Our texts are a sacred space. If you’re one of the lucky marketers who has persuaded customers to opt-in to your subscriber list, you need to remember that the way they expect to communicate is always changing. To truly engage your users, you need to keep up-to-date on how they want to be texted. Gone…
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Or at the very least, it’s on the way out, and here’s why we think you should be more strategic about it. At first glance, discounting seems like a great way to boost customer frequency, and it is. The method has been around forever, and there are strategic reasons behind the tactic – there’s no…
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When first starting out, many marketers feel like their data can be a bit insurmountable. Although you probably know that leveraging your data correctly will increase customer visit frequency, you might feel like your wheels are spinning when it comes to data interpretation. We hope that once you read this post, your data will start…
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#ShapeTheFuture The MMA hosted another spectacular show this year, with executives from all over the world gathering to share their knowledge to help define the future of mobile marketing. In March 2018, we had the pleasure of presenting The Future of Messaging as a Platform with Subway at the Mobile World Congress. This week at…
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In the restaurant industry, customer engagement refers to the connections a business makes with their guests. No matter the communication channel, brands must understand their customers’ preferences to avoid annoying them with repetitive, dull, impersonal, or too frequent messages that do not add value to their lives. To have truly effective engagement, businesses need to…
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