re•ceipt and Smashburger

re•ceipt Generates Over $200,000 in Attributable Revenue for Smashburger in 45 Day Pilot

By Zoë Dixon February 15, 2018 No Comments

Smashburger, the national better burger restaurant known for its fresh, smashed to order burgers, knows that driving customer engagement and satisfaction is essential in increasing revenue. Working with Mobivity, they found an easy way to do just that. The Approach Smashburger implemented Mobivity’s re•currency suite, allowing them to capture basket-level POS data with re•capture, and…

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Solving the Attribution Fallacy

By Press Foundry February 6, 2018 No Comments

It’s nice to know what causes a particular outcome or event. Being able to identify causality informs our decisions; the pain of fire burning your skin is a lesson you only need to learn once before you decide to avoid touching it again. Unfortunately, most marketing programs aren’t as simple to understand – and knowing…

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Loyalty Sucks

By Brooke Sherrill November 27, 2017 No Comments

In today’s competitive business environment, cost cutting and streamlining your processes are crucial for survival. There’s one element of your business strategy that you could be overlooking as a drain on your bottom line – your loyalty program. Chances are you’ve got a traditional loyalty program. Unfortunately, traditional loyalty sucks. Here’s why. The Most Common…

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Don’t Hang Up on Your Customers

Don’t Hang Up on Your Customers

By Zoë Dixon November 14, 2017 No Comments

Making the Most of Inactive Subscribers You, and many other business owners know that text messaging is a great way to increase frequency and engage your customers. You’ve checked off all the boxes for the makings of a successful text club, including offering a great opt-in special to entice your customers into joining. Your text…

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