--- title: "\"Best SMS Marketing Solution\" Says MarTech" description: See how Mobivity earned the 2020 MarTech award for best mobile messaging-based marketing solution. image: https://www.mobivity.com/hubfs/MartechBreakthroughAward-SMS-Marketing-wider.png --- [Skip to Main Content](https://www.mobivity.com/mobivity-blog/winner-best-sms-marketing-solution-martech#main-content) [![mobivity-logo](https://www.mobivity.com/hubfs/Mobivity_September2020/Images/Home-Page/mobivity-logo.svg "mobivity-logo")](https://www.mobivity.com/) - How It Works - [Overview](https://www.mobivity.com/how-it-works/overview) - [Retailers & Brands](https://www.mobivity.com/how-it-works/brands) - [Game Developers](https://www.mobivity.com/how-it-works/developers) - Resources - [Resource Center](https://www.mobivity.com/resources-center) - [Blog](https://www.mobivity.com/mobivity-blog) - [Events](https://www.mobivity.com/content-and-resources/events) - [Partners](https://www.mobivity.com/partners) - Company - [About Us](https://www.mobivity.com/about-us) - [Careers](https://www.linkedin.com/jobs/search/?currentJobId=3781550215&f_C=389308) - [In the News](https://www.mobivity.com/about-us/news-events) - [Press Releases](https://ir.mobivity.com/press-releases) - [Investor Relations](https://ir.mobivity.com/) - [Contact](https://www.mobivity.com/about-us-contact) - [Support](https://support.mobivity.com/) - [Login](https://recurrency.mobivity.com/) [![Request Demo](https://no-cache.hubspot.com/cta/default/529587/4b804251-cca8-4ded-9c0f-9e6135856699.png)](https://cta-redirect.hubspot.com/cta/redirect/529587/4b804251-cca8-4ded-9c0f-9e6135856699) Published 25 Jan 2021 # "Best SMS Marketing Solution" Says MarTech [SMS messaging](https://www.mobivity.com/mobivity-blog/tag/sms-messaging) [B2C mobile messaging](https://www.mobivity.com/mobivity-blog/tag/b2c-mobile-messaging) [MarTech](https://www.mobivity.com/mobivity-blog/tag/martech) [digital customer engagement](https://www.mobivity.com/mobivity-blog/tag/digital-customer-engagement) [#B2CMobileMessaging](https://www.mobivity.com/mobivity-blog/tag/b2cmobilemessaging) ![](https://www.mobivity.com/hubfs/MartechBreakthroughAward-SMS-Marketing-wider.png) ## How Mobivity’s Unified Mobile Messaging Won The 2020 Breakthrough Award for Mobile Messaging-based Marketing Solutions We are honored to announce that Mobivity received the 2020 award for “[Best Mobile Messaging Based Marketing Solution](https://ir.mobivity.com/press-releases/detail/635/mobivity-wins-the-2020-martech-breakthrough-award-for-best)” at their [MarTech Breakthrough Awards](https://martechbreakthrough.com/2020-winners/).  The biggest part of that honor is what we did to achieve it: help a major national brand – SONIC®, America’s largest drive-in quick service restaurant chain — achieve phenomenal success in their SMS marketing efforts, aided by our [Unified Mobile Messaging](https://www.mobivity.com/products/reach). We encourage you to [read the full SONIC case study](https://www.mobivity.com/mobivity-blog/sonic-google-case-study), or you can get highlights from the [Martech website](https://martechseries.com/mobile/mobile-marketing/mobivity-wins-the-2020-martech-breakthrough-award/). ### Highlights Using [Mobivity’s Mobile Messaging Platform](https://www.mobivity.com/products/text-marketing), Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches (PGDA) segmented customers and created a mobile messaging campaign to target customers who hadn’t visited a PGDA 90-days prior to the beginning of their COVID restrictions. With highly targeted offers encouraging a return visit, this campaign drove twice as many return visits as non-SMS subscribers and 17 percent more than members of the company’s loyalty program. PGDA saw Mobivity’s mobile messaging deliver an average Return on Marketing Spend of 440 percent, even during the coronavirus restrictions. “Mobivity deserves this win for their quick, strategic thinking, which helped see us through the COVID 19 pandemic,” said Deena