--- title: Mobivity Blog | Jeff Michaels description: Jeff Michaels has over 20 years of experience leading Sales, Marketing, and Customer Success teams for global organizations across various industries. This includes taking companies like iPIX from start-up to IPO, to producing double-digit growth at multi-national, multi-billion-dollar organizations like Fortune Brands/ACCO Division during the heart of the financial crisis in 2008. Over the last 15 years, Jeff has worked specifically with SaaS organizations like Vista Equity/Kibo Commerce to grow the organization’s eCommerce and personalization prominence domestically and abroad, both direct and by developing the reseller network. His experience typically resulted in working with the C-Suite, and with eCommerce, and Digital Marketing leaders within the Retail, CPG, and Manufacturing sector to grow their business while leading the charge within his own organizations to achieve industry-leading growth. --- [Skip to Main Content](https://www.mobivity.com/mobivity-blog/author/jeff-michaels#main-content) [![mobivity-logo](https://www.mobivity.com/hubfs/Mobivity_September2020/Images/Home-Page/mobivity-logo.svg "mobivity-logo")](https://www.mobivity.com/) - How It Works - [Overview](https://www.mobivity.com/how-it-works/overview) - [Retailers & Brands](https://www.mobivity.com/how-it-works/brands) - [Game Developers](https://www.mobivity.com/how-it-works/developers) - Resources - [Resource Center](https://www.mobivity.com/resources-center) - [Blog](https://www.mobivity.com/mobivity-blog) - [Events](https://www.mobivity.com/content-and-resources/events) - [Partners](https://www.mobivity.com/partners) - Company - [About Us](https://www.mobivity.com/about-us) - [Careers](https://www.linkedin.com/jobs/search/?currentJobId=3781550215&f_C=389308) - [In the News](https://www.mobivity.com/about-us/news-events) - [Press Releases](https://ir.mobivity.com/press-releases) - [Investor Relations](https://ir.mobivity.com/) - [Contact](https://www.mobivity.com/about-us-contact) - [Support](https://support.mobivity.com/) - [Login](https://recurrency.mobivity.com/) [![Request Demo](https://no-cache.hubspot.com/cta/default/529587/4b804251-cca8-4ded-9c0f-9e6135856699.png)](https://cta-redirect.hubspot.com/cta/redirect/529587/4b804251-cca8-4ded-9c0f-9e6135856699) # Mobivity Blog ![Jeff Michaels](https://www.mobivity.com/hubfs/JM-removebg.png) ## Jeff Michaels #### Jeff Michaels has over 20 years of experience leading Sales, Marketing, and Customer Success teams for global organizations across various industries. This includes taking companies like iPIX from start-up to IPO, to producing double-digit growth at multi-national, multi-billion-dollar organizations like Fortune Brands/ACCO Division during the heart of the financial crisis in 2008. Over the last 15 years, Jeff has worked specifically with SaaS organizations like Vista Equity/Kibo Commerce to grow the organization’s eCommerce and personalization prominence domestically and abroad, both direct and by developing the reseller network. His experience typically resulted in working with the C-Suite, and with eCommerce, and Digital Marketing leaders within the Retail, CPG, and Manufacturing sector to grow their business while leading the charge within his own organizations to achieve industry-leading growth. [![Navigating Rising Wage Costs in California? Here’s how Supplier-Funded Offers Can Help](https://www.mobivity.com/hs-fs/hubfs/Mobivity%20Blog%20Images%20(16).png?width=384&height=240&name=Mobivity%20Blog%20Images%20(16).png)](https://www.mobivity.com/mobivity-blog/california-wage-increase-strategies) [Guest Loyalty](https://www.mobivity.com/mobivity-blog/tag/guest-loyalty) **16 Sep 2024** ## [Navigating Rising Wage Costs in California? Here’s how Supplier-Funded Offers Can Help](https://www.mobivity.com/mobivity-blog/california-wage-increase-strategies) The high cost of business in California is nothing new – the Golden State is notorious for high... [Read post](https://www.mobivity.com/mobivity-blog/california-wage-increase-strategies) [![Adapting to Change: Marketing Strategies for Restaurants in a World Without Third-Party Cookies](https://www.mobivity.com/hs-fs/hubfs/Mobivity%20Blog%20Images%20(5).png?width=384&height=240&name=Mobivity%20Blog%20Images%20(5).png)](https://www.mobivity.com/mobivity-blog/restaurant-marketing-strategies-without-third-party-cookies) [Mobile Marketing for Restaurants](https://www.mobivity.com/mobivity-blog/tag/mobile-marketing-for-restaurants) **15 Jul 2024** ## [Adapting to Change: Marketing Strategies for Restaurants in a World Without Third-Party Cookies](https://www.mobivity.com/mobivity-blog/restaurant-marketing-strategies-without-third-party-cookies) A recent SimplicityDX study found that customer acquisition costs increased 222% over the last... [Read