In the restaurant industry, customer engagement refers to the connections a business makes with their guests. No matter the communication channel, brands must understand their customers’ preferences to avoid annoying them with repetitive, dull, impersonal, or too frequent messages that do not add value to their lives. To have truly effective engagement, businesses need to…
Read More
As a restaurant owner, you’re pulled in a million different directions. Between keeping on top of menu offerings, guest experiences, and making sure your business stays profitable, you don’t have a lot of time to think marketing strategies. What if we told you we have a solution in our re•capture and re•cognition products that will…
Read More
The Challenge With competition in the casual dining industry stronger than ever, and decreasing profits caused by the rising costs of food and labor, one $2 Billion casual dining chain decided it was time to reposition themselves in the forefront of their customer’s mind and drive customer frequency with a new marketing strategy, and came…
Read More
Held each year in sunny Phoenix, Arizona, the Restaurant Leadership Conference, or RLC, is a smash-hit gathering of the most progressive and influential individuals in the restaurant industry, and the 2018 event was no different. With four days of education, interactive sessions, and networking, we made some great contacts and heard firsthand about the industry…
Read More
You may have noticed that customer expectations are changing. Companies like Amazon have set a new standard by interpreting every click to provide a more personalized and satisfying experience for their customers. While that might work for online purchases, how are the same results achieved in the real world, where more than 90% of consumer…
Read More