McKinley, Chief Marketing Officer at PGDA.![SMS marketing is the easiest way to attract and retain customers, increase visit frequency and spend](https://www.mobivity.com/hs-fs/hubfs/image-png-1.png?width=230&name=image-png-1.png) “When the pandemic led restaurants to dining room closures, we really doubled down on take-out and delivery, and Mobivity understood how to connect with our customers, encouraging them to return more frequently, and return they did. By understanding the value of creating an owned mobile messaging channel, Mobivity helped us amass valuable first-party customer data that insulated us from the downturn of sports, large gatherings, catering and other forms of traditional advertising.” ### Coronavirus Restrictions Bring B2C Mobile Messaging to the Fore With COVID restrictions lingering into 2021, restaurants are learning that they must think differently and respond. Mobile messaging is a perfect way to do that, which is why many top restaurant chains are moving business-to-customer mobile messaging to the top of their digital engagement priorities. By owning a direct, targeted and personalized channel, restaurants can not only sustain, but grow customer frequency and spend, despite clear challenges imposed by the pandemic, as PGDA can attest to. ### Survive and thrive! Thinking about adopting SMS for your business-to-consumer marketing and communications or staff communications? Or simply looking for digital customer engagement strategies, examples and best practices? - Read about the MarTech award for [2020’s best SMS mobile messaging-based marketing solution](https://martechseries.com/mobile/mobile-marketing/mobivity-wins-the-2020-martech-breakthrough-award/). - Learn more [about Unified Mobile Messaging](https://www.mobivity.com/products/reach?hsLang=en) and how it can support your SMS customer communications and marketing. - [Request a demo](https://www.mobivity.com/contact/get-started?hsLang=en) of Unified Mobile Messaging. - Do a deep dive into our [Survive & Thrive content-rich depot](https://www.mobivity.com/survive_and_thrive/sms_marketing_for_restaurants) for digital strategies and best practices for restoring restaurant customer relationships weakened by COVID-19-related business restrictions through SMS and other digital customer engagement channels. - Download our survive-and-thrive [“playbook” Customer Mobile Message in: the New Frontier for Restaurants](https://info.mobivity.com/content-and-resources/ebooks-and-guides/thrive-sms-playbook) to learn why email marketing is less effective than mobile message and for driving higher engagements and bounce-back visits. While our Breakthrough award was given to us because of our work on the PGDA campaign, they are but one example of how mobile messaging and SMS marketing can transform and deepen guest relationships. On our [Case Studies](https://www.mobivity.com/case-studies) page, you will find several more examples of the power of mobile message for businesses from companies such as SONIC, Subway, Round Table Pizza and more. ### Conclusion Morbi sed imperdiet in ipsum, adipiscing elit dui lectus. Tellus id scelerisque est ultricies ultricies. Duis est sit sed leo nisl, blandit elit sagittis. Quisque tristique consequat quam sed. Nisl at scelerisque amet nulla purus habitasse. Nunc sed faucibus bibendum feugiat sed interdum. Ipsum egestas condimentum mi massa. In tincidunt pharetra consectetur sed duis facilisis metus. Etiam egestas in nec sed et. Quis lobortis at sit dictum eget nibh tortor commodo cursus. **by [Chuck Moxley](https://www.mobivity.com/mobivity-blog/author/chuck-moxley)** [info@mobivity.com](mailto:info@mobivity.com) [Copy link](https://www.mobivity.com/mobivity-blog/winner-best-sms-marketing-solution-martech) ### Leverage the Power of In-Game Brand Rewards Increase your reach without increasing your marketing budget. Our simple 3-step process makes getting started–and getting results–easier than ever. 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