Request Demo

Mobivity Blog

Jeff Michaels

Jeff Michaels

Jeff Michaels has over 20 years of experience leading Sales, Marketing, and Customer Success teams for global organizations across various industries. This includes taking companies like iPIX from start-up to IPO, to producing double-digit growth at multi-national, multi-billion-dollar organizations like Fortune Brands/ACCO Division during the heart of the financial crisis in 2008. Over the last 15 years, Jeff has worked specifically with SaaS organizations like Vista Equity/Kibo Commerce to grow the organization’s eCommerce and personalization prominence domestically and abroad, both direct and by developing the reseller network. His experience typically resulted in working with the C-Suite, and with eCommerce, and Digital Marketing leaders within the Retail, CPG, and Manufacturing sector to grow their business while leading the charge within his own organizations to achieve industry-leading growth.

Adapting to Change: Marketing Strategies for Restaurants in a World Without Third-Party Cookies

Adapting to Change: Marketing Strategies for Restaurants in a World Without Third-Party Cookies

A recent SimplicityDX study found that customer acquisition costs increased 222% over the last...

Read post
6 Lessons We Learned from Subway's New Loyalty Program

6 Lessons We Learned from Subway's New Loyalty Program

In September 2023, Subway introduced an ambitious new loyalty program, Subway MVP Rewards....

Read post
7 Offer Personalization Examples to Inspire You

7 Offer Personalization Examples to Inspire You

Personalization has come a long way since first name tokens in an email – and more than ever,...

Read post
The Surprising Truth About Using Owned Media For Cross-Promotions

The Surprising Truth About Using Owned Media For Cross-Promotions

Given that owned media channels are an invaluable asset, it’s natural that brands might be...

Read post
Rethinking Marketing: Reach New Audiences in Budget-Friendly Ways

Rethinking Marketing: Reach New Audiences in Budget-Friendly Ways

Marketer's Challenge As a brand marketer, you're faced with a daunting challenge – marketing costs...

Read post
How to Create A Loyalty Program Customers Want to Join

How to Create A Loyalty Program Customers Want to Join

Most marketers who have set up customer reward programs for restaurants understand the frustrations...

Read post

Discover Your Win-Win-Win Marketing Scenario

Extend your reach and boost traffic with a marketing strategy you can feel confident about. One meeting is all it takes.