In today’s modern era of consumer marketing, it’s all about the offers. There’s an incredible amount of competition in nearly every consumer industry, and for many business owners, the only way to confidently break through this noise is to deliver incentive offers directly into the hands of consumers. A recent industry study from CodeBroker uncovered…
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When it comes to running a successful business, having the right tools and processes in place are a must. But as any business owner knows, your employees and staff are the keys to ensuring these processes run smoothly and operate at the maximum level. Often, all that separates an under-performing staff from a top-performing one…
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Millennials this, millennials that. Maybe it’s self-centered of me, a millennial, to think that most marketing strategies seem to be focused on us. Although millennials are on the cusp of surpassing baby boomers as the nation’s largest adult generation, the rest of the population should not be ignored when planning how to best target your…
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Our texts are a sacred space. If you’re one of the lucky marketers who has persuaded customers to opt-in to your subscriber list, you need to remember that the way they expect to communicate is always changing. To truly engage your users, you need to keep up-to-date on how they want to be texted. Gone…
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Or at the very least, it’s on the way out, and here’s why we think you should be more strategic about it. At first glance, discounting seems like a great way to boost customer frequency, and it is. The method has been around forever, and there are strategic reasons behind the tactic – there’s no…
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