with some of the most innovative brands on the planet has given Mobivity a clear view into how to solve restaurant marketing problems. Stop with the guesswork and take offer management to the next level by partnering with Mobivity.
Learn more about how thousands of restaurants around the country are connecting with their customers amidst the COVID-19 pandemic with intelligent and personalized marketing today.