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What to Include In Every B2C Text Marketing Message You Send

What to Include In Every B2C Text Marketing Message You Send

Let’s start with the basics. Consider that time-tested strategy for all good communications: Make sure your recipient knows who, what, where, why and how. 

Here is a real-world text message from Sonic demonstrating how to do this concisely:

Let’s break this ad down and see why it’s cool indeed:

  1. “Time to cool off” answers WHY.
  2. “At SONIC” answers WHERE.
  3. “This week” answers WHEN.
  4. “1/2 shakes & $1.49 ice cream sandwiches” answers WHAT.
  5. The provided link answers HOW.

Also don’t forget what to NOT include in any text club message: errors! Protect your brand quality by employing two golden rules of proofreading:

  • There is no such thing as too much proofing.
  • Have someone other than the person who wrote the message perform the proofreading.

But, just in case you overlook something, our text message marketing platform has a built-in 5-minute buffer period between the time you tell our text message platform to launch and when the message goes out. This way, if — doh! — you discover an error in your message during this time, you can cancel the message and resend it with corrections.

Does your foodservice brand use a text message marketing platform to reach guests? Learn more about ours here.


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