post](https://www.mobivity.com/mobivity-blog/restaurant-marketing-strategies-without-third-party-cookies) [![6 Lessons We Learned from Subway's New Loyalty Program](https://www.mobivity.com/hs-fs/hubfs/Mobivity%20Blog%20Images%20(1).png?width=384&height=240&name=Mobivity%20Blog%20Images%20(1).png)](https://www.mobivity.com/mobivity-blog/lessons-from-subway-loyalty-program) [Guest Loyalty](https://www.mobivity.com/mobivity-blog/tag/guest-loyalty) **17 Apr 2024** ## [6 Lessons We Learned from Subway's New Loyalty Program](https://www.mobivity.com/mobivity-blog/lessons-from-subway-loyalty-program) In September 2023, Subway introduced an ambitious new loyalty program, Subway MVP Rewards.... [Read post](https://www.mobivity.com/mobivity-blog/lessons-from-subway-loyalty-program) [![7 Offer Personalization Examples to Inspire You](https://www.mobivity.com/hs-fs/hubfs/Mobivity%20Blog%20Images-1.png?width=384&height=240&name=Mobivity%20Blog%20Images-1.png)](https://www.mobivity.com/mobivity-blog/offer-personalization-examples-inspiration) [Customer Success](https://www.mobivity.com/mobivity-blog/tag/customer-success) **29 Mar 2024** ## [7 Offer Personalization Examples to Inspire You](https://www.mobivity.com/mobivity-blog/offer-personalization-examples-inspiration) Personalization has come a long way since first name tokens in an email – and more than ever,... [Read post](https://www.mobivity.com/mobivity-blog/offer-personalization-examples-inspiration) [![The Surprising Truth About Using Owned Media For Cross-Promotions](https://www.mobivity.com/hs-fs/hubfs/Mobivity%20Blog%20Images.png?width=384&height=240&name=Mobivity%20Blog%20Images.png)](https://www.mobivity.com/mobivity-blog/surprising-truth-about-using-owned-media-for-cross-promotions) [Connected Rewards](https://www.mobivity.com/mobivity-blog/tag/connected-rewards) **18 Jan 2024** ## [The Surprising Truth About Using Owned Media For Cross-Promotions](https://www.mobivity.com/mobivity-blog/surprising-truth-about-using-owned-media-for-cross-promotions) Given that owned media channels are an invaluable asset, it’s natural that brands might be... [Read post](https://www.mobivity.com/mobivity-blog/surprising-truth-about-using-owned-media-for-cross-promotions) [![Rethinking Marketing: Reach New Audiences in Budget-Friendly Ways](https://www.mobivity.com/hs-fs/hubfs/iStock-505619436.jpg?width=384&height=240&name=iStock-505619436.jpg)](https://www.mobivity.com/mobivity-blog/reach-new-audiences-in-budget-friendly-ways) [Guest Loyalty](https://www.mobivity.com/mobivity-blog/tag/guest-loyalty) **02 Jan 2024** ## [Rethinking Marketing: Reach New Audiences in Budget-Friendly Ways](https://www.mobivity.com/mobivity-blog/reach-new-audiences-in-budget-friendly-ways) Marketer's Challenge As a brand marketer, you're faced with a daunting challenge – marketing costs... [Read post](https://www.mobivity.com/mobivity-blog/reach-new-audiences-in-budget-friendly-ways) [![How to Create A Loyalty Program Customers Want to Join](https://www.mobivity.com/hs-fs/hubfs/mobivity%20blog%20image.jpeg?width=384&height=240&name=mobivity%20blog%20image.jpeg)](https://www.mobivity.com/mobivity-blog/reward-programs-for-brands) [Connected Rewards](https://www.mobivity.com/mobivity-blog/tag/connected-rewards) **06 Apr 2023** ## [How to Create A Loyalty Program Customers Want to Join](https://www.mobivity.com/mobivity-blog/reward-programs-for-brands) Most marketers who have set up customer reward programs for restaurants understand the frustrations... [Read post](https://www.mobivity.com/mobivity-blog/reward-programs-for-brands) ### Discover Your Win-Win-Win Marketing Scenario Extend your reach and boost traffic with a marketing strategy you can feel confident about. One meeting is all it takes. [Schedule a Meeting](https://www.mobivity.com/request-a-demo) [![Footer Logo](https://www.mobivity.com/hubfs/Mobivity_September2020/Images/Home-Page/mobivity-white-logo.svg "Footer Logo")](https://www.mobivity.com) Global Offices Chandler, AZ (HQ) | Halifax, Nova Scotia [(877) 282-7660](tel:%20(877)%20282-7660) - Solutions - [Developers](https://www.mobivity.com/how-it-works/developers) - [Brands](https://www.mobivity.com/how-it-works/brands) - [Partners](https://www.mobivity.com/partners) - Company - [About Us](https://www.mobivity.com/about-us) - [Blog](https://www.mobivity.com/mobivity-blog) - [Media Kit](https://www.mobivity.com/about-us/media-kit) - We’re Social - [LinkedIn](https://www.linkedin.com/company/mobivity/) - [Facebook](https://www.facebook.com/mobivity) - [Twitter](https://twitter.com/mobivity) - [Instagram](https://www.instagram.com/wearemobivity/) - [YouTube](https://www.youtube.com/channel/UCX7_QSh_vhxUEEmYbwVSHxQ) Mobivity Holdings Corp. [Privacy Policy](https://www.mobivity.com/about-us/privacy) | [Terms & Conditions](https://www.mobivity.com/about-us/terms) © 2026 mobivity